CREATE YOUR DREAM THEME PARK WITH BULLFROG'S NEWEST 3DO RELEASE

SAN MATEO, Calif., January 17, 1995 -- Bullfrog Productions Limited
announces the release of Theme Park, a highly addictive design and
management game for the 3DO Interactive Multiplayer system. Bullfrog
megahits include Populous, Populous II, PowerMonger, Syndicate, Magic
Carpet, and the PC and Mac versions of Theme Park.

Theme Park features all the challenging characteristics of a Bullfrog game.
It demands quick thinking, challenge, and the ability to balance a wide
range of in-game activity for ultimate success. All this takes place in a
highly imaginative and complete environment, absorbing players into the
deceptively simple process of theme park design and management.

Bullfrog established itself as the master of creating 'living worlds' with
the release of Populous which has sold over 2.2 million units to date.
Theme Park, the first release in Bullfrog's Designer Series' of products,
takes the structure of games to new heights. Each product in the Designer
Series allows the player to manipulate elements within a living world,
only to later fuse these products together to form a complete living
world.

Theme Park combines all the fun of creating a theme park with a
city-building simulation. The player has to compete against 40 other parks
in the world and, as the player's theme park becomes more profitable,
resist competitors' attempts to buy shares in his park to take it over.

Theme Park offers three difficulty levels. 'Sandbox' allows the player to
design and lay out rides without concern for business management. 'Sim'
introduces management elements such as Research and Development and labor
negotiations, and 'Full' adds challenges such as managing inventory and
playing the stock market.

As a bonus, the 3DO version of Theme Park offers a first-person rider's
perspective from over a dozen different rides. Featuring stunning
ray-traced graphics, this first-person perspective pushes the 3DO color
palette and processor power to their limits.

During the game, a player has to consider many details: choosing a
location, designing, building, and maintaining the attractions, as well as
determining the optimum locations of everything from soda stands to
suspended roller coaster turns. There are dozens of ready-made rides and
attractions to choose from and six customizable rides, including a race
car ride and roller-coaster. The player can adjust the height of the
roller-coaster (up to a quarter of a mile high), add corkscrews,
loop-the-loops, even specify its speed.

Theme Park also has over a dozen shops including a hot dog stand, soda
stand, toy shop, and balloon shop to Keep patrons happy, but only if they
are placed correctly; if a hot dog stand is situated too close to a fast
ride visitors are likely to eat right before they go on the attraction and
lose their lunch--not good for public relations. The park's reputation may
suffer, causing the park to decline and eventually attract gangs to the
scourge. Visitors may be attacked and rides vandalized. In this case, the
player can hire added security guards for protection, maintenance men to
repair the rides, and handymen to pick up litter. Entertainers in a
variety of hilarious costumes such as a squid and a chicken may also work
toward making the patrons happy again!

Resource management is key to success and in Theme Park the player
determines everything from entrance fees and salaries right down to how
much salt to put on the fries. If a player increases the amount of salt on
the fries, visitors become thirstier and buy more sodas!

Theme Park is available now from Bullfrog and Electronic Arts for the 3DO
Interactive Multiplayer system with a suggested retail price of $59.95.

Electronic Arts
1450 Fashion Island Blvd
San Mateo, CA 94404
415-571-7171

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