Apple Opens First Electronic Publishing Center in China

BEIJING - November 8, 1994 - Underscoring its commitment to the Chinese
marketplace, Apple Computer, Inc. today announced the opening of the China
Publishing Center located in Beijing with Apple CEO Michael Spindler
formally opening the office.

The Apple Publishing Technology Center is a team effort between Apple and
the China Research Institute of Printing Science and Technology (CRIPST),
a research organization under the Press and Publication Administration of
China. In addition, fifteen leading third-party vendors have provided key
publishing hardware and software for the center.

"The Chinese government has made it clear that growth in the electronic
publishing industry is critical to the country's current economic
development plans," said Spindler. "As the world publishing leader, Apple
is especially pleased to be China's ally in setting up a world-class
facility here in Beijing. The goal of this center is not only to showcase
the latest publishing technologies but also to transfer publishing
knowledge and skills to our Chinese customers."

The Apple Publishing Technology Center will be operated by CRIPST with
Apple providing management consultation. Other vendors committing hardware
and software resources to the publishing center include Adobe, Quark,
AGFA, Linotype-Hell, Scitex, DynaLab, Hanyi, Monotype, Newgen, Trend,
Radius, Microtek, Sinotype, WYS System Ltd. and Tektronix. The Center will
offer a wide range of services, including system integration, consulting,
training and high-quality output services.

"We are excited to have the opportunity to collaborate with Apple and to
develop China's publishing industry on the world's leading platform," said
Shen Haixiang, President of the China Research Institute of Printing
Science and Technology. "Through the establishment of this publishing
center we'll be able to greatly advance the knowledge base of our
professionals and eventually develop technologies that are native to China
and the requirements of China's publishing industry."

Apple has launched a number of business initiatives over the past two years
that stress its long-term commitment to the Chinese market. This includes
the development of a Chinese version of the Macintosh operating system as
well as the founding of the Developer Services Program at the Apple
Technology Forum in Beijing last June; the establishment of a training
center at Beijing's Tsinghua University in September last year; and the
recent collaboration with the Weifang Huaguang Electronic Group to set up
a software development center.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, on-line services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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