Doing More Business on the Internet

How The Electronic Highway Is Transforming American Companies

by Mary J. Cronin

ISBN: 0-442-02047-3
PRICE: $29.95
384 pp, Softcover, 7 3/8 x 9 1/4

Business connections are the fastest growing component of the Internet, but
many managers don't know where to turn for strategic, comprehensive
information on how to make the most of online technology. Doing More
Business on the Internet, Mary J. Cronin's follow-up to her best-selling
First Edition, provides the essentials that every business needs to get
started on the Internet--and to gain the competitive edge required in
today's global market.

By distilling the experiences of over 100 companies that have used the
Internet, Cronin offers an insightful, value-added framework for using the
Internet strategically, as well as cost-effectively. You'll learn how to
establish a global presence, improve customer support and service,
identify and explore new markets, and tap into the vast resources of
interactive networks to boost productivity and encourage innovation within
your organization.

Doing More Business on the Internet offers complete coverage of the hottest
business topics, such as:

* Creating a World Wide Web home page, and using it to attract customers
around the world

* How to develop an Internet plan that best suits your business

* The art of Intermarketing--interacting with customers and outshining
competitors by taking advantage of the Web's graphics, sound, and video
capabilities

* Vital business information resources, including electronic journals,
research reports, and discussion groups--and how to find them without
getting lost in "cyberspace"

* The most effective commercial applications on the Internet and how they
can add value to any business

About the Author

Mary J. Cronin, Ph.D., author of Doing Business the Internet: How the
Electronic Highway Is Transforming American Companies (Van Nostrand
Reinhold, 1994), has over 20 years of experience in information
management, networking, and technology. She is Professor of Management at
the Carroll School of Management, Boston College and teaches courses on
U.S. and international Internet business strategy.

Dr. Cronin consults on information management and networking strategy for
Fortune 500 companies, entrepreneurs, and network providers and speaks
frequently at conferences on the Internet and business. Her new book,
Global Advantage on the Internet: Competing in a Networked World, focuses
on the- impact of the Internet on international business and is due out in
the fall of 1995 from Van Nostrand Reinhold.

Van Nostrand Reinhold
115 Fifth Ave
New York, NY 10003

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