Cisco Systems, Inc. Licensing Apple Networked Multimedia Technology

SAN FRANCISCO, California--February 7, 1995--Apple Computer today announced
that Cisco Systems, Inc., leading vendor of internetworking equipment, is
licensing networked multimedia technology from Apple. The technology area
of this licensing arrangement allows end-users to broadcast digital audio
and video from their personal computers on stand-alone or enterprise
networks. Apple's networking technology is included in the QuickTime
Conferencing architecture, also announced today.

Using QuickTime Conferencing technology, audio-video broadcasts can be
viewed by network users from their desktop or portable computers, while
using a minimum of network bandwidth. For example,

-- A seminar on advanced mathematics is being given in a large university.
Students can view the seminar on their desktop networked computers from
their dorm rooms, labs or offices.

-- A speech is being given on environmental effects of heavy commuter
traffic. The home office of a telecommuter is wired into the corporate
local-area network, and the speech can be viewed in real-time and recorded
into a QuickTime movie for archival purposes.

-- A variety of new CD-audio releases for big-band, classical and pop music
are being broadcast 24 hours a day on the corporate-wide, high-speed
network of a West Coast record company. Employees all over the country can
sample the musical tracks from their desktop and portable computers from
any point on the nationwide digital network.

-- A company-wide communications meeting can be broadcast for easy viewing
by all employees at their desktop.

Apple's multicast protocols minimize the amount of network bandwidth
required to distribute multimedia data streams on distributed networks.
Instead of flooding the entire network with broadcast packets for this
type of application, multimedia data only flows to those users on the
network who request the data, thereby producing an efficient distribution
of multimedia streams.

"The licensing of Apple's multicast protocols to Cisco is an exciting event
for users of Macintosh and Power Macintosh computers. This is the first
step towards making it easier to allow multimedia data streams to be
broadcast and viewed from any point on the network with high performance",
said Tony Moraros, product manager of AppleTalk network protocols, at
Cisco Systems Inc.

Cisco is licensing from Apple the Simple Multicast Routing Protocol (SMRP),
a specialized network protocol for routing multimedia data streams on
enterprise networks. The protocol licensed by Cisco Systems, Inc. works in
conjunction with multicast extensions to the AppleTalk protocol, in use
today on millions of Macintosh and Power Macintosh personal computers.
Apple's newly developed multicast protocols are included in the QuickTime
Conferencing software products, also announced today.

QuickTime Conferencing is based on Apple's award winning QuickTime
technology. It is an architecture which allows support for both
industry-standards and proprietary technologies. QuickTime Conferencing is
transport, compression and media-device independent. Apple's built-in AV
capabilities combined with the power of the PowerPC RISC architecture,
make it easy for users to make multimedia connections with others on the
information superhighway almost as soon as they pull QuickTime
Conferencing out of the box.

Cisco Systems, Inc., is the leading global supplier of enterprise networks,
including routers, LAN and ATM switches, dial-up access servers, and
network management software. These products, integrated by Cisco's
Internetwork Operating System (IOS), link geographically dispersed LANs,
WANs and IBM networks. Cisco is headquartered in San Jose, Calif., and in
the U.S. is traded under the NASDAQ symbol CSCO.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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