Strangelove Press publishes
HOW TO ADVERTISE ON THE INTERNET:
An Introduction to Internet-Facilitated Marketing and Advertising

On Friday October 21, 1994 Strangelove Press delivered hundreds of copies
of the long awaited book, HOW TO ADVERTISE ON THE INTERNET, to the main
postal station in Ottawa, Ontario. Over a year in writing and research
went into the production of the book, which suffered a delay due to a
wrist injury (carpal tunnel syndrome) in the right hand of the book's
primary author, Michael Strangelove. Within a few days customers who have
waited patiently over the past months will be receiving the first book on
the basics of Internet-facilitated advertising.

HOW TO ADVERTISE ON THE INTERNET is co-authored by Michael Strangelove,
publisher of THE INTERNET BUSINESS JOURNAL, and the Journal's
Editor-in-Chief, Aneurin Bosley. Written by the Publisher and Editor of
the oldest publication for the commercial Internet community, HOW TO
ADVERTISE ON THE INTERNET is destined to be the definitive teaching tool
and reference work for the Internet advertising and marketing industry.
Designed to be both a how- to manual and an industry reference source,
this book contains the following:

  27 resources and services for tracking Internet demographics
  7 key tactics for marketing through online conferences
  150 Internet resources for advertising and marketing
  17 Internet advertising tools explained 
  144 visual images from the Internet
  138 Internet stores and products

This comprehensive guide features the largest directory of Internet
advertising and marketing agencies available anywhere in print as well as
a directory of 182 Internet trainers and consultants.

HOW TO ADVERTISE ON THE INTERNET also includes a major theoretical
exploration of the Internet as a catalyst for a paradigm sift and explains
how this shift will change the nature of business and advertising as we
approach the third millennium. In keeping with the golden rule of Internet
advertising -- give back something of value to the community -- the
publisher has made this essay freely available to the Internet (send
e-mail to mstrange@fonorola.net with the message PARADIGM SHIFT in the
subject line, or gopher to fonorola.net).

HOW TO ADVERTISE ON THE INTERNET is a pro-active measure intended to
educate the commercial Internet community on how to conduct business on
the Net and profit from interacting with Internet consumers. In simple
language free of both the technical jargon of the Internet and the
industry jargon of marketers, this book explains advertising tools and
techniques that respect Internet cultural norms. Readers will learn how to
profit from the Internet while also positively contributing to the
development of cyberspace as a public resource. The authors have no wish
to support the rise of "door-to-door" salespeople in cyberspace and have
therefore intentionally censored information from this book on firms that
sell Internet e-mail addresses and consult in bulk unsolicited e-mail
advertising.

A year ago, when we announced our intention to publish a book on how to
advertise on the Internet, our e-mail boxes where flooded with thousands
of letters from the Internet community expressing concern for the
protection of the unique cultural ethos of the Internet. We have made
every effort to ensure that this book is a landmark of the new era of
responsible commercial activity in cyberspace.

REVIEW COPIES

Review copies are available on request to mstrange@fonorola.net. Please
provide full postal address and name of publication in which the review
will appear.

How to Advertise on the Internet
ISSN 1201-0758
Michael Strangelove
with Aneurin Bosley, Editor in Chief,
The Internet Business Journal
October 1994
211 pages + i-xi (8 1/2 x 11 format)
$49.50 (US and CND)
Overseas orders add $10 US for postage.

Prepaid orders only -- cheques only
Payable to:
Strangelove Press
208 Somerset Street East, Suite A
Ottawa, Ontario, K1N 6V2 CANADA
Tel: 613-565-0982  --  Fax: 613-569-4433
Mstrange@fonorola.net

Shipping and handling and all taxes included.
Call for discounts on orders of five or more copies.

For a complete table of contents, Gopher to fonorola.net or send e-mail to
mstrange@fonorola.net with the message FULL TOC in the subject line.

 ============================================================
 From the  'New Product Information'  Electronic News Service
 on AOL (Keyword = New Products) & Delphi (GO BUSINESS PROD)
 ============================================================
 This information was processed from data provided by the 
 company or author mentioned. For additional details, please 
 contact them directly at the address/phone number indicated.
 OmniPage Pro is now used for converting all printed input! 
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
