Apple Mobile Message System Makes it Easy to Receive Wireless Messages on
the Road

Apple Introduces Easy-to-Use Wireless Messaging for Apple PowerBook,
Windows-Compatible Notebook Computers, and Newton MessagePad

CUPERTINO, California--January 3, 1995--Apple Computer, Inc. today
introduced a new product that aims to simplify the complexities of
wireless communications by bringing together in a single package the
technologies necessary to help mobile computing professionals stay in
touch. Called the Apple Mobile Message System, it is a wireless messaging
solution that allows users of notebook computers and PDAs to receive short
and long wireless messages, calendar updates, news updates, and a variety
of other information via a nationwide paging network.

The all-in-one-box solution integrates the hardware, software, and services
necessary to send and wirelessly receive messages with a PCMCIA-equipped
Apple PowerBook or Windows-compatible notebook computer, or a Newton
MessagePad. The integrated package combines products and technologies from
Apple and other industry-leading vendors. It includes the Apple
Notification Service, a "one-stop" activation, billing, and support
program; a PageCard wireless message receiver with LCD screen from Socket
Communications; Update! receive software and Notify! send software from Ex
Machina; DateBook & TouchBase Pro Bundle software from Adobe Systems;
message transmission via the PageNet nationwide wireless network; and
wireless gateway services by The National Dispatch Center, Inc.

"Our goal in bringing this product to market was to offer mobile customers
an easy and convenient way to take greater advantage of computing power on
the road, and to begin to address the potential of wireless technology,"
said Brodie Keast, vice president of PowerBook Products for Apple.

"To date, linking computing and communications has required people to
navigate the complexities of multiple devices, standards, networks,
carriers and services--a daunting proposition for most users. With the
Apple Mobile Message System, we've integrated many of these pieces to make
wireless messaging easier to use, giving mobile professionals the ability
to stay in touch and in control."

How Users Receive Messages

The Apple Mobile Message System allows clients, colleagues, and friends to
reach mobile users when they're away from the office through a variety of
methods. Through a personal 800 message center number, users can receive
text messages, numeric pages, and notification of voice mail and faxes
received. Alternatively, users can receive text messages sent via modem,
or via the Internet. Apple Mobile Message System users will be assigned a
personal 800 number, toll-free message center, and central toll-free fax
mailbox when they first activate the product through the Apple
Notification Service.

The Apple Notification Service also gives users the option of getting
updates on the day's news, sports and weather (expected to be available in
March), delivered straight to the Socket PageCard. The service can also
transmit up-to-the-minute reports on the performance of stocks by sending
quotes directly to the PageCard.

All of the different methods of notification and types of messages are
relayed to the PageCard, where users can read the messages on its LCD
screen. Or the PageCard can be inserted into the PCMCIA expansion slot of
a PowerBook, Newton MessagePad, or Windows- compatible notebook computer,
where messages can be viewed, stored, or transferred into applications.

Special Features for PowerBook Users

Apple and other vendors are able to develop special features for PowerBook
users of the Apple Mobile Message System by taking advantage of the robust
capabilities of the Mac OS. For example, using PowerTalk , Apple's
universal mailbox, all incoming messages are automatically collected in,
and outgoing messages can be sent from, the user's PowerTalk mailbox.
Further, with AppleScript -- Apple's system-level scripting
system--customized scripts can be created that integrate applications to
create custom solutions or automate routine tasks, such as updating a
spreadsheet program with information received in a wireless message, or
combining many received messages into a single file for archival purposes.
The DateBook & TouchBase Pro Bundle allows users to receive updates to
their calendar on the PageCard, and have these changes entered in DateBook
on the PowerBook automatically. Apple includes a number of scripts with
the product, and developers and users can create additional scripts to
suit their own needs.

Product Requirements

To use the Apple Mobile Message System, users will need one or more of the
following: an Apple PowerBook 500 series computer with at least 8MB of RAM
and an Apple PowerBook PCMCIA Expansion Module; an IBM or IBM-compatible
computer with Microsoft Windows version 3.1 or later, at least 4MB of RAM,
a Type II PCMCIA expansion slot, and Card Services software version 2.0 or
later; or an Apple Newton MessagePad 100 or 110 personal digital
assistant; and a Hayes-compatible modem (optional).

Distribution & Availability

The Apple Mobile Message System will be available in the U.S. only through
authorized Apple Value Added Resellers and select Apple authorized
resellers. It is expected to be available immediately. For more
information and a list of authorized resellers of the Apple Mobile Message
System, (order number M3516LL/A), call the Apple Mobile Message System
fax-back number, 1-800-510-4955.

Pricing

Apple price for the Apple Mobile Message System is U.S. $549. The basic
monthly fee for the Apple Notification Service is $19.95.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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