ONLINE SERVICES REPORT HIGHLIGHTS BUSINESS OPPORTUNITIES OF THE INFORMATION
SUPERHIGHWAY

The Business Guide to Online Services Shows How Businesses Can Make Money,
Save Costs, and Increase Competitiveness Through Online Services

PALO ALTO, CALIF. OCTOBER 31, 1994 -- Searchlight Group, Inc., a research
and consulting firm specializing in the online services industry, has
produced a report that summarizes the business opportunities of the
information superhighway. The Business Guide to Online Services addresses
three key questions business executives have about online services:

- What are online services and how do they work?
- How can businesses save costs, make money, and increase
  competitiveness by using online services?
- What types of online services are available today and how
  do they compare?

The Business Guide to Online Services contains 200 pages of facts, figures,
charts, and analysis of major consumer and business-oriented online
services -- including the Internet. The report compares features and
benefits of the major information services, and provides detailed
information on over 80 companies involved in the online information
service industry.

The Business Guide to Online Services shows which services are right for
your business needs, which online services are the industry leaders, and
explains in easy-to-read English how they work. The guide outlines real-
world examples of how businesses today -- in every industry and profession
-- are using online information services to save costs and make money.

An introductory section presents a summary of the online market today and
explains the basic concepts of going online and using online services.
Subsequent sections examine the business potential of the information
superhighway both in general and for specific types of businesses;
detailed information about each major online service is presented, and
competitive services are compared in terms of price, content and
services.

The Business Guide to Online Services is available immediately through
Searchlight Group. The cost is $395. Additional information is available
by calling Searchlight Group at (800) 851-2101 or by email at
SLGroup@aol.com.

About Searchlight Group

Searchlight Group, Inc. is a research, consulting, and publishing firm that
specializes in the online information services industry. The company --

- Identifies and analyzes business opportunities created by
  online services
- Advises businesses on how best to implement and take advantage
  of online technologies
- Publishes and presents its research and conclusions in plain,
  easy-to-read English for business professionals

With headquarters in Palo Alto, Calif., Searchlight Group serves clients
nationwide.

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