Apple Announces Nationwide Rebate Program for MessagePad 120s

Customers receive $50 - $100 back with purchase of qualified products

CUPERTINO, California--May 10, 1995--In an effort to make the award-winning
MessagePad 120 available to a wider number of potential customers, Apple
Computer, Inc. today announced a rebate program offering between $50 -
$100 back with the purchase of the MessagePad 120 and a qualified
accessory.

Beginning immediately and running through the end of July, customers who
purchase an Apple MessagePad 120 will receive a $50 rebate while those who
buy an eligible accessory in addition to the MessagePad will receive a
$100 rebate. Eligible accessories include: the Newton Connection Kit v.2.0
for either Macintosh or Windows, the external or PCMCIA fax modem, the 2MB
or 4MB flash storage card, the Newton Print Pack, the battery charging
station, the leather zip case or the Newton enhancement pack.

"In an effort to build upon the already growing momentum behind the Newton
platform, we are offering this rebate to encourage more people to try the
MessagePad 120, our market-leading Personal Digital Assistant (PDA)," said
Larry Reich, director of Marketing and Sales, Newton Solutions Group. "In
addition to all of the customary features PDA products provide including
eMail, faxing, and contact management, Apple MessagePad customers can take
advantage of desktop connectivity to their Windows or Mac OS-based
machines, as well as the more than 100 commercial and 600 shareware
applications available for the product and other Newton- based devices."

Fulfillment

To participate in the rebate program, customers must purchase the
aforementioned products, between May 1 and July 31, 1995, from any Apple
authorized reseller. In order to receive the rebate, customers need to
mail the completed coupon, together with the proof of purchase, to the
fulfillment house by August 31, 1995. Coupons may be obtained at the
MessagePad 120 point-of-purchase displays starting at the end of May, or
immediately via AppleLink, America Online, CompuServe and
ftp.info.apple.com. Customers may also call the Newton Information Service
Hotline at 1-800-909- 0260, to have a rebate form faxed to them.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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