The Metaverse Corporation launched...the World Wide Web means business

11 January 1995 -- Launched in November 1994, the Metaverse Corporation is
one of the first players in the emerging Web services market. Simon
Appleton, MD of Metaverse, sees his company as a pioneer, exploring with
its clients the commercial possibilities of the Web. "There has been a lot
of media interest in the potential of communicating online but until the
Web became a reality you had very few cost-effective and user-friendly
options. The Internet was just a word to most businesses - and if they did
look into it, there was no easy way to reach this massive potential
audience, at last count 20 million people and growing. The Web gives a
focus to the Internet - at last we have a world-wide network of accessible
information with a user-friendly interface that anyone with a personal
computer can use."

The World Wide Web is an interactive multimedia network accessible globally
across the Internet. It goes beyond the last generation of online services
providing the ability to use graphics, video and sound. This makes a
crucial difference to anyone who is interested in commercial publishing
online. It allows organisations to present a professional image in
cyberspace and brings the richness and interactivity that their customers
are looking for.

Metaverse believes that the Web is set to become the new medium for
packaging and presenting information. Anyone who wants to communicate with
their customers, employees or the public, has always been limited to
certain media - magazines, television, direct mail. These are expensive
and, to some extent, untargeted. Having space on the Web is a bit like
running your own private television channel" says Simon Appleton. "You
have total control over the content and you can provide a level of
targeted interactivity that goes beyond any other media available today."

A whole range of organisations are already putting the Web to work across
the spectrum of business applications:

* online ordering: everything from pizzas, flowers, LPs and books
* online publishing: national newspapers, scientific journals,
  magazines and government information
* online marketing: brochures, factsheets, newsletters and product
  updates
* online distribution: software, information and documents.

According to Metaverse consultant Bradley Crooks, "The real revolution is
coming later this year. With the advent of electronic cash and secure
credit transactions it becomes feasible to order and pay for things
online. If you need the latest version of a computer program you will be
able to take it straight from the Web and pay for it there and then."

The Metaverse Corporation bridges the gap between the Web and organisations
who are interested in making the most of this new business. It advises on
all aspects of using the Web as a business tool and provides the skills
and resources that will enable a business to set up and run a successful
Web service.

Metaverse Corp
32 Station Road
Cambridge CB1 2JH ENGLAND
Tel: 01223 561992
Fax: 01223 576326

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