NYNEX Announces Online, Interactive Yellow Pages on PRODIGY

NEW YORK, NY, Jan. 24, 1995 -- NYNEX today announced the nation's first
advertiser-supported, online, interactive Yellow Pages, offering the
service on PRODIGY.

The NYNEX Interactive Yellow Pages offers businesses an innovative
advertising medium and provides consumers with new shopping information,
supplementing the choices available in more than 280 Yellow Pages and
business-to-business directories in the Northeast.

Approximately 1,500 businesses are already providing advertising via
NYNEX's online service, which has been in operation since early this
month, employing specially designed advertisements that include multicolor
graphics and photography.  The adaptable advertising allows merchants to
provide significant detail about their products and services and update
their information for shoppers frequently.

For example, American Business Interiors, Inc. of Manhattan has placed more
than 40 screens of advertising on the NYNEX Interactive Yellow Pages to
showcase its furniture collection and will periodically update the ads as
it revises its product line and pricing.  Advertising on the service
appeals to a wide variety of local businesses and institutions, such as
Gentle Dental, Hotel Macklowe, the Lenox Hill Hospital and St. Moritz
Hotel, all of whom are charter advertisers on the NYNEX Interactive Yellow
Pages.  In addition to local and regional businesses, national advertisers
are using the new service, such as American Airlines, AVIS, Chrysler, and
Minolta.

"The NYNEX Interactive Yellow Pages is a breakthrough development for
online shopping information," said Mat Stover, president and CEO of NYNEX
Information Resources Co.  "It is the latest step in fulfilling NYNEX's
commitment to leadership in helping buyers make well-informed purchases
quickly and easily, and in helping businesses more effectively inform and
serve their customers."

Prodigy Services Company President Ross Glatzer added, "We are excited
about the addition of the NYNEX Interactive Yellow Pages to PRODIGY as the
latest offering in our portfolio of online consumer services.  We hope
that this model will serve as the catalyst for the development of a
nationwide online Yellow Pages service."

PRODIGY subscribers in downstate New York can use the new service at no
additional charge.  By simply entering the PRODIGY "Jump" word "NYNEX,"
PRODIGY members can access the NYNEX Interactive Yellow Pages and search
for products and services from the 2.1 million listed businesses in the
NYNEX region of New York and New England and from Southern New England
Telephone Company (SNET) directories in Connecticut.  Members can quickly
and easily search specific Yellow Pages categories, geographical regions
or types of businesses.  PRODIGY members nationwide can access the service
by dialing a long distance number.

NYNEX Interactive Yellow Pages advertiser and Executive Vice President of
Giants Stadium, the Meadowlands, Michael Rowe said, "Our business is live
people.  Our potential customers are at home, looking for entertainment
options.  So it's not a question of whether we'd like to be on the
interactive Yellow Pages - we think we need to be there."

Sound and video will be added in the near future to the NYNEX Interactive
Yellow Pages.  The new service will be expanded to Boston and eastern
Massachusetts later this year.  In the future, the NYNEX Interactive
Yellow Pages will also provide users with interactive shopping
capabilities.

Today's announcement of the NYNEX Interactive Yellow Pages comes just one
year after NYNEX and Prodigy announced their alliance to develop and
provide an online Yellow Pages service.  The new service complements
NYNEX's other online and CD-ROM-based information services offerings.

NYNEX Information Resources Company, based in Middleton, Massachusetts, is
a leading provider of printed, online, interactive and CD-ROM directory
and database information services.  Available in the U.S. on DELPHI, the
INTERNET, via the French Minitel system and PRODIGY, NYNEX's electronic
products and services are offered in over 40 countries worldwide.

Prodigy Services Company is a joint venture of IBM and Sears. PRODIGY, with
more than two million members, is America's most recognized online
service.  The PRODIGY service now offers live Chat, Internet Access, the
largest and most active bulletin board network in the country, ESPNET, and
hundreds of other features.

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