DELL REDUCES PRICES, CONTINUES TO DRIVE PENTIUM PROCESSORS INTO THE
MAINSTREAM MARKET

All New Lows on the Dell Dimension Product Line

AUSTIN, Texas, Oct. 10, 1994 -- Dell today reaffirmed its leadership
position in the Pentium processor transition by passing on even greater
cost savings to its customers with reduced prices on its Dell Dimension
line of products. Driving Pentium processor-based systems into the
mainstream market, the new prices are effective immediately and reduce all
models of the Dell Dimension XPS P90 and the Dell Dimension XPS P60
systems by $200. The Dell Dimension systems are designed for small to
medium-sized business and small office/home office customers.

Customers can now purchase a Dell Dimension XPS P60 at a starting price of
$1,899 and a Dell Dimension XPS P90 at a starting price of $2,399. With a
robust configuration, including many features that typically require added
investment, the Dell Dimension XPS P60 comes configured with 8- megabytes
(MB) of RAM, a 528MB hard drive, 1MB of video memory, a 15" SVGA color
monitor,DOS 6.2, Windows 3.1 and a mouse and the Dell Dimension XPS P90
comes configured with 8MB of RAM, 528MB hard drive, 1MB of video memory,
double-speed CD-ROM drive, 15' SVGA color monitor, DOS 6.2, Windows 3.1
and a mouse.

"We have consistently lead the market in the Pentium processor transition
in both price and availability," said Tom Martin, Dell's vice president of
worldwide marketing. "With today's announcement, we are continuing to
drive Pentium-based systems into the mainstream market and providing
customers with yet one more reason to move to the more powerful platform
-- price points they can't ignore. We believe that customers currently
considering buying a 486-based PC will be impressed with how far their PC
dollar can go with Dell."

Offering advanced technologies at an attractive price is the hallmark of
Dell's award-winning Dimension XPS line. Ideal for small office or
business customers who prefer a pre-packaged personal computer solution
with the latest technologies, the Dell Dimension XPS P90 and XPS P60
systems include an ISA (Industry Standard Architecture) bus with fast PCI
technology; Intel's 90MHz and 60MHz Pentium processors respectively, which
execute faster memory transfers and reduces wait states; and a 64-bit PCI
local-bus video card, supporting up to four megabytes of video memory.
Each of the Dell Dimension XPS systems are available in mid-size desktop
and floor-standing models.

The Dell Dimension XPS P90 and the Dell Dimension XPS P60 systems are
designed for customers using processor-intensive, Windows-based
applications such as Microsoft Office or Lotus Smartsuite, as well as
advanced database programs, high-resolution graphics for desktop
publishing, CAD (Computer Aided Design) and compute- and
graphics-intensive multimedia applications.

For example, a business user who has just powered through a spreadsheet on
a Pentium-based system can then develop a comprehensive marketing
presentation complete with images, graphics and quotations. By simply
pushing the easy-slide door of the CD-ROM drive, putting in a compact disk
and double clicking on the video icon, the user can pull images directly
from a photo CD and integrate the images into the presentation. Utilizing
full Pentium processor power and the systems' 64- bit local-bus video, the
Dell Dimension XPS systems can display the completed financial management
document quickly and in real time.

A Global 500 company, Dell Computer Corporation (NASDAQ: DELL) designs,
develops, manufactures, markets, services and supports a complete line of
personal computers compatible with industry standards. Dell is the world's
leading direct marketer of personal computers and one of the top five
personal computer vendors in the world with annual revenues of nearly $3
billion. Information on the company and its products can be obtained
through its toll-free number, 1-800-BUY-DELL (1-800-289-3355) or by
accessing the Dell Worldwide Web server, at http://www.dell.com/.

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