This is a collection of older news releases just recieved from Avery on
their various laser & dot matrix printer supplies that might still be of
interest...
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Avery Dennison Office Products North America, a unit of Avery Dennison
Corporation, is the world's leading producer of self-adhesive labels for
laser and ink jet printers, labeling and list management software, indexes
and other office supplies.

Avery Dennison
20955 Pathfinder Rd
Diamond Bar, CA 91765-4000
909-869-7711,  800-462-8379,  fax 909-598-2905
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FIRST ALL-IN-ONE CORRESPONDENCE SYSTEM FROM AVERY LETS USERS CREATE
PERSONALIZED MAILINGS IN ONE STEP

DIAMOND BAR, Calif. -- Avery Dennison Office products has introduced Letter
'n Label, the first patented system for creating a letter and addressing
label at the same time. This time-saving product is aimed at home-based
and small businesses or corporate departments that use a laser or ink jet
printer to prepare correspondence.

Each sheet of Letter 'n Label consists of high-quality bond paper with a
repositionable Avery label affixed at the upper right-hand corner. Using
the Avery easy-to-use formatting diskette, the recipient's address is
printed automatically on the label. The diskette supports DOS and
Windows-based versions of popular word processing programs, including
WordPerfect, Microsoft Word and Lotus Ami Pro A Macintosh formatting
diskette is also available to support current versions of WordPerfect and
Microsoft Word.

"Letter 'n Label is ideal for one-to-one mailings of any size, from one to
1,000 pieces, such as business correspondence, invoices and promotional
mailings," said Gail Bradley, product manager for Avery's Office Products
unit. "This product is also ideal for return-response direct mailings,
where the recipient is required to respond using a pre-addressed label."

Letter 'n Label has a suggested retail price of $14.95 for 100 sheets with
the Avery formatting diskette. The product is currently available
nationwide at office superstores and office supply stores starting August
1 (1994).

Letter 'n Label is crafted from 25 percent, 25-pound cotton bond with 75
percent recycled content, sized at 8-1/2" x 11" with a 1-1/3" x 3-1/8"
repositionable Avery addressing label affixed at the upper right-hand
corner. The label can be removed and reaffixed onto any mailing surface. A
specially designed adhesive keeps the label intact, even under harsh
mailing conditions. The product is backed by Avery's quality guarantee for
customer satisfaction.

"Smart companies know that time is money. The Letter 'n Label product
eliminates redundant tasks like using your computer and printer to create
a letter and then repeating the process for the envelope, or pulling out
the typewriter just to address the envelope," Bradley continued. "By using
an all-in-one system, users can alleviate the frustration of jammed and
sealed envelopes in a laser printer and mis-matching letters and envelopes
with large personalized mailings. And it can also save the cost of unused
labels when a full sheet isn't necessary."

Letter 'n Label sheets can be personalized for company letterhead using a
laser or ink jet printer to add the logo or by printing at an instant or
commercial printer. Avery also provides a digitizing service through
electronic Word, an Avery software alliance partner. Once on the diskette,
the logo can be used with a preferred word processor or graphics software
package and Letter 'n Label.
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AVERY TAKES THE DELAY OUT OF "PRINT SHOP" TAGS
New Product Allows Users to Print Their Own Custom Tags in Minutes

DIAMOND BAR, Calif. -- Specialty retailers, boutique owners and other small
business entrepreneurs can now produce personalized tags at their desktops
using new Avery Laser & Dot Matrix Tags. The tags offer users the
flexibility to customize and produce smaller quantities in minutes, making
them the easiest and most cost-effective way to create personalized tags.

With Avery Laser & Dot Matrix Tags, business owners no longer have to
endure long delays to obtain custom-designed labels from print shops. The
tags are easy to create using a computer with a laser or dot matrix
printer, offering "print shop" quality without the print shop hassle.

Avery Laser & Dot Matrix Tags are designed for consumers who need smaller
quantities of tags in accord with their business needs. "Not everyone
needs to print 25,000 tags at once," said Bob Amrich, product manager for
mailing supplies, Avery Office Products North America. "Our tags offer
users the flexibility of smaller quantities of custom tags, a quicker
response time and great design flexibility -- all at a reasonable cost."

Avery Laser & Dot Matrix Tags are made of durable, high-grade paper stock
with a smooth, hard finish for "print shop" quality and printer
compatibility. They are perforated for clean, easy separation, and are
ideal for shipping, pricing, identifying, counting, bar coding and
marking.

