BRS ANNOUNCES MARKETING PLAN SOFTWARE

November 18, 1994 -- Business Resource Software, Inc. an Austin, Texas
software firm has announced the December 7, 1994 availability of Plan
Write for Marketing. The product's integrated tools empower entrepreneurs,
small to medium sized business executives and Fortune 1000 product
managers to thoroughly and professionally write their marketing plans.

Plan Write for Marketing offers great functionality in creating the
marketing plan with features such as: Word Processor w/spell checker,
Integrated Spreadsheet w/pre-defined financial templates, Chart Generator,
outline processor, spreadsheet templates, realistic examples, checklists,
on-line tips, glossary of business/marketing terminology, comprehensive
help facility, spelling checker and more!

Plan Write for Marketing presents the marketing plan to the planner in a
structured, outline format. Each entry in the outline represents a concept
that is critical to the documented marketing plan. They include concepts
like the characteristics and objectives of the prospect, market
segmentation, evaluation of the competition, description of the
product/service, pricing & promotion strategies, sales and distribution
plans, marketing and sales organization structure, key issues in achieving
success, key event schedules and financial projections. By following the
outline, the planner is guided through the process of creating the plan in
steps designed to be easily understood.

Plan Write for Marketing offers an exhaustive example plan along with a
'rationale' for each topic, explaining the concept of the topic and
providing a checklist of factors to be considered. Many different business
concepts are considered when writing a marketing plan and many first time
planners are not familiar with all of the necessary terms and concepts;
therefore, Plan Write for Marketing includes an on-line glossary of terms
and concepts that is always available to the user.

The written marketing plan is created using Plan Write for Marketing's
full-featured word processor which supports multiple fonts, font sizes,
special formatting such as bold or underlined characters and even color.
Also provided is a spelling checker with customizable dictionary. The end
result is a marketing plan that will appeal to even the most exacting
professional.

Plan Write for Marketing offers an integrated spreadsheet with many of the
features found in commercial spreadsheet packages and supports the import
and export of files between them. For reporting expense and revenue
forecasts, the product provides pre-defined spreadsheet templates. The
user can use the templates as provided or customize them for their unique
requirements.

Marketing plans often include many forms of numeric information that can
easily overwhelm the reader. These numbers are often easier to understand
in chart form. Plan Write for Marketing provides a chart generator that
will instantly create fourteen different chart formats from supplied
data.

In some circumstances the enterprise would like to include specific
directions to each planner indicating where the planner has flexibility
and where they must meet specific requirements. Plan Write for Marketing
provides the ability to customize the content of the outline structure and
associated rationales, thus insuring that all planners are following the
same format and meeting specific corporate requirements before presenting
their marketing plan for approval.

Business Resource Software develops, markets and supports computer software
products that enable business owners/managers to plan & strategize for
competitiveness. Their other products include: Business Insight, an
'MBA-ware' tool that utilizes a knowledge base to evaluate the business
strategy and Plan Write for Business, which assists in the development of
business plans.

Plan Write for Marketing runs under Windows 3.1 and has a retail price of
$129.95.

Business Resource Software, Inc.
2013 Wells Branch Parkway  #305
Austin, Texas  78728
800-423-1228,   512-251-7541,   (FAX)  512-251-4401
Internet: 72203.2004@CompuServe.Com

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