AltaVista Opens Cyber Mall for MediaWrangler Catalogs

Campbell, CA -- May 23, 1995 AltaVista Technology, Inc. announced today
that it has opened a "cyber mall," located on the World Wide Web, for
developers and consumers of interactive catalogs. Dubbed the vista Point,
the mall provides an inexpensive advertising vehicle for producers of
catalogs developed using MediaWrangler, AltaVista's multimedia catalog
design tool.

The trading post will feature catalog previews, enabling users to quickly
browse through a variety of catalogs and download those they find most
interesting. What's unique about AltaVista's trading post is that catalogs
are downloaded with audio, video and graphical elements intact. Using the
MediaWrangler automatic "player," which only needs to be downloaded once,
these media elements can be viewed in real-time -- making a catalog "come
to life" with sight, sound and moving images.

The trading post is the latest in a series of catalog support services
introduced by AltaVista. "The Web is a natural distribution outlet for our
customers, and yet it's still a fairly intimidating and expensive prospect
for most small businesses," said Jack Marshall, president of AltaVista.
"Now, using MediaWrangler and the trading post, a small business owner can
develop an eye-popping catalog in minutes, place it on the Web with a
single call, and receive instantaneous worldwide distribution -- all for
less than $100. That's a pretty good deal."

AltaVista will display a customer's catalog for one month at no charge. If
a user chooses to keep their catalog in the mall thereafter, AltaVista
will charge a small monthly fee. AltaVista also intends to open the mall
to catalogs developed on other tools for a small charge.

AltaVista Technology, Inc. is a developer of multimedia tools. Based in
Campbell, CA., this new company's vision is to give users the tools to
capture their imagination as well as their professional ideas. For more
information about AltaVista products, contact AltaVista at 1671 Dell Ave.,
Suite 209, Campbell, CA 95008, 408-364-8777, sales@altavista.com,
http://www.altavista.com/altavista.

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