ASIA/PACIFIC APPLICATION SOFTWARE SALES REACH $240 MILLION IN FIRST
QUARTER, 1995

U.S. Publishers Have Record Quarter in Japan

July 6, 1995 (Washington, DC) - The Software Publishers Association (SPA)
announced today that sales of personal computer application software
reached $240 million in the Asia/Pacific region in the first quarter of
1995, a 37% increase over 1994. Unit sales increased by 119%.

Japan Still Largest International Market for U.S. Publishers

US software publishers' revenue in Japan rose 38% to a record $160 million
in the first quarter, 1995. Japan was once again the largest market for
publishers outside of North America. Unit shipments in the region grew
111%.

Windows applications were the fastest-growing segment in Japan during the
first quarter, 1995. Sales of this software rose 66% to $118 million and
accounted for 74% of applications sold by US publishers, compared to 61%
in Q1 94.

Also contributing to the strong revenue growth in Japan for the quarter
were sales of Macintosh applications. Nearly $26 million of Macintosh
software was sold during the first quarter 1995, a 53% increase over Q1
94. Macintosh applications accounted for 16% of US publishers' sales in
Japan in Q1 95, compared to 14% in Q1 94.

First Quarter, 1995 Sales

Country/Region                         First Qtr. '95

                                Revenues             Change
                                ($ Millions)

Australia & New Zealand          $35.80                2%
Japan                             160.1               38%

Other Asia/Pacific

Hong Kong                          $6.2               18%
Singapore                         $12.1               179%
Taiwan                             $7.7               70%
Korea                              $7.9               54%
Malaysia                           $2.2               N/A
China                              $0.9               N/A
India & Pakistan                   $3.0               N/A
Thailand                           $2.1               N/A
Other Asia                         $1.7               N/A

Sub-Total, Oth. Asia/Pac.         $43.8               89%

Grand Total                       $239.7              37%

Sales in Emerging Asian Economies Also Show Promise

Continuing their strong growth from the fourth quarter of last year, sales
in the Asia Tiger economies reached $43.8 million, a 89% increase over Q1
94. Of these, Singapore had both the largest and fastest-growing market
for the quarter, with sales rising 179% to $12.1 million.

U.S. Publishers also posted strong software revenue increases in Taiwan and
Korea during the first quarter, 1995. Sales in these regions grew 70% and
54%, respectively. China, the most populous nation in the world, bought
less than one million dollars in software from reporting companies for the
quarter. (Sales of several individual Asian markets were not separated for
all of 1994, so SPA is able to calculate growth rates only in aggregate,
and not for these individual markets.)

The strong sales growth in Asia over the past few months confirms our
belief that desktop software remains one of the best export industries for
the U.S. economy today, said Ken Wasch, President of the Software
Publishers Association. Despite the tremendous opportunities in this
region, we cannot ignore the fact that many of these same Asian markets
still have serious problems with software piracy. In the months to come,
we will work on several fronts to reduce the estimated $2 billion lost to
software piracy in the region in 1994.

Sales data reported are from the SPA's International Data Program, and
represent total revenues in these regions of the twenty-seven primarily
US-based software firms participating in the SPA's International Data
Program. The companies submit their confidential sales data to the
accounting firm of Arthur Andersen, which prepares the report for the SPA.
Among the participants are Adobe, Borland, Claris, Lotus, Microsoft,
Software Publishing, Symantec, and the WordPerfect Division of Novell.
While US companies have the dominant market share in most of these
regions, the figures reported should not be taken as an estimate of the
total market size. Rather, they represent total sales of the reporting
companies.

The Software Publishers Association is the principal trade association of
the PC software industry. Its 1,100 members represent the leading
publishers in the business, consumer, and education markets. The SPA has
offices in Washington, DC, and Paris, France. SPA press releases are
available on-line through the new SPA Web site (http://www.spa.org) and
CompuServe (GO:SPAFORUM), as well as on the SPA faxback service at
800-637-6823 (Outside the U.S., call 908-885-6255).

Software Publishers Association
1730 M St, Northwest, Suite 700, Washington, D.C. 20036
202-452-1600,  Fax: 202-223-8756
 
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