Using Avery LabelPro software or popular word processing programs including
Microsoft Word and WordPerfect, Avery Laser & Dot Matrix Tags can be
designed almost immediately and even customized with clip art or a company
logo. Users simply select a design, size and quantity, input and format
their information, and print their own tags using a laser or dot matrix
printer.

Avery Laser & Dot Matrix Tags are currently available nationwide at
computer, stationery and office superstores. Suggested retail price of
Avery Dot Matrix Tags, which are perforated and are available in manila,
white and in 2-part coupon-style, is $16.95 for 200 4-3/4" x 2-1/2" tags
and $19.89 for 200 5-3/4" x 3" tags. Avery Laser Tags are available in
white and manila, and are priced at $19.59 for 400 4-1/8" x 2-1/2" tags
and $11.95 for 150 6-1/4"x3" tags.
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NEW AVERY PRODUCT ADDS SPLASH OF INSTANT COLOR TO LASER PRINTED IMAGES
Pizzazz! Sheets Let Users Colorize Documents in Minutes

DIAMOND BAR, Calif. -- Avery Dennison Office Products announces the
introduction of Pizzazz! Color Transfer Sheets, a revolutionary film that
allows users to instantly colorize laser printed images with brilliant
accents of red, blue and green.

Gone are the days of basic black copy, graphics and logos generated by a
standard laser printer. Pizzazz! color sheets can be applied to virtually
any document fed into a laser printer to create eye-catching brochures,
proposal report covers, announcements, invitations and business cards.

The Pizzazz! sheets generate impactful presentations and can be used to
colorize Avery's Communique system of classic stationery and easy-to-use
software templates. Designed to assist home-based and small business
owners create a customized image, Communique works in concert with
PiZZAZZ! sheet so users never have to leave the office for a
professionally produced document.

The Significance of Color

According to Jane Thompson, Avery assistance product manager, "Colorized
laser images offer an effective alternative to black and white copy,
creating a memorable impression that grabs attention." She added that
Pizzazz! sheets give users the advantage of spot color for small laser
printer jobs, saving time and money by eliminating the need for a quick
printer. "Red, blue and green represent the most popular colors used in
business materials," said Thompson, explaining that Avery introduced this
color trio because they comprise a majority of all applications for
charts, logos, etc.

The Pizzazz! Process

To apply the color sheets, users follow a simple three-step process: cut
the file to size, position it over laser printed copy or graphics and
affix the film to the page with selfadhesive dots enclosed in the
packaging. The document is then fed through a laser printer which causes
the color to adhere to the laser-printed image when heat and pressure are
applied. The film is then removed to reveal a colorful new look
instantly.

Pizzazz! is also offered in a new dispenser holder style. Using the
dispenser, roll Pizzazz! over laser printed copy or graphics. The rolled
sheets include a self-adhesive trim along the top, eliminating the need to
affix the film with self-adhesive dots. Then feed the document through a
laser printer and remove the film as normal. The rolls are ideal for
quickly colorizing headlines, titles and other small-sized graphics or
text less than one inch in height and width.

Pizzazz! sheets will be available nationwide at computer, stationery and
office superstores on August 1. Suggested retail price of one-color pack
(15 - 5" x 8" sheets) of red, blue or green Pizzazz! color sheets is
$10.62. Rainbow packs featuring 15 - 5" x 8" sheets (five each of red,
blue and green) are priced at $11.09.
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A NEW INDUSTRY STANDARD - AVERY INSERTABLE TAB DIVIDER LINE NOW
COMPUTER/PRINTER COMPATIBLE

DIAMOND BAR, Calif. - Avery continues to expand its line of computer and
printer compatible index divider products by replacing the current
traditional inserts in all premium Insertable Tab Dividers with its
successful WorkSaver Insert Sheets. The full 8-1/2" x 11" insert sheets,
which can be formatted easily using popular word processing programs, feed
automatically through both laser and ink jet printers. The only
manufacturer to offer the patent-pending WorkSaver Insert Sheets, Avery
has created a new standard for the industry and enhanced its leadership
position.

Avery continues to link existing and emerging technology to current
consumer needs, as evidenced by its Ready Index and patented Index Maker
divider products. Index Maker Dividers let users print their own tab
titles onto clear labels that virtually disappear on the tabs for a
custom-printed look, ideal for presentations. In addition, Avery's Ready
Index Dividers include a printer-compatible Table-of-Contents Page with
matching tab dividers for the most convenient, quality divider system
available. Both products have dramatically revolutionized the divider
category.

"Avery was the first manufacturer to create technologically-friendly
products that let consumers quickly and easily make dividers," said Len
Lyberger, director of marketing at Avery Dennison. "We've helped make what
was once a time-consuming task, an avenue for creativity. Users can now
access multiple fonts, sizes, colors and all the other options available
on computers and printers to make dividers."

