Apple Introduces New Version of Apple PhotoFlash

CUPERTINO, California -- October 3, 1994 -- Apple Computer, Inc. today
announced availability of Version 2.0 of Apple PhotoFlash, a digital photo
cataloging and enhancement tool that quickly and easily enables computer
users to add digital photos to their documents. Apple PhotoFlash 2.0 has,
in a single application, been optimized for the increased performance of
Apple Power Macintosh personal computers, while being fully compatible
with Macintosh systems based on the Motorola 680x0 processor. Version 2.0
of Apple PhotoFlash also supports several key components in Apples new
operating system, Macintosh System 7.5.

Significance

This enhanced version of Apple PhotoFlash, for Apple Macintosh personal
computers, now opens and saves individual catalogs of image "thumbnails"
for easy photo organization and searching. With Apple PhotoFlash 2.0, it
is now possible to search for photos by their similarity to an image or a
sketch made by the user, as well as to adjust the color of your photos.
The support for Macintosh Drag and Drop enables photos to be easily moved
between catalogs and into applications supporting Macintosh System 7.5. In
addition, the integration of Apple PhotoFlash 2.0 with Aldus PageMaker
5.0, QuarkXPress 3.2 and 3.3, Aldus Persuasion 3.0, Microsoft Word 6.0 and
Claris FileMaker Pro 2.1, enables digital photos to be placed into
documents in a single-step. Extensions are included for Aldus PageMaker
and QuarkXPress that enable image editing and placement to be easily
initiated from within those page layout applications.

Apple PhotoFlash 2.0 continues to support Apples AppleScript scripting
technology by making scripts easier to record and play, and includes
ready-to-run scripts to automate common tasks. In addition, the new
version of Apple PhotoFlash continues to enable users to directly control
and automate the Apple QuickTake 100 camera using AppleScript from within
the PhotoFlash application, which enables further customization for
vertical solutions.

Apple PhotoFlash 2.0 will come bundled with a Visual Symbols Sampler Photo
CD, which contains a library of 140 everyday objects whose symbolic
meaning makes them useful to enhance visual communication in a variety of
documents.

System Requirements

Apple recommends Apple PhotoFlash 2.0, for customers with an Apple
Macintosh, Power Macintosh, Macintosh Performa or PowerBook computer with
a 68020, 68030, 68040 or PowerPC processor with at least 8MB of RAM (3.5MB
of application RAM), and any version of the System 7 operating system.

Availability

Apple PhotoFlash 2.0, is available in the United States through software
resellers and Apple authorized resellers, as well as through the Apple
Volume Licensing Program. The suggested retail price is U.S. $129.00.
Existing Apple PhotoFlash customers can upgrade for U.S. $39.95, plus
shipping and handling by calling 800-769-2775 x5929. Customers who
purchased Apple PhotoFlash 1.0 or Apple PhotoFlash 1.1 between August 3,
1994 and December 3, 1994 can receive an upgrade for only the cost of
shipping and handling by submitting an order form and proof of purchase
that is a dated, itemized sales invoice showing the purchase of Apple
PhotoFlash 1.0 or Apple PhotoFlash 1.1 between these dates.

For more information about the upgrade program, or to obtain an order form,
customers can call 800-769-2775 x5929. Apple plans to introduce
international English and French versions of Apple PhotoFlash 2.0 later in
1994 and a Kanji version in 1995.

Headquartered in Cupertino, California, Apple Computer, Inc., (NASDAQ:
AAPL) develops, manufactures and markets personal computer, server and
personal interactive electronic systems, software and interactive services
for use in business, education, the home, science, engineering, and
government. A recognized pioneer and innovator in the personal computer
industry, Apple does business in more than 120 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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