New Power Macintosh System Debuts as Industry's Fastest PC

CUPERTINO, California--November 3, 1994--Apple Computer, Inc. today
announced that its blazingly fast Power Macintosh line of personal
computers has extended its performance leadership over systems based on
Intel's Pentium microprocessor. The Power Macintosh 8100/110 system,
announced today, is not only the fastest computer ever offered by Apple ,
it's also the most powerful personal computer on the market. Fueled by a
110MHz RISC-based PowerPC 601 chip, the Power Macintosh 8100/110 provides
industry-leading performance, flexibility and expandability for the most
demanding computer users such as professionals in publishing, multimedia
and engineering. The newest computer from Apple joins the current Power
Mac product line-- the Power Macintosh 6100/60, 7100/66 and 8100/80--and
fuels Power Mac momentum among customers and developers.

"The Power Macintosh 8100/110 grabs the industry performance crown from our
own first-generation RISC systems--the Power Mac 8100/80-- announced just
six months ago," said Steve Manser, vice president of Apple's Macintosh
Desktops Systems. "This product illustrates our ability to quickly develop
new products that further utilize the exceptional potential of the PowerPC
microprocessor, and which offers our customers the winning combination of
industry-leading personal computer performance with the ease-of-use of
Macintosh."

Apple expects the Power Macintosh 8100/110 to appeal to power-hungry
customers such as professional publishers who routinely work with massive
image files and computation-intensive design, graphics and imaging
applications.

The Power Macintosh 8100/110 is configured with 16MB RAM, a 2GB hard disk,
double-speed CD-ROM drive, and Apple SuperDrive 1.4MB floppy disk drive.
As with all Power Macintosh models, the Power Mac 8100/110 can run DOS and
Windows applications when used with Insignia Solutions' SoftWindows
program. In addition, Power Mac computers run virtually all existing
Macintosh applications as well as native applications that are accelerated
for Power Macintosh and run two to six times faster than 68K applications
on the most powerful 68040-based Macintosh Quadra systems. Currently, over
330 native applications are shipping.

With a U.S. Apple price of $6,379 the Power Macintosh 8100/110 is available
today in limited quantities in the U.S. and selected regions worldwide.
Volume shipments of the product are expected to start in December 1994.

Power Macintosh 8100/110 Specifications

 - Power and Speed: 110-MHz PowerPC 601 microprocessor with integral
   floating-point processor and 32K internal cache, 256K level 2 cache
 - Memory:  16MB of RAM, expandable to 264MB
 - Disk Drives:  Apple SuperDrive 1.4MB HD floppy drive, internal
   Apple 2GB SCSI hard drive, internal double-speed CD-ROM drive
 - Video Support:  2MB of dedicated VRAM, expandable to 4MB; DRAM
   display supportfor second display
 - Expansion:  nine built-in ports to support a wide range of
   peripherals, 3 NuBus slots for expansion cards, on-board Ethernet
   (AAUI)
 - Form factor:  Same as Power Macintosh 8100/80

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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