VERSION 3.5 OF MAILERS+4 SOFTWARE ADDS NEW FEATURES

September 12, 1995 -- MAILER'S Software is introducing Version 3.5 of its
MAILER'S+4 Windows-based mailing list management software program. The new
features include: Demographic Profile, Phone Check, Geographic Coordinates
by ZIP Code, and Tally. These features allow direct mailers and
telemarketers to better target their customers.

The Demographic Profile feature prints or displays a chart showing the
difference between a user's mailing list and national or local demographic
averages. It uses 38 demographic variables grouped by race, age, location,
education and income. Users can compare the demographic averages of their
best customers to the averages of their worst customers. This enables
users to locate customers with the same demographic criteria as their best
ones. 

The new Phone Check feature verifies the Area Code and Prefix of each phone
number in a list. If the Area Code has been changed, the list is updated
with the new Area Code. This feature will help telemarketers keep clean
up-to-date lists. 

Now MAILER'S+4 can append a Latitude & Longitude coordinate to each address
in a mailing list. The coordinates can be used by mapping programs to
display customer locations. The coordinate is based on the 5-Digit ZIP
Code. 

The new Tally feature prints a report with the number of addresses by
state, county and ZIP Code. In addition, counts are reported for addresses
by Bulk Mail Center (BMC) area and Sectional Center Facility (SCF) area.
The BMC and SCF are defined by the United States Postal Service. 

As the cost of a sales call continue to rise, more and more businesses are
utilizing PC-based list management software. Raymond F. Melissa, president
of MAILER'S Software noted, Version 3.5 of MAILER'S+4 gives direct
marketers a powerful new tool that will help them mail smarter. Modeling
customers will help businesses of all sizes reduce their direct marketing
costs." 

Priced at $340.00, MAILER'S+4 allows users to verify any U.S. address,
append the ZIP+4, and standardize it to U.S.P.S. requirements. It also
finds and eliminates costly duplicates, presorts for 1st & 3rd class mail
and prints labels with the POSTNET barcode for the lowest possible
postage. MAILER'S+4 is CASS certified by the U.S.P.S and requires Windows
3.1, 4MB of RAM, a CD-ROM drive and 9MB of hard disk space. Quarterly
updates of MAILER'S+4 are available February, May, August and November. 

Founded in 1985 by Raymond F. Melissa, MAILER'S Software specializes in
providing PC-based software designed to streamline a business' direct mail
operations and reduce mailing costs. The company offers a full complement
of direct mail software programs and databases. A 24-hour bulletin board
service (BBS) can be reached at (714) 492-8050. A MAILER'S Software
catalog is available free by calling 1-800-800-MAIL or by writing MAILER'S
Software at 970 Calle Negocio, San Clemente, CA 92673-6201. 
 
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