Desktop Publishing in Living Color

September, 1994--Berkeley, CA--These days it's not only graphic designers
and prepress people who know the difference between spot color and colored
spots. As the cost of color printing technology goes down and ease-of-use
goes up, growing numbers of office workers with little color experience
are being called upon to produce short-run, on-demand color documents.
With the proliferation of powerful new tools for desktop color production,
graphic artists are increasingly being called upon to do prepress color
work on their own desktops rather than in specialized shops. Although
adding color to publications is now relatively easy, using color
effectively still requires specialized skills. That's where Understanding
Desktop Color, Second Edition comes in. It's the definitive, comprehensive
book on desktop color that's for Macintosh as well as Windows users, for
graphics professionals as well as desktop publishing novices.

Understanding Desktop Color, Second Edition covers all the key issues and
technologies in color publishing, from hardware to halftones, imaging to
reproduction, color models to color management, page layout to output
services. It discusses how they relate to each other and to the daily
publishing demands of the workplace. The book is written in a concise,
easy-to-understand style and is beautifully illustrated with more than 300
illustrations, including 24 pages in full color. k includes a detailed
index and glossary, plus appendices on relevant vendors and associations.
The first edition was self-published by the author in early 1994. The
second edition uses enhanced halftones and has been updated to reflect the
latest technological developments.

Author Michael Kieran is the president of Desktop Publishing Associates, a
Toronto-based training and consulting company. He is the author of Desktop
Publishing in Color (Random House), and is a contributing editor for
Graphic Monthly magazine. He lectures regularly on color publishing
throughout the United States and Canada.

Price: $32.95 * Size: 600 pages; 7" x 9" * ISBN: 1-56609-164-0 *
Publication date: 9/94. Software covered: Major desktop publishing
programs for Macintosh and Windows. Levels: beginner through advanced *
Availability: through bookstores, computer dealers, catalogs and user
groups; or directly from Peachpit Press.

Peachpit Press
2414 Sixth St, Berkeley, CA 94710
800-283-9444,  510-548-4393,  fax 510-548-5991

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