Digital Planet Chooses Sybase for Web Site Rating Service

BUILT ON SYBASE, NETCOUNT PROVIDES THE FIRST TARGETED MARKETING REPORTING
SERVICE FOR ADVERTISERS ON THE WORLD WIDE WEB

EMERYVILLE, CA, July 12, 1995 -- Sybase, Inc., The Enterprise Client/Server
Company, today announced that Digital Planet, a leader in interactive
design for entertainment and marketing systems, has chosen SYBASE SQL
Server 10 as the database system (RDBMS) behind NetCount, a new system for
tracking and interpreting consumer usage of the World Wide Web. Sybase's
high performance relational database technology enables NetCount to
capture and report quantitative information on Web site usage. NetCount's
Beta program is currently monitoring usage for such corporate advertisers
as MCA, MGM/UA and Shopping 2000. Similar to the Nielsen Ratings for
television advertisers, the NetCount rating system monitors Web site
access, providing independently audited marketing information for
advertisers on the World Wide Web.

Sybase technology combined with Digital Planet's NetCount helps unlock the
power of personalized marketing for the business community, said Russell
Werner, vice president and general manager of the New Media Division at
Sybase, Inc. Sybase's SQL Server is a popular choice for commercial Web
sites due to its scalablity, flexibility and reliability.

SYBASE was chosen because of the speed and flexibility it lends to
reporting detailed statistics on Web site usage, said Paul M. Grand, chief
executive officer, Digital Planet. NetCount requires continuous processing
of hundreds of megabytes of data. Sybase's RDBMS technology is a key
component in allowing us to track the Web.

NetCount combined with Sybase's SQL Server 10 database technology goes
beyond simply capturing data on how many times a particular Web site is
accessed, but monitors frequency on particular pages within a site and
traffic between sites. The result is the Nielsens for the Web, a solid
data management and reporting solution providing advertisers with reliable
secure information.

NETCOUNT RUNNING ON SYBASE

NetCount's software runs remotely on Web sites monitoring information from
individual user log files that are then broken down into specific
categories (i.e. sports, music, financial). The data is then transmitted
back to SYBASE databases at NetCounts data center and reports are provided
in a variety of ways. The reporting structure serves both Web site
administrators (which in many cases are the businesses placing
advertisements) and media buyers. Web site administrators can run detailed
tracking reports on activity on their own sites, while media buyers
subscribe to standard or customized reporting on broader usage of the
World Wide Web.

BENEFITS FOR WORLD WIDE WEB ADVERTISERS

Because NetCount is essentially independently auditing Web site usage, for
the first time media buyers and Web site managers can create universally
recognized advertising rates. Furthermore, the NetCount system is designed
to offer secure, tamper-free audience analysis. NetCounts software checks
each Web sites data for possible fraud and immediately notifies the sites
administrator of fraudulent activity or log tampering.

DIGITAL PLANET

Since its founding in October, 1994, Digital Planet has taken a lead among
interactive design firms in transforming multimedia into a powerful tool
for cutting-edge promotion and marketing. Digital planet offers a range of
services such as, the design and production of CD ROM titles, setting up
and maintaining World Wide Web sites, and stand-alone promotional
applications. A partial list of Digital Planets clients include: AT&T,
Intel, MGM/UA, Young & Rubicam and Universal Pictures.

SYBASE NEW MEDIA

The New Media Division is Sybase's business unit that develops products for
emerging markets where companies and consumers interact over networks to
buy and sell goods and services.

Sybase provides its core System 10 products and the SYBASE Intermedia
product family, an end-to-end software architecture for scalable systems,
to conduct transactions for the electronic marketplace, including:
back-end systems support, online marketing and applications services.

Sybases technologies have been chosen by a number of major Web sites,
leading telecommunications, cable television and entertainment companies.
A partial list of Sybase customers in this arena include: America On Line,
Bell-South, ICTV for the Cox Cable ITV trial, Singapore Telecom, MGM,
Paramount Pictures, Southern New England Telephone (SNET),
Telecommunications Inc. (TCI), Time Warner Communications and Viacom.

The Sybase Intermedia architecture consists of Gain Momentum, Sybase
Interplay, and the Intermedia Server. Sybase believes that, together,
these products currently provide the most scalable and interoperable
software architecture for interactive multimedia systems on the market
today.

SYBASE, INC.

Sybase, Inc., is a worldwide leader in client/server software. Sybase
develops and the database, middleware and tools products for four major
client/server market segments: new media, online transaction processing,
data warehousing and mass deployment. The company's mission is to provide
its customers with an open, adaptable information systems architecture
that enables rapid business change. Headquartered in Emeryville, CA,
Sybase is the sixth largest independent software company in the world.

Sybase Inc
6475 Christie Ave
Emeryville, CA 04608
510-596-3500;  Fax: 510-658-9441
 
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