DELL PRESENTS BLUEPRINT FOR DIGITAL AGE

PC to Become Smart, Connected Assistant

'Direct to the Future' Briefing Showcases On-Line Office; Nobel Laureate
Penzias Outlines 'Harmony Era'

NEW YORK, March 20, 1995 -- Personal computer technology is poised to
transform our lives, with people delegating sophisticated tasks to PCs
with intelligent, predictive capabilities, according to Michael S. Dell,
chairman and chief executive officer, Dell Computer Corporation (Nasdaq:
Dell).

Mr. Dell presented a sweeping vision of the coming computer/communications
convergence before 200 business people, media and analysts at the
company's "Direct to the Future" technology briefing, held today at the
Essex House hotel in New York City. Citing breakthroughs in
semiconductors, communications bandwidth and software interfaces, Dell
stressed that as direct connections between companies and their customers
multiply, the personal computer will play an even greater role in
accelerating the pace of commerce.

Joining Mr. Dell on the podium were Nobel Laureate Dr. Arno A. Penzias,
Dell vice-chairman Morton Topfer, and Dell senior vice president Eric
Harslem. Dr. Penzias, vice president of research for AT&T Bell
Laboratories, described the emerging "Harmony Era," in which the user will
no longer need to conform to the computer -- the computer will conform to
the user. Mr. Topfer and Mr. Harslem addressed Dell's product strategies
and the overall strength of the Dell model.

The "Direct to the Future" event showcased technologies on the cusp of
commercialization, from the latest in flat panel displays and wireless PC
networks to next-generation operating systems and microprocessors. At
center stage were offerings from an array of industry leaders, including
Intel, Microsoft, Novell, Sony and 3Com in simulated business environments
of the future.

At the briefing, Dell and 3Com, a leader in PC networking products,
announced a comprehensive strategic alliance. Under the agreement, Dell
and 3Com will jointly pursue product development, advanced compatibility
testing and technology integration, and will share customer feedback.

FROM MANIPULATION TO DELEGATION

In his technology outlook, Mr. Dell, head of the world's top
direct-marketer of personal computers, described an environment remade by
technologies refined to better satisfy user needs. Mr. Dell called
semiconductors the industry's single most important technology, and
credited microprocessor and network "bandwidth" advances with fueling
explosive changes in personal computing.

"As software taps the PC's growing processing power and bandwidth,
computers will be able to respond in a more human-like fashion,
interacting, even predicting, what you need," Mr. Dell said. "Ease-of-use
is a stepping stone to a human-like, smart PC -- a PC in which the
interface vanishes and users no longer manipulate but delegate."

With the analog world yielding to the digital world, "the desktop PC will
transform from passive receiver to smart agent. Understanding what we want
to receive and when we want it, the PC will refine, filter, access, sort
and assimilate information. Networks will no longer be the restricted
domain of the technology elite," he said. Mr. Dell noted that with
software capable of making computers easier to use by more people,
tomorrow's PC will help bridge the gap between "the connected" and "the
unconnected."

Mr. Dell characterized the single, ultimate business machine as an
"all-in-one PC," with wireless phone, fax, video, voice, and paging
capabilities. "You'll have just one computer -- smaller, lighter, more
powerful and less expensive than today's notebooks," he said. "You'll use
just one phone number to send and receive all communications."

According to Mr. Dell, convergence won't stop at product development -- it
will also extend to how products reach their intended audiences. As the
era of electronic commerce dawns, the personal computer will become a
major vehicle for buying and selling products across newfound bandwidth.

"Tomorrow's users will define products in conjunction with -- and directly
connected to -- their vendors, uploading and downloading information from
their vendors' electronic cybermarkets," he said. "The secret to realizing
the promise of this new era will be connecting directly to customers as
Dell has since its inception."

CONVERGENCE AND THE HARMONY ERA

The convergence of telecommunications and computing will herald a "second
information revolution" marked by a greater unity of people and computers,
according to Dr. Arno A. Penzias, co-winner of the 1978 Nobel Prize for
physics and keynote speaker at the Dell event.

Dr. Penzias said this new "Harmony Era" will be distinguished by movement
away from a team-based, performance orientation to more personalized
technologies that are coherent, convenient and environmentally sound.
Technologies will be inviting, even comfortable; systems will be genuinely
compatible; and information in databases will be fully networked and
accessible, Dr. Penzias said. The Harmony Era will come to mean enhanced
productivity and major shifts in the work environment very much in keeping
with the "user-centric" office.

A Fortune Global 500 company, Dell Computer Corporation (Nasdaq: DELL)
designs, develops, manufactures, markets, services and supports a complete
line of personal computers compatible with industry standards. With annual
revenues of nearly $3.5 billion, Dell is the world's leading direct
marketer of personal computers and one of the top five personal computer
vendors in the world. Information on the company and its products can be
obtained through its toll-free number, 1-800-BUY-DELL (1-800-289-3355) or
by accessing the Dell Worldwide Web server, at http://www.us/dell.com/.

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