Strong Support for GeoPort Technology Paves Way for Development of Standard
Link Between Computers and Telephones

CUPERTINO, CA--October 19, 1994--Apple Computer, Inc., together with
leading computer and telephony vendors, today announced the emergence of
GeoPort as their preferred cross-platform computer telephony interconnect
standard. Vendors participating in the announcement include: AOX, Inc.,
AT&T Corp., Crystal Semiconductor Corp., Cypress Research Corp., IBM
Corp., Motorola, Inc., SAT Groupe SAGEM, Siemens PN, Siemens Rolm
Communications, Inc., and Zilog, Inc.

GeoPort, developed by Apple Computer, is a plug-and-play serial interface
which is backward compatible with the serial ports used in most personal
computers, but offers over 200 times the bandwidth. Beyond just providing
a physical connection, it also hides the differences between differing
computer platforms and communications systems, while allowing any kind of
data to pass between them.

Apple first introduced GeoPort in August 1993. Later that year, it began
working with the major telephony and computer vendors including AT&T, IBM,
and Siemens Rolm, to refine GeoPort to fully meet the needs of both
communities. Today's announcement reflects the results of that joint
effort.

"With GeoPort, we are working to eliminate the technical and economic
barriers which have constrained the development and adoption of personal
communication products," said Rick Shriner, vice president of Apple's core
technologies group. "With the support of both the telephony and computer
industries, we believe we are developing a powerful building block for
global communications and collaboration."

GeoPort offers a powerful solution for both the computer and telephony
markets. Telephone and computer customers will be able to communicate and
collaborate more easily and effectively than ever before. They will be
able to talk to each other, send faxes and computer data to each other,
see each other, and share common information, without having to worry
about what kind of telephone, telephone line, or computer happens to be
present at each point of the connection.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
APPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Fact Sheet

GeoPort Technology

GeoPort , developed by Apple Computer, is a plug-and-play serial interface
which is backward compatible with the serial ports used in most personal
computers, but offers over 200 times the bandwidth. The serial
communications architecture of GeoPort is optimized for computer-telephony
integration:

- It allows any telephone (or telephone line, up to T1/E1 rates)
  to be connected to any computer, in any country in
  the world.
- It supports any set of Telephony APIs (application programmatic
  interfaces) such as AT&T/Novell's TSAPI, IBM's
  CallPath, Microsoft's TAPI, or Apple's Telephone Manager.
- It allows any telephone to take full advantage of the services
  provided by the computer, and vice versa.
- It is inexpensive to implement, and uses existing technology.
- It supports any type of information:  computer data, voice,
  fax, modem, voice, video.
- It allows multiple simultaneous streams of information - 
  including real time information like voice and video - to pass
  through a telephone connection in order to be processed by the
  computer.

These services will allow vendors and developers the opportunity to offer
such features as:

- An integrated mail-box for voice mail, email, and facsimiles.
- Fax and modem capability over a digital telephone connection,
  like that found in an ISDN line or in many PBX environments.
- Document sharing or other simultaneous voice and data
  applications over conventional phone lines.
- Video conferencing over a PBX or ISDN connection.
- Telephone assistant services, like automated call screening,
  call forwarding, and call tracking.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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