Apple Tops U.S. PC Vendor List For Q3

CUPERTINO, California--November 15, 1994--Apple Computer, Inc. today
announced that industry reports say it has taken the lead as the top
selling vendor of personal computers in the United States for the third
quarter of 1994. According to market research firm Dataquest, Apple
shipped the largest number of personal computers in the U.S. for the
period July through September 1994, capturing 13.1% marketshare.

"In the third calendar quarter, Apple experienced strong acceptance in our
target markets in the U.S.," said Jim Buckley, president Apple USA. "We
were particularly pleased with the demand for our Macintosh 630, PowerBook
500 and Power Macintosh products. And with the momentum of our Power
Macintosh line, Apple is on track to ship one million Power Macs worldwide
in the first year of production. This is clear evidence that our customer
and solutions focused initiatives are starting to reap rewards."

According to Dataquest, total U.S. shipments of personal computers hit
4,890,000 units for the third quarter, a 34 percent increase over the same
period last year. Dataquest reports Apple shipped 641,492 units. During
the same period, Apple reported its highest quarterly revenues in the
company's history and quarterly unit shipments in excess of one million
units for the second time in company history.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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