APPLE OPENS MIAMI OFFICE

New office to provide increased support to burgeoning Latin
American/Caribbean Market

MIAMI, Florida-November 16, 1994 - Apple Computer Inc. today officially
opened its new Miami office as part of its continuing expansion in the
Latin American market. The office, located in Coral Gables, Florida was
officially opened by Apple Latin America/Caribbean General Manager, Luis
Rubio.

"The opening of this office highlights Apple Computer's commitment to Latin
America," stated Rubio. "Our new headquarters in this strategic city
ensures that all our customers and partners receive the unparalleled
service and support that is a long-standing Apple tradition," he added.

Apple Latin America/Caribbean employs approximately 50 people and provides
sales, marketing, distribution and training for its 19 resellers
throughout Latin America and the Caribbean. Apple is also operating new
warehousing facilities in Miami to enable customers to benefit from
product resources that are closer to the marketplace. The expansion of
Apple's presence in the region also includes the increased availability of
its products, further development of local software solutions, and
instructional seminars for a variety of customers. The company's
award-winning products, which include Power Macintosh, Performa and
PowerBook computers, are available in 44 countries throughout Latin
America and the Caribbean.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, on-line services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for business, education, consumer, scientific & engineering,
and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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