DOMINGUIZ HILLS, CA -- Educational Insights has announced the establishment
of a multimedia software group, Educational Insights Interactive, to
develop and market its CD-ROM and computer software products.

The company has selected Maxis to distribute these products to the computer
trade through Maxis' affiliate partner program.

"With successful products of their own, Maxis has everything we were
looking for in an affiliate label, including extensive distribution
channels and solid retail relationships," says Stan Resnicoff, director of
Educational Insights Interactive.

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