ELECTRONIC ARTS TO ACQUIRE LEADING EUROPEAN SOFTWARE-DEVELOPER, BULLFROG
PRODUCTIONS LTD.

SAN MATEO, Calif., January 6, 1995 - Electronic Arts (Nasdaq:ERTS), a
leading global interactive entertainment company, today announced it has
reached a definitive agreement to acquire Bullfrog Productions Ltd., a
premier European interactive game developer, based in Surrey, England.
Bullfrog, which will become a wholly-owned subsidiary of Electronic Arts
(EA), has had a seven-year history with EA as a strategic partner in
designing and developing interactive game software. Financial terms of the
agreement were not disclosed.

Bullfrog, best known for its innovative strategy and simulation games such
as Populous and Powermonger, was founded in 1987 by Peter Molyneux and Les
Edgar. Today, the 45-person firm is Europe's number one PC CD-ROM software
developer with a series of six consecutive number one hits. To date,
Bullfrog has developed eight titles on CD-ROM and floppy disks for home
computers and dedicated game machines, which represents over 70 products
designed for various hardware platforms.

Electronic Arts (EA), headquartered in San Mateo, California, is a leading
interactive entertainment company. EA was founded in 1982 and has an
annual sales rate of over $400 million. The company develops, publishes
and distributes software worldwide for IBM-compatible PCs and Macintosh
computers, as well as game machines such as Sega Genesis, Super NES, and
3DO Interactive Multiplayer.

Electronic Arts
1450 Fashion Island Blvd
San Mateo, CA 94404

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