MAILER'S SOFTWARE NEW POSTAL PRESORT FEATURE DESIGNED TO REDUCE POSTAGE
COSTS AND SPEED LIST PREPARATION

SAN CLEMENTE, CA, November 1, 1994--MAILER'S Software, a leading direct
mail software developer based in here, is introducing a newly-developed
postal presort feature to its MAILER'S+4 product that significantly
reduces mailing costs. MAILER'S PreSort does fast, full-featured postal
presorting of mailing lists at the rate of 52,000 addresses per minute.

Available with both a DOS and Windows interface, MAILER'S+4 new PreSort
feature works directly on dBASE or ASCII fixed length list files. Users
can specify mailings by class, piece type, sort type, payment method and
sample size and weight. In addition, PreSort will automatically presort
carrier route mailings when carrier route codes are included in the list
data.

"Postal presorting can save a business substantially in their postal cost
for direct mail marketing activities because the program does much of the
work postal employees would have to do by hand, which is why discounts in
mailing costs are given," said Raymond F. Melissa, president of MAILER'S
Software. "Presorting is required to take advantage of less expensive 3rd
class mailings. In addition to presorting lists and calculating postage
costs, this software automatically checks weight and size restrictions on
mailings and calculates the appropriate postal discounts. It also provides
the required postal reports. It is a tremendous addition to our MAILER'S+4
product line."

MAILER'S PreSort automatically calculates postage at discounted presort
rates and provides full reports on pieces of mail with 5-digit and 3-digit
barcoded ZIPS, ZIP+4, and single piece rates. Users can specify first and
third class, profit and nonprofit mailings, and postcard, letter or flat.
All the information needed for postal form 3062 is provided, as well. An
option for updating databases with endorsement information, or sack/tray
numbers, so labels can be printed with other programs is available as
well.

The PreSort feature is an integral part of MAILER'S+4 which, in one
fully-integrated program, provides ZIP+4 and Carrier Route coding, as well
as presorting and name parsing and genderizing capabilities. MAILER'S+4
has become the leading mailing list hygiene software on the market.

MAILER'S+4 is available on CD-ROM and requires DOS or Windows 3.1, 4MB RAM
and 9MB of free space on the hard drive. Priced at $249.00, it is
available immediately from MAILER'S Software. To order, call
1-800-800-MAIL.

Founded in 1986 by Raymond Melissa, MAILER'S Software specializes in
providing PC-based software designed to streamline a business' direct mail
operations and reduce mailing costs and procedures. The company offers a
full complement of direct mail software and mailing list products. A
24-hour bulletin board service (BBS) set to standard ANSI emulation can be
reached at (714) 492-8050. A quarterly MAILER'S Software Catalog is
available free by calling 1-800800-MAIL or by writing MAILER'S Software at
970 Calle Negocio, San Clemente, CA 926736201.

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