Toshiba America Establishes New Strategic Center for Multimedia R&D

June 27, 1995 -- New York -- Toshiba America, Inc. today Announced the
establishment of the Advanced Information Technology Center (AITC) in San
Jose, California. The now R&ampD facility scheduled to open on July 1,
will plan, support and conduct research and development of next generation
multimedia-related technologies that build an the digital fusion of
computing telecommunications and audio-visual technologies.

Toshiba corporation is positioning itself to take full advantage Of the
business opportunities created by the emergence of multimedia and is
promoting Advanced I, a company-wide project, to enhance its capabilities
in multimedia-related technologies. The establishment of AITC in Silicon
Valley, the world's multimedia heartland, is expected to make a
significant contribution to achieving the goals of Advanced I.

MAJOR FUNCTIONS OF AITC

AITC will work closely with Tokyos Advanced-I Group, and assume the
following responsibilities:

* to investigate and analyze technological and business trends in
multimedia;

* to plan and implement research program in leading-edge multimedia
technologies;

* to plan and propose new businesses to Toshibas operating divisions;

* to identify potential research partners among promising U.S. ventures and
promote R&ampD with leading universities.

RESEARCH MISSION

The R&ampD to be undertaken by the center embraces software, information
service related technologies, infrastructures for information processing
and telecommunications, and systems, equipment, components and elementary
technologies in the field of multimedia. Initially, the main focus of
AITCs activities will be on technologies related to the Super Density Disc
(SD), which is widely expected to provide an industry standard for next
generation high density optical disc for both consumer electronics and
computer applications. In this connection, AITC will work on:

* encoding technology;
* software editing technology;
* development of MPEG related technologies, a key for graphics
  processing applications; and
* application Packages.

UNIQUE R&D ORGANIZATION

The rapid pace of innovation in multimedia-related fields has created a
dynamic business climate where change can be sudden and rapid. Research
organizations must respond by offering high flexibility and a versatile
organization. AITC meets these requirements with a unique organizational
hierarchy an approach based on the "objective-oriented, harmonious
networking" of researchers.

As well as conducting its own research programs, the hub center in Silicon
valley provides strategic planning, organizing, and supervisory functions
for research programs, working in cooperation with satellite research
groups around the nation.

The center will first integrate its organization with that of Toshiba
America Information System s Information Technology Office, and then
gradually expand its scope of activities, utilizing the capabilities Of
Toshiba America Group companies and those venture companies with which it
forges working relations.

AITC will also promote close tie-ups with leading academic institutions.

REINFORCING THE R&AMPD FUNCTIONS OF TOSHIBA AMERICA

Toshiba America has built up research functions in all of its group
companies, each reflecting the mission of the company. Toshiba America
Information Systems, Inc. researches PCs and software, telecommunications
and network technologies in Irvine, California. Toshiba America MRI, Inc.
magnetic resonance imaging in San Francisco; Toshiba America Electronics
Components, Inc. microelectronics in Sunnyvale; Toshiba America Consumer
Products, Inc. next-generation TV technologies, including those for
high-definition television, at its Advanced TV Technology Center in
Princeton, New Jersey. In Fishkill, Now York, Toshiba engineers are
engaged in the joint development program for 256-megabit DRAMs with IBM
and Siemens A.G.
 
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