VIDEO GAME KING INVADES CYBERSPACE JUNGLE

Nintendo of America Enters the Information Super Highway to Launch Donkey
Kong Country

REDMOND, Wash., October 13, 1994 -- Nintendo of America Inc. today
announced that it is merging onto the information super highway to launch
its 1994 flagship video game, Donkey Kong Country for the 16-bit Super
Nintendo Entertainment System (Super NES). Nintendo's entry into
cyberspace marks the first time a high-profile hardware and software video
game manufacturer has utilized on-line technology to launch a new
product.

Nintendo's three-month on-line campaign, available exclusively on the
CompuServe Information Service, will feature four exciting, interactive
activities leading up to the worldwide release of Donkey Kong Country on
November 21. CompuServe is the leading worldwide information service with
2.3 million members. The on-line campaign will kick-off with a live
conference hosted by Nintendo executives: Minoru Arakawa, president;
Howard Lincoln, chairman; and Peter Main, vice president, marketing.
Subsequent activities include: a challenging "Donkey Kong" on-line trivia
contest; an exclusive preview of Donkey Kong Country via downloadable
video clips; and a live, technical on-line conference hosted by Donkey
Kong Country game developers and other experts answering technical
questions and offering game tips and "inside information" on Nintendo's
revolutionary new 16-bit game.

"We believe the launch of Donkey Kong Country is the ideal time to merge
onto the 'information super highway,"' says Peter Main. "Our customers are
using on-line services everyday, and as a technology leader, we feel this
is the next logical step in reaching them."

"Three Men and a Modem": Nintendo will kick off its on-line campaign with a
one-hour, live on-line conference hosted by Nintendo executives Minoru
Arakawa, Howard Lincoln and Peter Main. Video game enthusiasts, media and
CompuServe members worldwide will have a once-in-a-lifetime opportunity to
"talk" directly with these top Nintendo executives about the
record-breaking launch of Donkey Kong Country. The conference will be held
on October 19, at 6:00 p.m. (PST) in CompuServe's Electronic Convention
Center (GO CONVENTION).

Cyber-Trivia Contest: Die-hard video game enthusiasts will be able to test
their knowledge of video game history in an on-line Donkey Kong trivia
contest. Donkey Kong was first introduced in arcades more than ten years
ago and remains one of the most popular video game characters in history.
CompuServe members correctly answering five trivia questions will enter a
drawing for the fabulous grand prize of an all-expenses-paid trip for two
to Nintendo's Redmond, Washington, office; a Super NES; Donkey Kong
Country game pak; Donkey Kong Country safari vest and T-shirt. Ten lucky
second-prize winners will receive Donkey Kong Country game paks -- even
before they hit the stores. Fifty third-place winners will be awarded
Donkey Kong Country T-shirts. The Donkey Kong trivia contest runs from
October 24 to November 14, and can be found in the Donkey Kong Country
area on CompuServe (GO NINTENDO).

Cyber-Screening: CompuServe members will be the first to get a "sneak-peak"
at Nintendo's hottest game of the year, Donkey Kong Country. Beginning
October 24, CompuServe members will have the exclusive opportunity to
download and view a series of "never-before-seen" Donkey Kong Country game
play video clips in both IBM and Apple Macintosh formats. One new video
clip per week will be released over a five week period. The video clips
are located in the Donkey Kong Country area on CompuServe (GO NINTENDO).

"Tech Talk" On-Line: A panel of Donkey Kong Country experts will host a
one-hour, live on-line conference discussing Nintendo' s proprietary,
never-before-used design technology, Advanced Computer Modeling (ACM),
that will set a new standard for 16-bit game play. During this interactive
conference, representatives from the Nintendo and Rare Ltd. game
development team, Silicon Graphics Inc., Nintendo Power magazine, and
Nintendo marketing executives, will field a wide range of technical
questions relating to Donkey Kong Country as well as provide game tips and
"inside information." The conference will be held on November 8 at 6:00
p.m. (PST) in CompuServe's Electronic Convention Center (GO CONVENTION).

Donkey Kong makes his Super NES debut in Donkey Kong Country, a one-player
action/adventure game in which players manipulate the Donkey Kong
character through numerous levels of jungles, mines, caves, snowy
mountains and underwater sequences. Donkey Kong Country will be available
on November 21 for a manufacturer's suggested retail price of $69.95

Nintendo Co. Ltd., of Kyoto, Japan, is the leader in the worldwide $15
billion retail video game industry. More than 40 percent of American homes
own a Nintendo system. As a wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Washington, serves as headquarters for Nintendo's
operations in the Western Hemisphere.

CompuServe Incorporated provides its worldwide membership with access to
more than 2,000 databases and services to meet both personal and business
interests. In addition, the company provides frame relay, wide and local
area networking services, electronic mail, business information services
and software to major corporations worldwide. CompuServe is an H&R Block
(NYSE:HRB) company.

Nintendo of America Inc
4820-150th Avenue N.E.
Redmond, WA 98052-5111
206-882-2040,  fax 206-882-3585

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