Sybase New Media Signs Major Hong Kong Multimedia Studio

CENTRO DIGITAL PICTURES JOINS WORLDWIDE ITV CONTENT DEVELOPERS PROGRAM

MOUNTAIN VIEW, CA, July 17, 1995 -- Sybase, Inc., today announced that
Centro Digital Pictures, Ltd. of Hong Kong, a major multimedia and digital
production studio, has joined the growing number of multimedia content
developers and service providers using the SYBASE Intermedia product
family to deliver interactive television and media services to businesses
and consumers worldwide. Centro Digital Pictures, the foremost digital
film and video production studio in Asia, has selected the SYBASE New
Media Studio content production environment to develop its next generation
of interactive television applications, including ITV navigation,
video-on-demand and home shopping.

"The SYBASE New Media Studio authoring tool gives us a clear advantage to
compete in the emerging global market for interactive television
services," said John Chu, president of Centro Digital Pictures. "It is the
ideal platform for rapid production of high-quality ITV services such as
the new ITV network being launched by Hongkong Telecom."

Centro developed the user interface for Hongkong Telecom's original
400-home commercial trial of video-on-demand services. After careful
review of software alternatives for ITV content production, the Centro
development staff found that New Media Studio offers several important
advantages, including its end-to-end integration with video servers and
set-top boxes, broadcast quality production capabilities, dynamic content
management features, and robust scripting language for easy
extensibility.

SYBASE NEW MEDIA STUDIO

SYBASE New Media Studio offers a comprehensive solution for rapid
development of ITV applications and production software tools necessary
for broadband consumer services such as video-on-demand, home shopping and
home banking. In combination with SYBASE Interplay and SYBASE Intermedia
Server, SYBASE New Media Studio provides the ITV industry a robust
framework for mass production of content essential for the next generation
of business and consumer interactive video information services.

SYBASE New Media Studio supports authoring in a time, event, or code-based
mode and combines, in a single integrated package, the essential software
tools for:

* developing application structure and navigation
* creating reusable templates and common code
* creating interactive elements and scripts
* creating rich, entertaining animations
* integrating media content into applications
* developing message queries for the SYBASE Intermedia Server
* testing and compiling applications for deployment on SYBASE
  Interplay-compliant TV set-top box and PC platforms

CENTRO DIGITAL PICTURES

Founded in 1985 by John Chu, President, Centro Digital Pictures is today
widely considered the foremost digital production and video
post-production company in Asia.

The company serves its advertising, corporate, broadcast and movie industry
clientele from facilities located in Hong Kong and Shenzhen, China. Noted
for its capabilities to create cutting-edge TV commercials, motion picture
special effects and corporate presentations, Centro's 100-strong team
provides fully integrated design and production services in live action,
computer animation and graphics, motion control, model effects, cell
animation, digital video post production and digital film effects.

In March 1995, Centro opened its state-of-the-art 15,000-square-foot
Multimedia Studio at the Hong Kong Industrial Technology Centre. The
Multimedia Studio is fully equipped to support production and transfers
across multiple platforms including film, video, CD and MPEG. An in-house
team of multi-disciplined and internationally recognized designers
delivers a wide array of interactive mult imedia solutions from
touch-screen marketing kiosks and Internet home pages, to feature films
and full-featured interactive television service applications.

Sybase New Media

The New Media Division is Sybase's recently formed business unit targeted
to develop products and services for new emerging markets such as
interactive television (ITV), on-line services, and the Internet. Sybase
provides its core System 10 products and the SYBASE Intermedia product
family, an end-to-end software architecture for interactive, video-centric
services. The Intermedia architecture consists SYBASE New Media Studio,
SYBASE Interplay, and the SYBASE Intermedia Server.  Sybase believes that,
together, these products currently provide the most scalable and
interoperable software architecture for interactive multimedia systems on
the market today.

Sybase, Inc.

Sybase, Inc., is a worldwide leader in client/server software.  Sybase
develops database, middleware and tools products for four major
client/server market segments:  new media, online transaction processing,
data warehousing and mass deployment.  The company's mission is to provide
its customers with an open, adaptable information systems architecture
that enables rapid business change.  Headquartered in Emeryville, CA,
Sybase is the sixth largest independent software company in the world.

Sybase entered the ITV market in May, 1994 when it announced the SYBASE
Intermedia architecture, which has since been chosen by many leading
worldwide telecommunications and cable television companies. The announced
video services trials include Singapore Telecom, BellSouth, ICTV for Cox
Cable and Southern New England Telecommunications (SNET).
 
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