          HOW TO MAKE MONEY WITH 900#S AND THE
          INFORMATION  SUPERHIGHWAY.
          
          By M. Mathiesen  -  President Ligthhouse
          Productions
                                           Co-Founder,
          the Electronic Publishers Association.
          Founder, the NETCENTER.
          
                                    What you have found is Part One
of the complete manual on how to make money with 900#s
and the Internet.

You can get Part Two by calling 800-664-9042 and have 
your credit card number ready to buy the final version at 
$49.95


Or you can send a check payable to Lighthouse Productions
for $49.95 to 
Lighthouse Productions
P.O. Box 7885 Santa Cruz, CA  95060
          
PART ONE
          
          You've made a wise choice in selecting us to
          learn about how to make money with 900#s and
          the Information Superhighway ... Because ...
          
          We are probably the only Publishing company who
          has experience with both the Computer Networks
          and the 900# Business.
          
          We did it because we needed a way for our books
          to make more profits.  We distribute our books
          over the Bulletin Boards and over InterNet.  We
          are the publishers of the INTERACTIVE YELLOW
          PAGES, THE ROADMAP TO THE INFORMATION
          SUPERHIGHWAY, AND THE PENETRATORS, A SCI-FI
          NOVEL.
          
          You can find these books in several places on
          the Network.  If you're a Compuserve client you
          can find them in the WINSHARE FORUM, LIBRARY
          10, (GEN WIN APPS.).  I mention this so that
          you can check out our story if you are not
          already a customer or know all about us.  In
          these publications, you will see that we get
          very wide distribution over the Nets.  Some of
          our books have the potential to reach over 50
          Million people.  And it's all FREE.  We don't
          spend a dime on advertising, but we sell
          advertising in our magazines.
          
          THIS BRINGS US TO RULE #1 OF 900# PROMOTION
          
          Don't waste money on advertising your 900#.  It
          never pays off more than what you pay out.
          Now, you are probably amazed at this rule
          because you see 900#s advertised all the time.
          And obviously someone must be making money on
          this idea.  And it's true in a way.  The people
          making the money are the newspapers, television
          & radio stations who advertise the 900#s for
          their owners.  The owners may make a few
          thousand bucks from their ads, but when they
          finish paying for their ads, there is little if
          anything left over for them.
          
          They almost all go under and you can prove this
          to yourself, by going to your local library.
          Go to the microfiche room and look for ads that
          were in your local newspaper over a year ago.
          Then, compare them to the ads you see today.
          Virtually none of the ads will be the same.
          Why?  Because if the people promoting the older
          ads were making money from these ads, wouldn't
          they continue to run them?  Of course they
          would.  If you spent ten dollars on an ad that
          produced $15, you wouldn't cancel it would you?
          Of course not, and there's your proof that
          advertising doesn't pay with 900#s.
          
          Now, there will always be an exception to the
          rule and this is what the ad people are
          counting on.  They expect that you will hear
          about a huge success story and try to duplicate
          it by spending money in their paper, TV station
          or whatever.  In fact, they'll never discourage
          you in any way from advertising in their paper
          or TV station because that's how they eat.
          They don't care about how you eat.  But they do
          care about how they eat, and so there's a
          sucker born every second and they'll be glad to
          take the next one.
          
          The exceptions to the rule, by the way are the
          Psychic ads you see on TV with the famous
          singers or actresses plugging them.  These
          succeed for a couple reasons.  They found the
          right 900# for TV.  If you're home watching TV
          during the day or late at night, chances are
          you're the kind of person who would be lonely
          or confused, drunk, or just plain stupid enough
          to believe that a phone call with a `Psychic'
          is going to help get control of your life.
          
          Secondly, they have a celebrity endorser who
          tells them that she finds this service useful.
          They are not sophisticated enough to realize
          that the only reason she is saying these things
          and endorsing such a scam is because she is
          getting paid alot of money to say these things.
          And as long as they can't arrest her for fraud,
          she will go on saying these wonderful glowing
          things about these psychics.  But if they were
          as good as they pretend to be, they would never
          waste their time with the viewer's trifling
          little problems about their wife or lover, they
          would be in Las Vegas, or in the Stock Market
          making Billions of dollars because they're
          psychic.
          
          So, this is an example of a near fraud that
          makes money because they are really stretching
          the truth and taking the suckers for everything
          they have to spend.  If you think you're going
          to do this too, I don't want you to read any
          more.  I don't need your business and I hope
          you will drop dead.  Why?  Because the 900#
          industry is already blemished by scams and
          schemes like this one that I'm pointing to and
          you all know who I'm talking about.  The fact
          is, the 900# industry, if used conscientiously
          and properly can be a very valid way of selling
          information.  I know because I do it every day.
          
