ALR ANNOUNCES NEW VALUE PRICED 75-MHz PENTIUM PROCESSOR DESKTOPS FOR UNDER
$1,000

Irvine, CA July 17, 1995 -- Advanced Logic Research, Inc. (NASDAQ:AALR)
today established a new price/performance benchmark for Pentium
processor-based desktop systems. The new ALR OPTIMA SL comes in a slimline
desktop chassis and includes a 75- or 90-MHz Pentium processor with prices
starting at $995 and $1145, respectively.

We perceive today's announcement to be a pre-emptive move in the low-cost
desktop arena, states Genny Ortegon, vice president of marketing at ALR.

The new ALR OPTIMA SL's are the first Pentium processor-based desktop PCs
to enter the sub $1,000 price range normally associated with 486-class
PCs, Ortegon said.

The development of the ALR OPTIMA SL was fueled by the changing needs of
today's business users. New applications and 32-bit operating environments
such as Microsoft Windows 95 and Windows NT have increased the minimum
performance level required for efficient business operation.

Ortegon states, The sole dilemma customers had in purchasing Pentium
systems before was price. With the new ALR OPTIMA SL, ALR customers will
have an affordable solution to the higher processing demands of today's
applications. With its 75-MHz Pentium processor, the ALR OPTIMA SL
delivers twice the CPU performance of a 486DX2/66 system.* This
performance is markedly noticeable when running next generation operating
systems.

The ALR OPTIMA SL line is especially suitable for business users looking
for a cost effective way to increase worker productivity. The system comes
with a 75- or 90-MHz Pentium processor, integrated PCI video and disk
controller and a variety of options to meet customers' exact system
needs.

Additionally, ALR offers base models (Model 1) that provide a minimum
configuration for resellers and VARs who prefer to build-up to their
customers' requirements. For customers requiring a total solution, bundled
models (Models 540B and 850B) include popular options such as hard drives
and software.

All ALR systems come standard with one of the industry's most comprehensive
warranty package, the ALR 5/36 warranty. This includes five years for
system component parts and thirty-six months for peripheral parts and
associated labor. On-site warranty is free for the first year with an
additional two years option. As with all ALR systems, there is free
lifetime technical support available directly through ALR factory
(800)444-4ALR; the ALR Bulletin Board Service (BBS) 714-458-6834, the
Internet (http://www.alr.com), and through CompuServe (GO ALRINC).

The ALR OPTIMA SL features include:

   75- or 90-MHz Pentium processor
   8-MB RAM expandable to 128-MB on the motherboard
   1-MB integrated PCI graphics expandable to 2-MB
   2 PCI slots
   2 ISA slots, one is shared
   PCI enhanced local bus IDE
   Plug-n-Play compliant
   Energy Efficient compliant (EPA Energy Star Computers Program)

The ALR OPTIMA SL will be available August 1, 1995.

ALR products are sold direct to corporations and small business through an
international network of ALR resellers. Additionally, the company offers
its products through such major distributors as Merisel, Tech Data,
Gates/Arrow and GBC/Vitek.

 Models and Pricing              RAM      SRP*

 ALR OPTIMA SL 575 Model 1       8-MB     $  995
 ALR OPTIMA SL 575 Model 540B    8-MB     $1,249
 ALR OPTIMA SL 590 Model 1       8-MB     $1,145
 ALR OPTIMA SL 590 Model 850B   16-MB     $1,839

Model 540B comes with a 540-MB IDE hard drive; Model 850B comes with a
850-MB IDE hard drive; all bundled models come with an ALR 2-button mouse
and a choice of Windows 95 or DOS 6.22 and Windows for Workgroups 3.11.
Windows NT is available for an additional fee.

 *Based on Intel iCOMP rating
**SRP (Suggest Retail Price)

Company Information

Advanced Logic Research Inc. is an industry leader in the design,
manufacture, marketing and support of computer systems targeted at the
client/server and home markets. ALR's comprehensive portfolio of
upgradeable and affordably-priced products includes sophisticated
multiprocessor network servers, high-performance workstations, and
multimedia options kits. Founded in 1984, the Irvine, Calif.-based company
has shipped over 600,000 PCs and employs approximately 470 people
worldwide. Advanced Logic Research Inc.'s common stock is quoted on the
NASDAQ National Market System under the symbol AALR.

ALR serves its worldwide markets through export sales from the U.S. and
subsidiaries in Singapore (ALR International), Frankfurt and London. ALR
International also maintains branch sales and support office in Hong Kong
and Malaysia.
 
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