DELL CEO SEES OPPORTUNITY FOR CONTINUED COMPUTER INDUSTRY GROWTH

NEW YORK, Feb. 7, 1995 -- Emerging markets, technology advances and
increased price-performance will continue to drive computer industry
growth well into the next century, Dell Computer Corporation chairman and
chief executive officer Michael S. Dell told investors and analysts here
today.

"There exists among investors today an under-appreciation of the outlook
for sustained growth in the computer business," Mr. Dell, founder of one
of the worlds top five personal computer companies, said in keynote
remarks to the Goldman, Sachs & Co. 1995 Technology Investment Symposium.

According to industry analysts, annual worldwide PC shipments will more
than double over the next four years to 103 million units in 1998. In
1986, the industry was shipping only about 13 million PCs worldwide.

Mr. Dell told the annual gathering of hundreds of the countrys foremost
technology investors and analysts that several compelling arguments
suggest dramatic growth will continue.

"I see strong opportunity for growth and change for the industry," Mr. Dell
said.

Mr. Dell said the industrys dynamic growth track will be sustained in the
future by continued dramatic improvements in semiconductor technology,
increases in electronic communications capabilities, greater acceptance of
PCs as general purpose devices, price-performance gains, demand for
technology in developing countries, and an expanding replacement market.
"Perhaps the most under-appreciated of all developments is the fact that
the computer industry sells a device that now requires replacement every
three years," Mr. Dell said.

In 1994, he noted, industry analysts estimated that replacement systems
represented 37 percent of the total PC market.

Another area driving market growth, Mr. Dell said, is burgeoning demand in
developing countries, which are currently investing billions annually in
infrastructure and telecommunications, thereby indicating a future
explosion in demand for PCs. "In this decade and beyond, developing
countries will skip past entire stages of technology--instead investing in
things like wireless networks and high speed digital links," Mr. Dell
said.

Continually improving price-performance will advance use of computers in
the development of other technologies, Mr. Dell said. "By the year 2000,
our $2,000 desktop computer will have the processing performance of todays
$20 million mainframe," said Mr. Dell.

This trend is very apparent in two interdependent areas: increased mobile
computing, and exploding "bandwidth," or the speed that data can be
communicated.

Mr. Dell, the longest-tenured CEO of a major PC company, said it is easy to
enter the computer industry, but much harder to succeed in it,
particularly with the rapid pace of technological change. "The most
important thing is the ability to win in the technology transitions. The
companies that win in the transitions, win in the industry.

"I believe our industry is going to continue to deliver a great deal of
economic value, and the dynamic changes represent an opportunity for those
who understand and appreciate them," Mr. Dell said. "There will be some
volatility, but ultimately the industry provides economic value to its
customers and to its investors. "

A FORTUNE Global 500" company with headquarters in Austin, Texas , Dell
Computer Corporation (Nasdaq: DELL) designs, develops, manufactures,
markets, services and supports a complete line of personal computers
compatible with industry standards. Dell is the world's leading direct
marketer of personal computers with annual revenues of more than $3
billion. Information on the company and its products can be obtained
through its toll-free number, 1-800-289-3355, or by accessing the Dell
Worldwide Web server, at http://www.us.dell.com/.

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