The McKinley, Selected as Web Guide and Rating System for IBM's
infoMarket Search

http://www.mckinley.com

Sausalito, CA., June 19th, 1995 -- The McKinley Group announced today that
International Business Machines Corporation (IBM) has concluded a
non-exclusive license arrangement selecting The McKinley, as the first web
guide and rating system for infoMarket Search service
(http://www.infomkt.ibm.com).

The McKinley, launched earlier this year on the World Wide Web, is an
on-line directory of described, reviewed and rated Internet resources,
providing targeted, fast access to the best resources on the Internet.

infoMarket Search will offer a suite of new services which search and link
distant and diverse sources of digital information and multimedia database
content over the Internet. Jeffrey Crigler, IBM' s vice president and
managing director of infoMarket, said of this agreement, "The importance
of described and evaluated content cannot be emphasized enough, and The
McKinley gives infoMarket that extra added value, that is so important for
IBM to offer its customers".

David Hayden, president and CEO of McKinley says "A user friendly directory
to the vast content of the Internet is the only easy way to access the
riches of the Internet, and we are pleased to offer such a wealth of
information to infoMarket users".

The McKinley is different from other directories in many ways! Use of The
McKinley avoids aimless surfing. The key fields of information used to
describe Internet content, enable users to know in advance what is in each
resource before accessing the site. With over 15,000 sites listed,
approximately 35% are international in origin. Multi-lingual sites are
also included, with translations into English, from Chinese, French,
German, Spanish, Russian and so forth.

Each McKinley site is given an average rating (using "The McKinley" Star
Rating System), based on criteria that "The McKinley" management team
believes contributes significantly to the quality of the resource itself -
completeness of content, organization of the resource, up-to-dateness and
ease of access to the site itself. The sites are evaluated by "The
McKinley" Advisory Board, whose members are world authorities in their
fields.

In addition, the search engine allows for full text searching as well as
searching by subject area, and is able to handle thousands of simultaneous
searches.

Each McKinley template provides as much of the following information about
each site as can be found: Title and URL hot links, keyword and audience
descriptors, a full description, language of the resource, producer,
producer address, contact name, phone and E-mail address, whether the
resource is free or not, whether it is a commercial or non commercial
site, and any additional access instructions.

The database is divided into 15 major categories, which have in turn been
divided into hundred's of sub-categories:

ARTS & MUSIC
BUSINESS & ECONOMICS
COMMUNICATIONS
COMPUTING & MATHEMATICS
EDUCATION
ENGINEERING & TECHNOLOGY
GOVERNMENT & POLITICS
HEALTH & MEDICINE
HUMANITIES & SOCIAL SCIENCES
INTERNET
LAW & CRIMINAL JUSTICE
POPULAR CULTURE & ENTERTAINMENT
RELIGION & PHILOSOPHY
SCIENCE
SPORTS & RECREATION

The McKinley, is for the information hungry and all those who are pressed
for time. The directory is accessible through the World Wide Web, and
licensed subscriber services.

The people behind The McKinley, are a team of publishers, information and
business professionals, dedicated to the establishment of The McKinley, as
a standard of excellence in Internet directories.

The McKinley Group is a leader in directory publishing on the content of
the Internet. The McKinley, is the natural extension of its' hard copy
product "The New Riders' Official Internet Yellow Pages," and is the first
in a series of vertical, hard copy and on-line national and international
products under development.

The McKinley Group Inc
85 Liberty Ship Way, Suite 201
Sausalito, CA 94965-1768
415-331-1884,  fax 415-331-8609

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