SIMPLE TECHNOLOGY, INC. ANNOUNCES NEW FLASH MEMORY PC CARDS AT SIGNIFICANT
COST SAVINGS

SANTA ANA, California (May 15, 1995)--Simple Technology, Inc. today
announced new non-volatile Flash memory cards for portable computers,
palmtops and personal digital assistants (PDAs). The Flash cards are
available in 2MB to 16MB capacities at a significant price advantage over
other flash solutions. Device driver software is included for
compatibility with nearly any portable or handheld device accepting a
standard PCMCIA Type I card.

Simple Technology's Flash memory cards operate much like a removable floppy
disk. However, compared to disks, the Flash cards are lighter, smaller,
faster, more reliable and consume less power. Plug and play installation
and removal allows for easy transfer of data between computers that have
PC Card compatible sockets. These features make the Flash cards ideal for
mobile users. In addition, OEMs can order the Flash cards pre-programmed
to their specifications before shipping.

Designed and engineered by Simple Technology with proprietary interface
logic and custom ASIC, the Flash cards offer solid-state reliability, +12V
programming/+5V read, and 100,000 minimum erase/write cycles. The Flash
cards are PCMCIA 2.0/JEIDA 4.1 compliant, and are comparable to Intel
Series II+ flash cards.

"Because of our solid purchasing and in-house manufacturing operations, we
are able to provide our customers with Flash memory cards at a 20-30%
savings over other similar products," stated Manouch Moshayedi, CEO of
Simple Technology, Inc. "Our commitment is, and always has been, to
provide state-of-the-art solutions at competitive prices. These new Flash
cards are just another step in our overall plan to become the leading
supplier of memory and PCMCIA products."

Simple Technology's Flash cards are available in 2MB increments from 2 -
16MB, and are shipping immediately. Resellers are encouraged to call with
specific quantities for pricing information. End users may call for the
name of a reseller in their area.

Founded in 1990, Simple Technology, Inc. is a worldwide leader in memory
upgrades and PC Card products. Simple Technology manufactures over 1000
separate memory products for desktop computers, laptops, notebooks, PDAs,
printers and workstations. PC Card products include data/fax and voice
data/fax modems, SCSI and Ethernet adapters, hard drives and flash memory.
Simple Technology designs and manufactures all of its products at its
Santa Ana, California facility.

Simple Technology, Inc. is located at 3001 Daimler Street, Santa Ana,
California 92705. Phone: 714/476-1180 or toll-free 800/367-7330, Fax:
714/476-1209.

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