SYNDICATE -- BATTLE FOR ULTIMATE CONTROL OF THE ENTIRE GLOBE

AWARD-WINNING COMPUTER GAME NOW AVAILABLE FOR THE SEGA GENESIS

SAN MATEO, Calif., December 14, 1994 -- Electronic Arts (NASDAQ: ERTS) and
Bullfrog announce the release of Syndicate for the Sega Genesis. As the
original smash hit computer program of 1993, Syndicate received several
industry awards including Compute Magazine's Choice Award, Electronic
Games' Best Strategy Computer Game of the Year, and Special Achievement in
Innovative Design by Game Players PC Entertainment magazine.

The Sega version of Syndicate retains the same non-stop action of the home
computer version and the strategic elements vital to ensuring that the
player's syndicate rules the world. The program has been adapted to ensure
that Sega users enjoy the same outstanding gaming sensation as do home
computer users.

To this end, the Sega version features no fewer than 50 newly designed
missions and 50 new cities. Computer users can play the Sega version of
their favorite game knowing that it offers a fresh challenge.

The setting for Syndicate is a grim and dangerous future world sometime
after the Corporation Wars. The world's multinational corporations grew to
such an extent that their power began to rival that of small countries.
Before long the corporations owned the small countries and corporate
influence was felt at the highest level of world government. Then they
developed the CHIP...

The CHIP was a technological revolution that was better than any drug.
Inserted into the head, a CHIP could alter a person's perception of the
outside world, and give hope to the masses by numbing their senses to the
misery and squalor surrounding them. For example, a person living on the
49th floor of the grimiest city apartment block could buy a 'Mansion CHIP'
which, once inserted would make him immediately believe he was living in
the grandest, most expensive, mansion! Why change your environment, when
you can change your mind' ran the company slogan. The only problem was
that the CHIP had a ' back door', and like any new and potent drug --
control of the CHIP meant control of the people. Before long the
corporations were at war with each other, battling to monopolize CHIP
manufacture and toppling nations and governments in the process.

The greed of the corporations began attracting dangerous criminal elements
and soon the crime syndicates had infiltrated the corporate boardrooms and
had become the controlling force all over the globe. Using custom built
cyborg-agents, corporate bureaucrats hunt down rivals and battle each
other for ultimate control of the entire globe.

In one such syndicate, the player takes the role of a young executive who
is looking to make a name for himself. From his control platform in an
airship high above the city, he observes as his agents, controlled by CHIP
technology, spread the shadow of syndicate terror in a bid to conquer
territory after territory, ousting the rival syndicates and striving for
world domination.

The player is faced with over fifty elaborate missions -- each set in a
living city teeming with intelligent men and women, cars and commuter
trains, rival agents, and law enforcement forces. Within this environment
the player has complete freedom to perpetrate the nefarious deeds of the
Syndicate. Succeed in conquering a territory and raise taxes to fund
research and development into more advanced weaponary and cybernetic body
parts. Raise taxes too far and the territory will become ripe for
insurrection and defection to a rival Syndicate.

Syndicate's unique combination of action and strategy stunned the home
computer world, now Sega owners will have the chance to have one of
software's most original experiences.

Electronic Arts
1450 Fashion Island Blvd
San Mateo, CA 94404

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