Apple Delivers QuickTime 2.0 for Windows

Full-Screen, Full-Motion Video and Much More Now Available for
Windows-based PC Developers and Users

CUPERTINO, California--November 9, 1994--Advancing the company's strategy
to offer multimedia standards that are compatible between different
computer platforms, Apple Computer, Inc. today announced the availability
of QuickTime 2.0 for Windows. QuickTime 2.0 for Windows offers developers
a cross-platform standard for creating, using and sharing multimedia
content between Apple Macintosh and Windows-based personal computers. In
addition, it offers Windows- based PC consumers higher-quality video and
other multimedia features not currently possible with other Windows-based
multimedia software. Apple's QuickTime is the industry-standard multimedia
software that makes it possible for users to view and edit video, music,
text, animations and other dynamic information on their computers.

Benefits for Developers

Using QuickTime, developers can create multimedia titles once and deliver
them to many platforms including Macintosh, Windows, interactive
television and Fujitsu's FM Towns. This helps multimedia developers reduce
the development time and expense necessary to rework titles for different
computer platforms.

Already a number of developers have agreed to use QuickTime 2.0 for Windows
in their upcoming products, including Simon & Schuster Interactive for its
new "Star Trek: The Next Generation Technical Manual." Voyager, a New
York-based multimedia developer, is also utilizing QuickTime 2.0 for
Windows in its new titles "Spinal Tap" and "For All Mankind." Both Simon &
Schuster Interactive's and Voyager's products take advantage of QuickTime
2.0 for Window's full- screen video and text capabilities--features not
available in other multimedia software products.

"QuickTime 2.0 for Windows allows you to bring the film center stage," said
Bob Stein, president of The Voyager Company. "Without it, we wouldn't have
been able to produce a CD-ROM like 'Spinal Tap,' which offers near
CD-quality stereo sound, multiple audio tracks, and built-in video search
capabilities keyed from the text track."

"QuickTime 2.0 for the Macintosh was a quantum leap forward for
software-only digital video playback, said Greg Roach, founder of
Hyperbole Studios. With the cross-platform capabilities of QuickTime 2.0
for Windows, QuickTime solidifies its position as the leading digital
video standard. HyperBole Studios is thrilled to have the additional
features of QuickTime 2.0 for Windows."

"Clearly, at this time, QuickTime is the only solution for multi-platform
titles," said Jim Black, vice president of Xiphias, developer of the
Mighty Morphin Power Rangers CD-ROM title.

More than Just Video

QuickTime 2.0 for Windows includes support for full-motion, full- screen
video, and supports MPEG (Motion Picture Experts Group), a standard that
allows for smoother, higher-quality video. Unlike the "postage-stamp"
sized video of years past, QuickTime 2.0 for Windows now makes it possible
for users to play full-motion video even on entry-level personal
computers. For example, it's now possible to play video at 30 frames per
second on a 25 MHz 486 computer with just 4 MB RAM.

"QuickTime is the de facto multimedia standard for Macintosh and Windows,"
said Duncan Kennedy, QuickTime product line manager at Apple. "Windows
users can now enjoy much higher-quality video without additional hardware.
Also, for the first time, they can seamlessly integrate virtually any kind
of media using industry- standard QuickTime software."

QuickTime 2.0 for Windows integrates and synchronizes photographs, music,
computer animation, musical scores, CD-quality audio, text, and digital
video opening up new creative possibilities and reducing production time.

QuickTime 2.0 for Windows has new music capabilities that make it easier to
include music with CD-ROM titles and presentations--without requiring a
technical understanding of MIDI technology. Using the capabilities of MIDI
and sound add-on cards, QuickTime synchronizes MIDI-generated music with
video and digital audio. QuickTime 2.0 for Windows also features audio
compression which brings CD-quality audio into multimedia
presentations--while using just 1/4 of the space required by uncompressed
audio.

It is also easier to incorporate and use words within reference titles and
interactive books using QuickTime 2.0 for Windows, due to support for
searchable, anti-aliased text.

In addition, QuickTime 2.0 for Windows compression capabilities enable
customers with limited hard disk space and no CD-ROM drive to take
advantage of multimedia creation and playback. For example, a 20-slide
multimedia sales presentation created in QuickTime 2.0 for Windows with
compressed high-resolution images, music and text can fit on a single 1 MB
floppy disk.

Developer Availability/Pricing

Developers can license QuickTime 2.0 for Windows immediately for
redistribution with applications, titles and media clip libraries that
support QuickTime. The cost is $300 per year, per title. Developers can
license both the Macintosh and Windows versions for $400 per year, per
title. For licensing information, contact Apple Software Licensing at
(512) 919-2645 or via AppleLink at SW.LICENSE.

The QuickTime 2.0 for Windows Software Developers Kit is expected to be
available in early 1995 for $195. To order, call 1-800-282-2732 in the
U.S., 1-800-637-0029 in Canada, or (716) 871-6555 for other countries.

Online Distribution for End-Users

QuickTime 2.0 for Macintosh and QuickTime 2.0 for Windows is available
on-line in The Store on ZiffNet/Mac and ZiffNet. ZiffNet/Mac and ZiffNet
are the on-line information services all about computing, from Ziff-Davis
Interactive, hosted on the CompuServe Information Service. Ziffnet/Mac
members can type GO MACSTORE and ZiffNet members can type GO STORE to
download the new QuickTime 2.0 extension, a musical instruments extension,
sample music movies and version 1.0 of Apple's Movie Player application,
for $14.95. The QuickTime for Windows version will have a special
introductory price of $7.95 through the end of the year. An alternate
package for Power Mac users also includes the QuickTime PowerPlug for
full-speed PowerPC performance.

QuickTime 2.0 is also available on the Macintosh Users Group (MAUG) on
CompuServe. To access, users can type GO QTIME.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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