Selling in Cyberspace Made Easy with 12-Step Plan from Marketing on the
Internet

Free SPRY Mosaic Web Browser Included in New Book from Maximum Press

Gulf Breeze, FL (19 June 1995) Mike Mathieson's new book, Marketing on the
Internet, published by Maximum Press, offers a proven, 12-step marketing
strategy for finding new customers and selling in cyberspace. The book is
written in a witty, engaging, and easy-to-understand style. It helps
readers who know nothing about the Internet or online services understand
relevant terms and concepts. Marketing on the Internet is an essential
tool for people or companies that want to market products or services on
the global Internet.

Marketing on the Internet includes a customized version of SPRY Mosaic
software--the first commercial Mosaic browser from CompuServe
SPRY/lnternet Division. With SPRY Mosaic, any user with a 386
IBM-compatible computer and a 9,600-baud modem can instantly connect to
the World Wide Web--the commercial hub of the Internet. Readers simply
need to insert the disk, type "setup," and watch as the software creates
and activates their own direct-access Internet account in minutes via
CompuServe's worldwide network.

SPRY Mosaic takes readers directly to Netcenter--the author's innovative
online marketing facility that offers links to countless online marketing
programs and resources. SPRY Mosaic includes a customized Hotlist that
locates the most valuable Internet marketing sites on the Web--instantly.
The author's Interactive Yellow Pages and Roadmap to the Information
Superhighway are conveniently placed on the Hotlist.

Mathieson used his own successes and failures in doing business on the
Internet and his research on what is working for others to develop "The 12
Steps to Online Marketing." These steps are elaborated in detail in the
book, making this an invaluable how-to guide for beginners and a handy
reference tool for seasoned marketing professionals. The book includes
case histories of successful Internet marketing efforts and helps identify
valuable marketing information scattered in thousands of sites on the
Internet.

A foreword by Vinton G. Cerf, President of the Internet Society, gives a
glimpse of the future of Internet Commerce.

The book offers advice on how to apply basic marketing techniques to the
Internet. Mathieson includes his "Six Rules of Netiquette," designed to
prevent neophytes from enraging those people who make it their job to
guard against the commercialization of the Internet. It thereby helps
beginning Internet marketers avoid getting "flamed"--inundated with
electronic "mailbombs" or kicked off the net by their Internet providers.
It discusses how to market on other online services such as CompuServe,
America Online, Prodigy, and the new Microsoft Network. It includes a
chapter on low-cost Internet promotion tactics, including how to use
Newsgroups, build electronic mailing lists, establish a Gopher or FTP
server, automate responses to inquiries, and place Internet classifieds.

A separate chapter introduces the World Wide Web and provides tips for
setting up an effective Home Page. It reviews HTML--the language of the
"Web"--and includes in an appendix an "HTML Primer."

The book also covers one of the most important aspects of marketing online:
exchanging money. Mathieson reviews the use of credit cards; virtual
banking; how to verify customers' account information; and steps for
invoicing, billing, and getting paid.

Although most of the book covers marketing techniques that can work for
almost any product or service, a separate chapter outlines ideas specific
to selected industries, including electronic publishing, agriculture,
automotive, computers, entertainment, direct mail, employment services,
wholesaling, and retailing among others.

Praise for Mike Mathieson's Marketing on the Internet:

* "Mr. Mathieson's enthusiasm for doing business on the Internet is evident
and infectious." Vinton G. Cerf, President, Internet Society

"...a hands-on guide that shows you how to exploit the Internet in your own
business...concise yet comprehensive!" J. Tenenbaum, President,
CommerceNet

Maximum Press books are distributed to the trade by Publishers Group West.

Mike Mathieson...

... is President of Lighthouse Productions and author of The Interactive
Yellowpages and The Official Roadmap to the Information Superhighway. He
is founder of the Electronic Publishers Association and the Netcenter, an
innovative marketing center located on the World Wide Web. He has
electronically published numerous books via the Internet. He lives in
Santa Cruz, California, in his dream house purchased with the proceeds
from marketing products and services on the Internet.

Maximum Press...

... specializes in publishing premier books that help readers apply
technology effectively. Written by technical experts in a well-organized
and easy-to-read format, Maximum Press books take nontechnical readers
through a step-by-step evaluation of hardware and software in order to
help them make intelligent computer purchasing decisions. Maximum Press
(originally H-Tech), was founded in 1985 by best-selling author Jim
Hoskins.

SPRY, CompuServe Internet Division...

... SPRY, the new Internet Division of CompuServe, is the leading developer
of Internet access applications for the office, home, and publishing
markets. Founded in 1989, the company is based in Seattle, WA. SPRY brings
networked connectivity to the Windows desktop through three products:
Internet Office, Internet In A Box, and Mosaic In A Box. Internet Office
is a corporate network solution designed to provide PC to Internet, UNIX,
and mainframe connectivity through a full suite of applications. Internet
In A Box provides the remote dial-up user with full Internet connectivity.
Mosaic In A Box is an entry-level Internet access solution providing
consumers with "plug and play" access to the Internet's World Wide Web.

The CompuServe Information Service continues to be the world's most
successful and most popular online service, with millions of members who
access the service through more than three million active, paying
accounts. CompuServe is also the only global service accessible from more
than 150 countries.

The undisputed industry leader in innovation, CompuServe offers networking,
electronic mail, and business information services to major corporations
worldwide.

CompuServe is an H&R Block (NYSE: HRB) company.
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Marketing on the Internet by Mike Mathieson

424 pages. 7-1/2 x 9-1/4 inches. Paper. ISBN 1-885068-01-8. Publication
date July 10,1995. $39.95 plus shipping ($3.75 US; $5 Canada). Add sales
tax in Florida and Tennessee. To order, call 800-989-6733 (source code
402) or fax credit card information to (615-254-2408).

Maximum Press
605 Silverthorn Rd
Gulf Breeze, FL 32561
904-934-0819,  fax 904-934-9981
 
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