APPLE'S LATEST INTEGRATED MARKETING PROJECTS TO BE SHOWCASED AT HIGH TECH
DIRECT 2000

Key Apple Executive To Discuss New Infomercial and Online Projects

February 6, 1995 -- Jericho, NY -- Apple Computer's strongest integrated
marketin efforts to date will be explored in-depth at High Tech Direct
2000, the premier forum for cutting-edge marketing techniques for
high-tech companies to be held February 27 - March 1, 1995 at the Santa
Clara Convention Center in CA. The event will feature a keynote address by
Peter Friedman, vice president of Apple Online Services, as well as an
exclusive one-on-one conference session with Yvonne Nava, direct marketing
manager and the driving force behind Apple's newest marketing effort: The
Performa infomercial.

Among Friedman's responsibilities include the continued development of
Apple's global online service, eWorld. States Friedman, "The online
services business is still in its infancy. The real winners in this market
will not be those who apply today's technology to this media, but rather
those that marry next-generation technology to a next-generation medium."
Others addressing online services as a potent marketing tool at High Tech
Direct 2000 include executives from Compaq, Tandem, NECX and Southwest
Bell.

Apple's firrst television infomercial will be the focus of a conference
spearheaded by Yvonne Nava. "We thought an infomercial for the Performa
would be a good complement to a larger integrated marketing program
consisting of print and TV. An infomercial can really address the
questions first-time buyers have, but they also do so in a friendly way,
which fits in with the strategy for attracting Performa's audience."

High Tech Direct 2000 is a production of CMP Publications Direct Marketing
Services and CMP Trade Show & Conference Services. The event is
co-sponsored by Prodigy, Advertising Age, Tandem, Select marketing,
Business Marketing, and CMP Technology.

 ============================================================
 From the 'New Product News' Electronic News Service provided
 via AOL (Keyword = New Products) & Delphi (GO BUSINESS PROD)
 ============================================================
 This information was processed from data provided by the 
 company or author mentioned. For additional details, please 
 contact them directly at the address/phone number indicated.
 All trademarks are the property of their respective owners.
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
