University Students Showcase Innovative Designs for Computers of the Future
at Apple's Design Project '95

Project Concepts Designed to Bridge the Gap Between Electronic and Physical
Worlds Unveiled Today

CUPERTINO, California--July 25, 1995--Today at Apple Computer's
headquarters, university students from around the globe unveiled their
innovative designs for computers of the future that help people bridge the
gap between the electronic and physical worlds. Today's showcase is the
culmination of Apple's Design Project, now in its fourth year, which was
created to encourage and support the designers of tomorrow. This year's
challenge was to design a computer system which would better integrate
what goes on in the real, or physical world, with what goes on inside the
computer, or the electronic world.

Imagine a small device which could help you find lost or hard-to-find
objects, like the glasses you misplaced before going to bed. Or a
book-shaped, wireless computer that displays pictures and plays audio so
that Alzheimer's patients can practice memory exercises.

These were just a few of the innovative concepts presented today by the top
eight teams of university students--one team from each university
participating in the project--which were culled from 30 project
submissions.

A panel of leading industry designers and researchers representing Apple
Computer, the Royal College of Art in London, Xerox PARC, MetaDesign in
San Francisco, and the Doblin Group in Chicago evaluated the students'
work based on a variety of criteria. This included originality,
practicality (based on technology available in the next two or three
years), degree of finish, and excellence in conception and design.

"One of the most important things I learned from this project has to do
with working with other people," said Steve Lopez, a participating student
from Ohio State University, whose team designed the Athena System for
Alzheimer's patients. "I liked the interdisciplinary aspect. It took
cooperation and a willingness to see things from a different perspective
on everyone's part, but we learned to compromise and our project really
shows how our different talents complement one another."

One goal of the Apple project is to teach students to interact and
communicate with people from a range of backgrounds. In addition, the
project fosters creative and far-reaching thinking outside the boundaries
and constraints of real-world computer design. Liaisons from Apple's
Advanced Technology Group worked with the universities to initiate courses
which promote collaborative efforts among different departments such as
psychology, computer science, industrial design, interaction design,
visual design, and business.

"At Apple, the words 'interdisciplinary' and 'user-centered' are regarded
highly. The Design Project is a way to instill these values in future
generations of designers and developers," said Harry Saddler, director of
the Design Studio of Apple's Advanced Technology Group, which, in
collaboration with the User Experience Architects' Office, sponsored
Design Project '95. "Each student team put tremendous talent, skill,
vision, and prodigious amounts of hard work into their projects. It is the
real-world, interdisciplinary experience gained by all of these students
that is the real product of the Apple Design Project."

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Read about Apple's Design Project '95 on the World Wide Web. The address
for this home page: http://www.info.apple.com/hed/design-project.html

Apple's home page on the World Wide Web: http://www.apple.com/

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
 
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