AutoSim: The Marketing Laboratory

Computer Simulation Package Challenges Your Marketing Abilities

CHARLOTTESVILLE, VA,  June 28, 1995 -- Interpretive Software, Inc. today
announced the commercial release of version 2.03 of AutoSim: The Marketing
Laboratory, a marketing simulation software package used as a tool to
teach marketing to business professionals.

The new release of the software supports Windows, Macintosh, and MS-DOS
operating systems and adds several new features suggested by our current
customers. AutoSim has been used for executive education at such
institutions as the University of Michigan and Columbia University, and in
executive training for corporations such as IBM and General Electric.

Computerized business simulation games have becomre, in effect, flight
simulators for managers. Simulations allow participants to learn from
their own experience, to experiment with different strategies, and to live
with their decisions over the long term. AutoSim places the participant in
a dynamic, simulated environment and force them to make marketing
decisions from a product or division management prespective.

AutoSim is based on the US automobile industry's small car segment, and
allows participants to make decisions concerning advertising, market
research, product forecasts, and production runs for real brand names --
including Civic, Tercel, Escort, Saturn, Neon, etc.... This software
package offers a stand alone version, or a competitive version which
allows participants to complete against their colleagues for market
share.

Playing AutoSim can provide many benefits to the user. Participants will
gain a practical understanding of marketing and how decisions and
marketplace forces interact and affect one another. Analysis of
information, decision making, and evaluation all allow the user to
experience first-hand the issues which challenge professional marketing
practitioners.

The AutoSim package (manual and software) is available directly from
Interpretive Software. AutoSim is priced at $95 per copy, with discounts
for high-volume purchases and university or executive education use.
Orders may be placed by calling 1-800-SIMUL8R. VISA/MC accepted.

Since 1986, Interpretive Software, Inc. has provided high-quality products
and services to the university and business communities. Its two
top-selling products, PharmaSim and AutoSim, are used in leading
educational programs on all six populated continents. Interpretive
Software also provides consulting and publishing services, decision
support systems, and customized software programming.

Interpretive Software Inc
1932 Arlington Blvd, Ste 107
Charlottesville, VA 22903
804-979-0245,  fax 804-979-2454
CIS: 70401,2062
 
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