HOT (HANDS-ON TECHNOLOGY) GETS "WIRED" WITH NEW INTERNET HOME PAGE

Web Site Provides Marketing Resources, Product Demonstrations and
Consultant Referrals

BURLINGAME, Calif.--Sept. 19, 1995-- HOT (Hands-On Technology), the first
multimedia publisher to focus exclusively on the business market, is
bringing its realtime interactive marketing technology to a real-time
interactive venue--the Internet. Internet users will have access to all
the advantages of HOT: tools, strategic information and business
expertise. 

HOT on the Internet (located at http://www.HOT.sf.ca.us) features an
interactive map to guide users through the site. Users can see a
demonstration of the company's new product, CRUSH, which was also
announced today; join in "live" Internet conferences and seminars with
industry leaders and educators; participate in user roundtables; take
advantage of special promotions; and link to related news, business
information and marketing resources. 

The site features the HOT Consultants Network (HCN), which fills a crucial
need in today's competitive and fast-paced business environments. Through
the network, planners, marketers and entrepreneurs can quickly locate
certified marketing experts to provide solutions for specific marketing
problems. The HCN is an asset of major importance in making the HOT Home
Page required reading for any professional seeking competitive
intelligence via the Internet. 

"The goal of our Internet home page is to bring our customers--current and
potential--whatever additional marketing support they need, whether it is
industry or domain expertise through our HOT Consultants Network or
qualified information through the HOT information Center," said Rick
Davis, HOT co-founder and vice president of marketing and sales. "We want
to provide a clearinghouse for the best business tools and information on
the Internet." 

HOT's presence on the world wide web is another step forward in the
company's use of cutting-edge technology to bring successful business
innovations and compelling marketing expertise to the desktop. 

HOT develops and publishes real-time insight tools that bring together
business "mentors," tools and content. The company's sophisticated
CD-ROM-based technology allows users to interact with corporate leaders to
develop a customized marketing program based on specific requirements. HOT
helps business professionals determine appropriate strategies for product
launch, positioning or sales activities. 

HOT is a privately funded company. Major investors include R.R. Donnelley &
Sons; Kleiner Perkins Caufield & Byers; Olivetti Ventures; New Enterprise
Associates; and several prominent individuals, including Regis McKenna,
the marketing expert featured in HOT's first product and Bill Campbell,
president and CEO of Intuit. 

Headquartered in Burlingame, Calif., HOT (Hands-On Technology) develops,
manufactures and markets a new category of interactive CD-ROM-based
products called "real-time insight tools" designed for business
professionals. Founded in 1993, HOT is the first multimedia publisher to
focus exclusively on the needs of the business market. 

Hands-On Technology
577 Airport Blvd, Suite 450
Burlingame, CA 94010
415-579-7755,  fax 415-579-7739
Internet: info@HOT.sf.ca.us
 
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