          During the time you read the above, I have
          earned an average of $390 in commissions to me
          from my 900#, the National People's Poll.  If
          you want to add to my income and see how a real
          900# can work, CALL 900-CUT-BAIT, and you will
          hear how a real information provider, not a
          scam artist, can make money nice and easy.
          There are other people claiming to make
          thousands of dollars a day with their 900#s and
          some of these people aren't stretching the
          truth at all.  They just aren't telling you the
          rest of the story.  And that rest of the story
          usually is that yes, they take in $5,000 per
          day in 900# income, but they are having to pay
          out $6,000 per day in Advertising to get it.
          Now, how long will it take to go bankrupt?
          It's a matter of how much money you had to
          start with.  But when you use it all up and
          it's gone, whether you frittered it away trying
          to get a 900# going or whether you just lost it
          in a poker game, what difference does it make?
          It's gone either way.
          
          Now, some people will intentionally pull a
          credit scheme on the advertisers and keep some
          profits this way.  They'll get an account with
          hundreds or thousands of advertisers and just
          never pay their bills.  If you can stretch them
          out for a few months and in the meantime, take
          in a few hundred thousand in phone sales, you
          might come away a winner, because by the time
          they cut you off, you could be in Tahiti
          enjoying the profits and your lawyer is
          handling your bankruptcy.  This happens alot
          and if you're one of these scammers, I hope you
          won't read any more and I also hope you drop
          dead, because you too make it difficult for
          clean, honest operators to make a living at
          this game.
          
          But if you are not any of the above, please
          continue to read.  We are going to go into the
          basics of advertising on the InterNet.  We
          don't give you the final information you need.
          You have to purchase this from us at $99.00 and
          this is the whole purpose of this book.  We
          want to sell it to you.  That's what we do
          mainly.  We're publishers of electronic
          information.  We have a proven track record
          with making money by NOT SPENDING A DIME ON
          ADVERTISING  and that's obviously worth a great
          deal of money to the right kind of person.
          Hopefully, you're that kind of business person
          who sees the wisdom of spending $99 bucks right
          up front in order to save wasting thousands of
          dollars and tons of even more valuable time.
          
          CHAPTER TWO.  Advertising Basics.
          
          
          So, what we will give you in our book that you
          have ordered and are reading the Free Portion
          of is the all the information you need to be
          successful and avoid the pitfalls.  The really
          good stuff, our contacts, our step-by-step
          directions for advertising for free on the
          computer networks is locked up inside PART TWO
          of this book.  You will need a credit card to
          unlock it.  You will be instructed at the end
          of this Part One as to how exactly you do it,
          but for now, I need to tell you more about what
          it is we do and how I know what we do can make
          you money too.
          
          As I mentioned before, we are making hundreds
          of dollars on our 900#, while you are reading
          this book and we get to keep all of what we
          make because we don't advertise.  The first
          thing people usually do when they get their
          900# approved is they get the advertising
          going.  They talk to the people we've already
          mentioned in Chapter One and they plan on
          spending X dollars per month.  Your budget
          might be $100 / month or $10,000 per month or
          anywhere in between.
          
          Then, they sit back, run their ads and see if
          they are making money.  Most of them are very
          excited at first because they get a few calls
          in the first few days or weeks.  But when the
          end of the month comes, if you've got more
          money in the account from your 900# provider
          than you have committed to in advertising,
          you're very very lucky.  Some do make money the
          first month or two because they have something
          unique, but do enough people see the value of
          calling the second month they see the ad?
          Usually not and so the profits if any continue
          to dwindle, but the cost of advertising
          doesn't.  And somewhere along the line, the
          900# line is no longer profitable, the guy who
          was very excited in the beginning is now very
          disappointed and he is out pounding the streets
          looking for a job, because his capital is all
          gone.   And the worst part of this scenario is
          that it could have been completely avoided and
          reversed for many of you.
          
          What you have to do is find a gimmick you can
          put out in the Computer Networks that is self-
          sustaining and then, you place ads in there so
          that they don't cost you anything.  Now, every
          phone call you get is pure profit and will
          always be profit and they will continue to grow
          for you.  Our InterActive Yellow Pages is just
          such an idea of something that makes money on
          its own and the 900# part of our income is
          gravy.
          
          Now, this doesn't mean that you have to come up
          with something as time-consuming as this
          directory is.  It's actually one of our main
          sources of income but employs several people to
          produce each month.  You don't want to get into
          the publishing or TV business, just to get more
          favorable ad prices.  It's not a bad idea, it
          works, but may not be in the cards for most of
          you.
          
          So, what else can you do?  You can find little
          places on the Information Superhighway that
          accept FREE ADS.  That's how.  I know that was
          a long build-up, but you have to see the
          importance of doing this and nothing else at
          least in the beginning or you are courting
          disaster.
          
