IBM Names Advanced Media, Inc., to Manage Ultimedia Tools Series

Mountain View, Calif., Feb. 13, 1995 . . . IBM today announced that
effective immediately Advanced Media, Inc. (NASD-ADVI) will manage and
provide marketing and sales support for the IBM Ultimedia Tools Series.
The series is a collection of multimedia application development software
tools and complementary hardware and software products from vendors
including IBM, AimTech, D/Vision, and Advanced Digital Systems.

Under the terms of the agreement, Advanced Media will sell multimedia
software for the development of solutions using animation, video editing,
color publishing, interactive multimedia and presentation graphics to
business, government and education customers through its telemarketing
channel. Advanced Media (AMI) is an industry leader in interactive
multimedia systems and technology with expertise in catalog, telemarketing
and direct response programs. "We chose Advanced Media to manage the
Ultimedia Tools Series because of their expertise in developing multimedia
solutions and their experience in marketing multimedia products," said
Dave Drabo, manager, IBM Ultimedia Tools Series. "This combination makes
them ideally suited to support both Ultimedia Tools Series customers and
vendors."

"We look forward to working with Ultimedia Tools Series vendors on new and
innovative telemarketing programs," said Joel Sher, president of Advanced
Media. "We anticipate continued growth within this fast growing multimedia
software distribution channel."

The Ultimedia Tools Series provides compatibility across tools by way of
specified standards. Products conforming to the standards are licensed to
display the Ultimedia Tools Series Emblem. Multimedia product vendors
interested in participating in Advanced Media's Ultimedia Tools Series
programs should contact Joel Sher at 1-800-292-4AMI. Customers can call
1-800-887-7771 for product information.

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