FARGO Introduces 600x300 DPI Wax Thermal/Dye-Sublimation Color Printer

EDEN PRAIRIE, MN - FARGO Electronics, Incorporated, is introducing the
PrimeraPro Color Printer, an affordable dual-function dye-sublimation and
wax thermal transfer color printer for the Macintosh or Windows.
PrimeraPro delivers photo-realistic, 24- bit color dye-sublimation prints
and fast, inexpensive wax thermal transfer proofs at 600 x 300
dots-per-inch (dpi). Adobe Postscript Level 2 is optional.

"We recognized that LocalTalk, Ethernet and Adobe Postscript Level 2 are
important to our users," said Mark D. Strobel, FARGO's Vice President of
Sales and Marketing. "These features have been requested often since the
introduction of our popular entry-level printer, the Primera Color
Printer."

Low Price and Innovative Features

Priced at $1,895.00 (U.S. suggested retail), PrimeraPro is particularly
well-suited for artists, designers, illustrators, CAD users, ad agencies
and other graphics professionals who need to produce color output for
proofing and client presentation. Its dye-sublimation and wax thermal
print modes produce vastly superior print quality compared to other
low-cost color printers. Despite its low price, PrimeraPro is the world's
first desk-top dye-sublimation color printer at any price to offer 600x300
dpi resolution.

"Until now, serious graphics users had very few choices for printing
high-quality proofs of their work. They usually had to send out to
expensive service bureaus. Or, they had to be content with ink jet print
quality," says . "PrimeraPro delivers professional, continuous-tone output
that previously was available only from high-end dye-sublimation color
printers costing $8,000 or more."

PrimeraPro includes two different print modes: Highest Quality at 600x300
dpi and Regular at 300x300 dpi. Dye-sublimation, wax thermal transfer and
monochrome (black) inks are supported in both resolutions. The printer
will image on A or A4-size pages with a maximum printable area of 8.5" x
11" (210 x 297mm) on plain laser paper, transparency film, dye-sublimation
media and even T-shirt transfer paper.

"PrimeraPro's color output, in either dye-sublimation or wax thermal
transfer, is stunning," says Strobel. "You've really got to see it to
believe it. But besides color printing, PrimeraPro is also ideal for
standard monochrome text output. With this level of resolution, and with
our new flat black monochrome ribbon along with plain laser paper, it's
also a great printer for desktop publishing, word processing, or virtually
any other task you give it."

Multi-Platform Support, Optional Adobe Postscript Level 2

PrimeraPro is available for Macintosh or Windows. The Macintosh version
ships with an Apple LocalTalk/RS-422 serial interface. The Windows
versionhas a Centronics-type parallel interface. An Ethernet interface is
optional. In addition to the drivers for Macintosh (PowerPC compatible)
and Windows 3.1, there is also a driver available for Amiga. The Macintosh
driver supports Apple's ColorSync color matching software. Genuine Adobe
Postscript level 2 is available as an option for $399.95 (U.S. suggested
retail).

PrimeraPro is now shipping through FARGO's worldwide network of Authorized
Resellers. For further information, contact FARGO at 1-800-327-4622.
Outside the USA and Canada, call (612) 941-9470 or FAX (612) 941-7836.

Headquarterd in Eden Prairie, MN, FARGO Electronics, is a leading developer
and manufacturer of wax thermal transfer and dye-sublimation color page
printers. FARGO does business in more than 80 countries and maintains one
of the largest reseller networks in the color printer business today.

FARGO Electronics, Inc
7901 Flying Cloud Dr
Eden Prairie, MN  55344
Phone:  (612) 941-9470, 1-800-327-4622,   FAX:  (612) 941-7836

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