NEW VERSION OF MAILER'S+4 SOFTWARE ADDS DEMOGRAPHIC PROFILING FEATURE

NEW YORK, June 20-22, 1995-- MAILER'S Software, a San Clemente, CA-based
developer of direct mail software solutions, introduced the newest version
of its popular MAILER'S+4 PC-based mailing list management software
program at PC EXPO here this week. Version 3.01 is the first direct mail
software package to include demographic profiling for customer mailing
lists that compares them with 38 demographic variables based on the
national averages or on a two-digit ZIP Code area. Variables include race,
age, location, education and income, among others.

MAILER'S+4 is an easy to use, fully integrated Windows-based program that
verifies any address in the United States and adds ZIP+4, Carrier Route
and delivery point codes as well as other important data. Now available
for immediate delivery, MAILER'S+4 Version 3.01 also enables users to ZIP
Code and Carrier Route code their mailing lists up to seven times faster.
The upgraded CD-ROM package can code a 25,000 name list in one hour
whereas it previously took five hours to perform the same task.

According to Raymond F. Melissa, MAILER'S Software president and founder,
demographic profiling allows organizations to find more customers or
members like their best current ones. One method of profiling is to divide
a customer or member list into three groups from the last year's sales.
The first group is the top third by sales, the second group is the average
sale, and the last group is the lowest in sales. By running the
Demographic Profiling feature on each group, users can see the difference
between each of the groups and thereby obtain an indication of what makes
for a more profitable customer or member.

As the costs of sales calls continue to rise, more and more businesses are
utilizing demographic analysis for direct mail and advertising campaigns
to increase sales, Melissa noted. "The costs can be significant to a
business that does not optimize the effectiveness of its mailing lists,
and that begins with fully understanding what makes for a profitable
customer Mailing lists should represent the demographics of a company's
best customers, not worst ones. Our new software feature allows companies
to learn as much as possible about the demographics of their current and
prospective customers," he added.

Priced at $295.00, MAILER'S+4 allows users to look up any address in the
U.S. and correct addresses on-line, print legal facsimiles of postal
forms, presort lists and print bar-coded labels for the best postal
discounts. Also included is automatic label printing with POSTNET barcode
for dot matrix and laser printers supporting more than 20 different
formats, as well an automatic duplicate search feature with two modes of
operation. It requires Windows 3.1, 4MB RAM and 9MB of hard disk space
Quarterly updates of MAILER'S+4, incorporating the latest postal
requirements and forms, are released in February, May, August and
November.

Founded in 1985, MAILER'S Software specializes in providing PC-based
software designed to streamline a business' direct mail operations and
reduce mailing costs. The company offers a full complement of direct mail
software programs and databases. A 24-hour bulletin board service (BBS)
can be reached at (714) 492-8050. A quarterly MAILER'S Software catalog is
available free by calling 1-800-800-MAIL or by writing MAILER'S Software
at 970 Calle Negocio, San Clemente, CA 92673-6201.

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