MAILER'S+4 LIST MANAGEMENT SOFTWARE SHIPS WITH LABEL PRINTING AND DUPLICATE
ELIMINATION FEATURES

SAN CLEMENTE, CA, February 1, 1995 -- Mailer's Software is now shipping the
latest version of its MAILER'S+4 PC-based mailing list management software
program with automatic label printing and automatic duplicate elimination.
The upgraded package is designed to automatically calculate the cost of
mailings with the new 1995 postal rates.

Available on CD-ROM for $295.00, the new MAILER'S+4 supports label printing
for dot matrix and laser printers in more than 20 different formats. Its
automatic duplicate search feature provides users with two modes of
operation. One mode eliminates mailing more than one piece to a person at
an address. The other mode, called "householding", eliminates mailing more
than one piece to an address. It requires Windows 3.1, 4MB RAM and 9MB of
hard disk space, and is immediately available directly from MAILER'S
Software or authorized resellers.

The easy to use software supports both Windows and DOS Graphical-User
Interfaces (GUI). It verifies any address in the United States and adds
ZIP+4, Carrier Route and delivery point codes as well as other important
data. In addition, MAILER'S+4 allows users to look up ZIP+4s and correct
addresses on-line, print legal facsimiles of postal forms, presort lists
and print barcoded labels for the best postal discounts. Quarterly updates
of MAILER'S+4, incorporating the latest postal requirements and forms, are
released in February, May, August and November.

As the costs of sales calls continue to rise, more and more businesses are
utilizing PC-based list management software to increase sales, noted
Raymond F. Melissa, MAILER'S Software president and founder. "The costs
can be significant to a business that does not optimize the management of
its mailing lists and postal discounts. The recent postal rate increase
has made good list hygiene even more important. Address verification,
duplicate elimination and postal presorting are all easy to do with
MAILER'S+4," he added.

Founded in 1985, MAILER'S Software specializes in providing PC-based
software designed to streamline a business' direct mail operations and
reduce mailing costs. The company offers a full complement of direct mail
software programs and databases. A 24-hour bulletin board service (BBS)
can be reached at (714) 492-8050. A quarterly MAILER's Software catalog is
available free by calling 1-800-800-MAIL or by writing MAILER's Software
at 970 Calle Negocio, San Clemente, CA 92673-6201.

 ============================================================
 From the 'New Product News' Electronic News Service provided
 via AOL (Keyword = New Products) & Delphi (GO BUSINESS PROD)
 ============================================================
 This information was processed from data provided by the 
 company or author mentioned. For additional details, please 
 contact them directly at the address/phone number indicated.
 All trademarks are the property of their respective owners.
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