For fast formatting of its new WorkSaver Tab Insert Sheet, Avery's
exclusive partnerships with major software companies let users access
preset layouts in WordPerfect, Microsoft Word and other leading programs.
Layouts are also available in Avery LabelPro software. In addition, Avery
offers a convenient formatting diskette, for the cost of postage and
handling.

In addition to its computer compatibility, the new WorkSaver Tab Insert
features a unique, side-by-side design that lets users print the front and
the back of the tab in one easy step. Each WorkSaver Tab Insert Sheet
contains 30 inserts, with formatting instructions printed on each sheet.
Consumers who prefer to handwrite or type can benefit too by using the new
WorkSaver Tab Insert Sheets, which fit easily into typewriters without
slipping. Their side-by-side folding format offers a time-saving advantage
over the traditional table-tent version because users can type both sides
of the insert without having to remove the sheet from the typewriter.

Avery Insertable Tab Dividers come in a variety of sizes, colors and
strengths to handle all consumer application needs including: Standard 8
1/2" X 11" in buff and white paper colors, 5 1/2" X 8" memo book and 8
1/2" X 14" legal sizes, Extra Wide Dividers for use with sheet protectors,
Pocket Tab Dividers for extra organizing, with double-, single-, and
copper reinforced binding edges.

In another industry first, Avery has recently converted its entire divider
line to recycled materials containing a minimum of 20% post consumer
waste. This complements Avery's current use of recycled packaging. Now,
consumers can feel positive about their impact on the environment without
sacrificing quality or durability.
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AVERY REMOVE'EM LASER LABELS OFFER CONSUMERS UNSURPASSED FLEXIBILITY IN
LABELING

DIAMOND BAR, Calif. -- Avery Dennison Office Products introduces Remove'Em
Laser Labels, defining the new quality standard for entirely
repositionable and removable laser labels. Because they can be easily
repositioned, Remove'Em Laser Labels offer businesses unlimited
flexibility in revising and updating labels -- labels with diverse uses
that include removable fax slips, routing lists and project to-do lists.

Remove'Em Laser Labels adhere to a variety of smooth surfaces (including
paper, cardboard, wood, glass, plastic and metal), and can be removed
cleanly, without leaving a sticky residue. Even with several
re-applications, the labels can adhere completely, yet be removed
effortlessly, no matter how long they have been in place.

"Remove'Em Laser Labels enable businesses and home offices to avoid
unnecessary waste of supplies," said Vivian Wang, product manager, Avery
Dennison. "Businesses can conserve supplies by re-using the labels and the
supplies they adhere to -- file folders, binders, presentation folders and
videotapes to name a few. In addition, Remove'Em Laser Labels enable
businesses to quickly respond to change, whether that change is a change
of mind or a project that evolves over time."

To recycle an item for a different project, simply peel off the previous
Remove'Em Laser Label and replace it with the new label. With paper goods,
for example, each Remove'Em Laser Label lifts off easily without tearing
the surface. Packing boxes and space organizers, such as file trays, also
can be re-labeled as their contents change without any damage.

"The repositionable feature also offers businesses the flexibility of
inventing new uses for labels," continued Wang. "While labels have always
been popular for addressing and filing, Remove'Em Laser Labels introduce
labels with highly versatile applications. Because the labels are
repositionable, they can even be used on correspondence necessitating a
cost-effective reply - situations where the original address label can be
removed and returned to the sender as an RSVP to an event or as a reply to
a product offer or business opportunity. With these labels, the options
are truly endless."

The labels, made of thick white face stock, automatically feed into laser
and ink jet printers, saving production time and offering users computer
design options. Remove'Em Laser Labels can be formatted on WordPerfect,
Microsoft Word and Avery's LabelPro software.

Remove'Em Laser Labels are offered in four sizes in packages of 25 sheets
each to accommodate a variety of labeling needs. Multi-purpose white
labels come in packages of 750 1" x 2-5/8" labels (30 per page), or 150
3-1/3" x 4" labels (6 per page). File folder labels, in 2/3" x 3-7/8"
size, are available in a 750-count package of assorted colors for ease in
identifying different projects. The 3.5" diskette size labels, 2" x 2.66,"
are available in a package of 375.

