ELECTRONIC ARTS TAKES EQUITY STAKE IN LEADING SOFTWARE DEVELOPER, VISUAL
CONCEPTS ENTERTAINMENT

SAN MATEO, Calif., January 25, 1995 - Electronic Arts (Nasdaq:ERTS), a
leading global interactive entertainment company, today announced it has
acquired a minority equity stake in Visual Concepts Entertainment, a
leading interactive game developer, based in San Rafael, California.
Visual Concepts will develop entertainment software on emerging advanced
32-bit platforms exclusively for Electronic Arts. Financial terms of the
agreement were not disclosed.

Visual Concepts Entertainment, founded in 1988, has had a four-year history
with Electronic Arts designing and developing top-selling interactive game
software in the sports and action categories. Visual Concepts is widely
recognized for its ability to develop innovative and visually compelling
interactive software. Key Electronic Arts properties developed by Visual
Concepts include Super NES titles such as John Madden Football '94 and
'95, NHL Hockey '95, Desert Strike, and the soon-to-be-released Toughman
Contest for the Sega Genesis. Visual Concepts has also developed such
successful titles as Clay Fighter and Tazmania.

"This agreement is part of our long-term strategy to invest in the very
best creative talent in interactive entertainment," said Larry Probst,
chairman and CEO of Electronic Arts. "The outstanding work by Visual
Concepts has set a standard for interactive entertainment, establishing an
increasingly high mark for realistic game play in sports and action games.
The new advanced 32-bit entertainment platforms, based on CD-ROM
technology, will provide an even broader canvas upon which to design
brilliant new interactive titles."

The strategic investment in Visual Concepts follows yesterday's completion
of Electronic Arts' acquisition of Bullfrog Productions Ltd. of Surrey,
England. Bullfrog was the third major interactive software company
acquired by Electronic Arts in the past three years. Origin Systems, Inc.,
the Austin, Texas-based entertainment software developer of titles such as
the Wing Commander and Ultima series, was acquired in 1992. Distinctive
Software Inc. of Vancouver, Canada, developers of EA SPORTS properties
such as NHL Hockey '95 for PC-CD and FIFA International Soccer, was
acquired in 1991.

Electronic Arts (EA), headquartered in San Mateo, California, is a leading
interactive entertainment company. EA was founded in 1982 and has an
annual sales rate of over $400 million. The company develops, publishes
and distributes software worldwide for IBM-compatible PCs and Macintosh
computers, as well as game machines such as Sega Genesis, Super NES, and
3DO Interactive Multiplayer.

Electronic Arts
1450 Fashion Island Blvd
San Mateo, CA 94404
415-571-7171

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