Apple Boosts Price/Performance of Power Macintosh Line with Faster Systems
and Lower Prices

CUPERTINO, California--January 3, 1995--Apple Computer, Inc. today
bolstered its position as the industry's price/performance leader by
introducing three new Power Macintosh computers that offer up to 40%
greater performance than the original Power Macintosh systems. The new
systems provide increased value to customers through faster PowerPC
processors, lower prices for the new Power Mac 8100 systems, larger hard
disks and the addition of memory cache as a standard feature in all Power
Macintosh systems. Available today worldwide, the Power Macintosh 6100/66,
7100/80 and 8100/100 computers join the recently introduced Power Mac
8100/110 to comprise the industry's highest-performing line of personal
computers that are easy-to-use, offer superior price/performance and are
compatible with DOS and Windows through optional hardware or software.

"Today's announcement underscores the most compelling fact in the personal
computer industry: RISC-based computers are going to leave CISC-based
computers far behind," said Steve Manser, vice president of Apple's
Macintosh Desktops Systems. "Our extended price/performance leadership
gives users of Windows-based systems even more reason to come over to the
Macintosh platform. And it gives Macintosh users a huge head start in
defining the next generation of personal computing. We are again
demonstrating our commitment to meeting our customers' needs--more power,
more performance and more value."

Increased Power and Value

To increase performance, the clock speeds of the PowerPC processors in the
new Power Mac 6100/66, 7100/80 and 8100/100 systems have been increased by
10%, 21% and 25% respectively. In addition, Level 2 cache (256Kb) has been
added to the Power Macintosh 6100/66 and 7100/80 systems, further boosting
performance by up to 15%. Level 2 cache increases system performance by
reducing the computer's average access time required to retrieve data or
instructions from DRAM (Dynamic Random Access Memory) or ROM (Read-only
Memory).

The Power Mac 8100 models, which have always been configured with 256Kb
Level 2 cache, retain this performance feature. On average, Apple expects
the overall performance increase of the new models to be up to 30% for the
Power Mac 6100/66, 40% for the 7100/80 and 20% for the 8100/100 when
compared with their predecessors, the Power Mac 6100/60, 7100/66 and
8100/80 respectively.

Apple has also improved the value of Power Macintosh systems by increasing
the minimum hard drive configurations to 350MB for the Power Mac 6100/66
and 700MB for the 8100/100, thus providing customers with more mass
storage for no extra cost, while addressing the industry trend toward
larger hard disk drives.

Power Mac sales continue at a brisk pace amidst widespread customer
acceptance, strong developer support, and a continually growing array of
native applicationscurrently numbering over 400. From mid-March 1994
through September 1994, Apple shipped over 600,000 Power Macintosh
systems.

Availability and Pricing

The new Power Macintosh 6100/66, 7100/80 and 8100/100 systems are available
immediately worldwide and are priced in U.S. dollars as follows:

(U.S. Apple price/CPU only)

Power Macintosh 6100/66

Powered by a PowerPC 601 processor running at 66MHz, the Power Macintosh
6100/66 offers full storage, 256Kb Level 2 cache and expansion features
(including one 7" NuBus slot and an optional built-in CD-ROM drive) in a
slim-line design. This computer is well suited for the Small Office/Home
Office (SOHO), higher education markets and mixed computing environments.

This model replaces the Power Macintosh 6100/60.

New Products/Apple price         Old Products/Apple price
Power Macintosh 6100/66       Power Macintosh 6100/60
8/350.............$1,819          8/250............$1,819
8/350/CD-ROM......$2,029          8/250/CD-ROM.....$2,029

Power Macintosh 7100/80

With a clock speed of 80MHz, the Power Macintosh 7100/80 is ideal for
general business computing, publishing and mixed computing environments.
Packaged in a mainstream desktop design, the Power Mac 7100/80 offers
greater expansion (three NuBus slots, DRAM expansion and an optional
built-in CD-ROM drive) 256Kb Level 2 cache and support for more colors and
larger displays.

This model replaces the Power Macintosh 7100/66.

New Products/Apple price         Old Products/Apple price
Power Macintosh 7100/80       Power Macintosh 7100/66
8/500.............$2,899          8/500.............$2,899
8/700/CD-ROM......$3,239          8/500/CD-ROM......$3,109
16/700/CD-ROM/AV..$3,829          16/500/CD-ROM AV..$3,699

Power Macintosh 8100/100

Based on the familiar Macintosh mini-tower design, the Power Macintosh
8100/100 offers the most flexibility for high-end professional publishing,
multimedia authoring, video editing and technical markets. The 100MHz
PowerPC 601-based system accommodates three NuBus expansion slots,
built-in video support for up to 16.7 million colors, extensive storage
options, dual-channel SCSI and 256Kb Level 2 cache memory. This model
replaces the Power Macintosh 8100/80.

New Products/Apple price        Old Products/Apple price
Power Macintosh 8100/100        Power Macintosh 8100/80
8/700...........$3,699         8/500..............$4,249
16/1G/CD-ROM....$4,559         16/500/CD-ROM......$4,850
16/1G/CD-ROM/AV.$4,779         16/500/CD-ROM AV...$5,062

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, online services and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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