All sizes of Remove'Em Laser Labels will be available in major office
supply stores nationwide beginning December for a suggested retail price
of $20.96. To obtain additional information about these and other Avery
products and services, consumers can call 1-800-262-8379.
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NEW BRILLIANT COLOR INK JET PAPER FROM AVERY DELIVERS DRAMATIC IMPROVEMENT
IN PRINTING COLOR AND RESOLUTION

Superior Color Graphics and Sharper Resolution Add Impact to Printed
Documents

DIAMOND BAR, Calif. -- As businesses invest in sophisticated graphics
software packages that have revolutionized in-house production
capabilities, ink jet printing is now the leading color printing option.
Reports, proposals, presentations, charts and graphs are filled with color
for maximum impact, yet their vibrancy has been limited by the quality of
the paper stock on which they are printed -- until now.

To enhance the quality of color ink jet printing with a superior caliber of
paper, Avery is introducing Brilliant Color Ink Jet Paper, designed to
provide brighter colors and sharper resolution. A specially coated, bright
white paper, Brilliant Color offers a special surface that minimizes ink
absorption and drying time, producing sharper dots and lines for better
color resolution. As a result, the output from color ink jet printers is
substantially brighter, providing excellent image contrast in both color
and black-and-white documents.

"The ink jet printer market is becoming increasingly important as consumers
use greater levels of color in their materials," said Susan Wytrych,
product manager, Avery Dennison Office Products North America. "To better
serve the needs of this burgeoning market, we developed Brilliant Color, a
premium ink jet paper that simply surpasses the quality of any competitive
product." Brilliant Color Ink Jet Paper is ideal for managers, sales
representatives, trainers, administrators and others who use ink jet
printers to produce reports, proposals, presentations, and other printed
materials. Compatible with all makes and models of ink jet printers,
Brilliant Color offers the equivalent of a 22 lb. paper stock and provides
a 92 brightness factor. Packaged in convenient 50-count packs and
affordably priced at $11.95 suggested retail, Brilliant Color will be
available beginning November at computer, stationery and office superstore
outlets.

The Future Is Bright for Ink Jet Printing

Ink jet printing technology has enabled consumers to add the impact of
color to their printed materials produced in-house. As measured by units
sold, printer revenue, supplies revenue and the value of output, ink jet
printing is now the leading color printing technology. Increasingly
affordable ink jet printing is credited with eroding the market share of
impact printing, with 5.5 million ink jet units projected to be in use by
1997. According to Avery's market research, ink jet printing will
completely replace impact printing by the year 2000.
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AVERY DENNISON OFFERS LASER AND INK JET BUSINESS CARD LINES

DIAMOND BAR, Calif -- Avery Dennison now offers Laser and Ink Jet Business
Cards, providing users with the ability to produce high-quality,
professional-looking business cards instantly with their laser or ink jet
printer.

Available in white, ivory or gray, Avery's Laser and Ink Jet Business Cards
are perfect for small and home office users who require only small
quantities of business cards at a time or larger companies that frequently
need interim cards for new employees, title changes and last minute
requests. Users can now create business cards without the hassle, delay or
higher cost of ordering from an outside vendor.

With Avery's new laser and ink jet card product lines, users can
incorporate company logos or other clip art to custom-design business
cards right from their PC or Mac. The cards are made of the thickest card
stock available for jam-free performance and are microperforated for easy
card separation and smooth edges. Designed to feed automatically from the
paper tray of any black and white or color laser or ink jet printer, each
sheet contains ten 2" x 3 1/2" standard size business cards.

"Our customers expressed a need for business cards that can be created
quickly and inexpensively in-house," said Jane Thompson, product manager,
Avery Division. "Combining new micro-perf technology and top-quality card
stock that works with either a PC or Mac and a laser or ink jet printer,
Avery gives users the ease and flexibility to produce business cards on
demand."

A bulk pack of the Laser Business Cards is also available for users needing
larger quantities of business cards. With the bulk pack, consumers can
have an outside printer create a shell business card with their company
name and logo, and then keep the pre-printed cards on and for convenient
in-house use.

"The bulk pack provides a cost effective and time efficient solution for
companies frequently requiring business cards for new employees and title
changes," added Thompson.

Included in each box of Laser and Ink Jet Business Cards is a tips booklet
with formatting and printing guidelines for the most popular software
programs -- Microsoft Word for Windows 2.0, AmiPro 3.0, WordPerfect 5.1
for DOS, Microsoft Word 5.5, WordPerfect 5.2 for Windows and Microsoft
Word for Macintosh 5.1.

For faster formatting, a template for Laser and Ink Jet Business Cards is
available in Avery's LabelPro and MacLabelPro software. For current
LabelPro and MacLabelPro users, template disks are available for $4.95 (to
cover shipping and handling) through the company's Consumer Service Center
at 1-800-462-8379.

