Newton Associates Program Offers High Quality, Low Cost Support for
Developers

CUPERTINO, California--December 5, 1994--In a further show of its ongoing
commitment to the developer community, Apple Computer, Inc. announced
today the formation of the Newton Associates Program for Newton MessagePad
and Newton platform developers. The Newton Associates Program complements
the already established Newton Partners Program, giving the Newton
developer a range of support services from which to choose.

"Answering the developers' call for affordable, quality support, the
establishment of the Newton Associates Program further reinforces Apple's
ongoing commitment to the Newton platform and its developers," said Shane
Robison, vice president and general manager of Apple's Personal
Interactive Electronics Division. "Developers are crucial to the
platform's success and viability and we are very pleased to be able to
expand support to a broader developer community."

Whereas the current Newton Partners Program is designed for developers who
require more expert-level development support, the Newton Associates
Program is a low cost, high quality, self-help development support
program. The Newton Associates Program is available for a US$400 annual
fee and includes the following features:

 -  Support services from Apple's Developer Support Center
 -  Discounted rates for online technical information
 -  Access to a technical Q&A reference library
 -  Discounts on Newton and Macintosh hardware
 -  Receipt of a monthly Newton developer mailing, which
    includes the Newton Developer CD and the Newton Technology
    Journal
 -  Use of Apple third party compatibility lab
 -  Discount on a Newton development class
 -  Automatic invitation to the Newton and Worldwide Developer
    Conferences
 -  Eligibility to participate in the StarCore Affiliate Label
    Program
 -  Receipt of the Newton orientation kit

The Newton Partners Program includes all the features of the Newton
Associates Program plus services such as expert-level programming support
via e-mail, free updates to Newton development tools and participation in
select Apple marketing and PR opportunities. The price has been reduced
from US$2850 to US$2500 annually. In addition, the Newton Partners Program
has been enhanced with new features such as a Newton-focused monthly
mailing, a Newton orientation kit, regular delivery of the Newton
Developer CD and the Newton Technology Journal, a new technical
publication for Newton developers.

Apple developer programs provide a broad mix of industry-leading technical
information and services for diverse developer needs with a goal of
helping developers succeed in their development endeavors. The expanded
Newton programs are just two examples of the enhanced level of support
that Apple has implemented for its overall developer community.

For more information, please contact the Apple Developer Support Center at
(408) 974-4897, AppleLink : DEVSUPPORT or Internet:
devsupport@applelink.apple.com.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, CA, Apple (NASDAQ:AAPL)
develops, manufactures, licenses and markets products, technologies and
services for the business, education, consumer, scientific & engineering
and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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