LabelPro and MacLabelPro software also includes templates for Avery's
complete line of laser card products -- index cards, post cards, rotary
cards and name tag cards -- and desktop printer supplies, including
shipping labels, diskette labels, audio and video cassette labels, file
folder labels, custom indexes, clear address labels and overhead
transparencies.

At a suggested retail price of $12.98, Avery Laser and Ink Jet Business
Cards are sold in boxes containing 250 cards (10 business cards per sheet,
25 perforated sheets per package). Laser Business Cards Bulk contain 2,500
cards per box and are priced at $94.99.
Avery's Laser and Ink Jet Business Cards are available through office
product and computer dealers nationwide. For more information, users can
call 1-800-252-8379.
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AVERY INTRODUCES LASER TENT CARDS AND NOTE CARDS

Customized Materials Printed in Minutes for a Professional Presentation

DIAMOND BAR, Calif. -- Avery makes it easy to create attention-getting
presentation materials with new Laser Tent Cards and Laser Note Cards that
can be produced instantly on a desktop printer in any quantity desired,
offering maximum flexibility.

Ideal for trade shows, conventions, meetings and seminars, Avery Laser Tent
Cards allow users to personalize their presentations with
professional-looking, folded identifier signs that rest on tabletops.
Avery Laser Note Cards can be customized for users' individual stationery
needs including invitations, announcements, and other correspondence,
eliminating the need for a quick printer middleman.

"These two products are truly new to the market and are perfect for large
or small organizations that want to display a professional appearance with
the ultimate convenience," said Jane Thompson, product manager, Avery
Dennison Office Products. Training Managers will find the Laser Tent Cards
valuable for identifying attendees of business meetings,' workshops,
office training and more, while special event planners can create
customized Tent and Note Cards for social occasions such as luncheons,
dinners and fundraisers, said Thompson.

Avery Laser Tent Cards

Avery Laser Tent Cards provide a quick and easy solution for printing high
quality, professional folded tent cards. Any business or social function
that requires signage is an occasion to tap the time-saving benefits of
Laser Tent Cards -- from seminar settings where participants' names and
company affiliations are displayed to facilitate discussion, to trade
shows and conventions at which signs are required to identify materials or
locations.

Users simply feed Avery Laser Tent Card sheets into a laser printer to
output quality materials with a print shop look. Made of a heavy-weight,
bright white card stock, the sheets come with a distinctive window area
embossed on both sides. The double-embossing poses several advantages:
printing can be completed on both sides of the tent card, enabling people
to read the information from the front or back, and users can achieve
their desired effect regardless how the sheets are fed into the laser
printer. Additionally, embossing on both sides produces a flatter product
that feeds more reliably through the printer.

Included in each Avery Laser Tent Card package are formatting instructions
which help consumers design and format their tent cards. In addition,
Avery offers a template diskette for formatting Laser Tent and Laser Note
Cards for only $4.95. To order a template diskette, consumers can call
1-800-462-8379.

Avery Laser Tent Cards are available in boxes of 50 sheets, and offer a
choice of two sizes: medium (2-1/2" x 8-1/2" ), which features two cards
per sheet; and large (3-1/2" x 11"), which provides one card per sheet.
Micro-perforated sheets make it easy to separate tent cards,eaving edges
clean and smooth.

Avery Laser Note Cards

Complementing Avery's comprehensive line of laser card products, Avery
Laser Avery Laser Note Cards allow users to create their own personal
business stationery with a professional look, perfect for use as business
correspondence, thank you notes, invitations, greeting cards,
announcements cards such as a change of address, or any message that
deserves special attention.

Ideal for personalizing small quantities of cards, Avery Laser Note Cards
can be desktop-published when the occasion calls for a hot-off-the-printer
note card -- saving a trip to the office superstore, card shop or quick
printer. Unlike most other note cards for printers, Avery Laser Note Cards
are both laser- and ink jet-compatible.

Each box of Avery Laser Note Cards contains 25 sheets, with each 8-1/2" x
11 " sheet featuring two microperforated note cards for a total of 50 note
cards. The note cards fold easily into a 4-1/4" x 5-1/2" size and fit
perfectly into matching envelopes, 50 included in each box.

Both new Laser Tent Cards and Note Cards are compatible with Avery's
existing line of name tags, post cards and business cards to give
consumers' marketing and presentation materials a uniform look.

Avery's Laser Tent Cards and Laser Note Cards will be available at
computer, stationery and office superstores in November. The suggested
retail price for both the medium and the large Tent Cards is $20.76. Laser
Note Cards with matching envelopes retail for a suggested price of $
19.95.

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