          What I just told you is the easy part.  After
          you find a list of places that take Free
          Advertising on the Information Superhighway,
          and our book has a whole listing of hundreds of
          these.  You need to take step two..  You have
          to have a 900# that people will want to call.
          Makes perfect logical sense doesn't it?  If you
          have a Free way to reach millions of people and
          YOU ALSO have something they need or want, you
          have to be successful, don't you?  And that's
          RULE NUMBER TWO.
          
          RULE NUMBER TWO.  You will only make money with
          900#s if your 900 # is relatively unique and
          has some information that is very hard to find
          elsewhere.  In other words, if you're thinking
          you'll start a 900# that talks about sports,
          forget it.  There are already lots of other
          places where a person interested in sports can
          get this same information, the newspapers and
          TV to be exact.  Why should they pay you Ten
          Bucks for what they're going to see on their TV
          sets that night?  That's a key issue and you
          have to realize that most people are not
          wasteful of their money and they will think
          like this before they finish your preamble.
          
          Oh we need to talk about the Preamble.  The
          phone companies who you must do business with,
          either AT&T or MCI or whoever, all require
          because it's also an FCC rule that you put a
          preamble of 30 seconds or more that warns your
          customer that they are about to spend x dollars
          per minute and that the total of the call will
          average x dollars and that if they wish to
          avoid these charges they can hang up now.  This
          means that unless you have something really
          good, you might get a few folks to listen to
          the preamble, but you don't make a dime if they
          hang up after hearing this warning which by law
          you must include.  If you don't include it your
          service provider will.  Or they will cut you
          off.  There is no getting around it.  It's a
          shame, but it's there.  They don't make you
          tell people buying a car that the car could run
          out of control and kill the driver and his
          family and that this happens to over 40,000
          people per year in America, and if he wants to
          avoid the risk of death by auto injury he can
          cancel the sale.  But they do the same thing in
          effect in our industry.  It might change some
          day, after all the hucksters have been run out
          of town or thrown in jail, but until then, it
          serves a purpose.
          
          So, if you want to make money in the 900#
          business, you have to have information that
          people need so badly that they will listen to
          the government trying to crash your sale and
          they will still go ahead and buy it anyway!
          It's got to be fabulous, in other words.
          
          Now, what kind of 900#s am I talking about?
          Well, the datelines are one example of a good
          900# to have because there are millions of
          single people in this country looking for a
          little action and the datelines provide it in a
          way you can't find anywhere else.  So, a large
          enough portion, will ignore the government
          warning and go on to listen to your message.
          You get paid for each minute they hang on the
          line, so the more girls you offer to the guys
          or the more guys you can offer to the gals, the
          more money you make.  Do you see that?  Try to
          find a dating service as easy and convenient to
          use as this in our society.  There just aren't
          any.  Most of the ones I know of require you to
          drive several miles, fill out a ton of
          questionnaires, they want hundreds of dollars
          and they don't even guarantee you're going to
          get laid.
          
          Picking up the phone and talking to someone who
          is looking for someone like you is a great use
          of the 900# concept and it usually works and
          pays even with a little advertising.  So, you
          may think I've contradicted myself, but I
          haven't because even most of these datelines
          don't make enough to pay for the advertising,
          but if you're very clever about not spending
          your money foolishly, it can be done because
          this is such a hot idea.  In other words, if
          you were to publish a 900# dateline in a
          magazine like SINGLES NEWSLETTER that reaches
          100,000 singles and they only charge say $10
          per issue, you're probably going to come out
          ahead on that, but if you try to advertise in
          the classifieds of your local newspaper, you're
          not going to make it.
          
          And EVEN IF YOU'RE IN THE SINGLES NEWSLETTER,
          how many others are already in there taking the
          market share from you?  You see the problem?
          Wherever the good advertising opportunities are
          for your 900#, chances are they are already
          being over-exploited.  It's the same thing that
          happened to the Herring catch in the Atlantic
          ocean.  A few fishermen found that Herring were
          easy to catch in the Atlantic ocean a few years
          ago, so they went out in big boats and caught
          billions of pound of them every year.  Then,
          the guy down the quay from them sees all these
          fish and so he gets a big boat and goes out and
          catches tons of Herring and so on and so on
          until there were suddenly thousands of big
          boats out there in the ocean trying to catch
          Herring.  Pretty soon, most of the Herring has
          been caught and it will take years for the few
          that are left to procreate enough to get back
          to the numbers where it was profitable to fish
          for them again.  Same thing with advertising.
          Once it's discovered where the fish, are the
          fishermen come into your pond and take the
          lion's share of the market and you're left hold
          the mortgage on a big boat
          
          FOR ALL THESE REASONS YOU WANT TO STICK TO RULE
          NUMBER THREE.
          
          ONLY ADVERTISE IN FRESH PONDS WHERE THERE'S
          LOTS OF FISH.
          Now, that's primarily what the Information
          Superhighway is all about.  It was started by
          the government after World War II as a way to
          get Defense contractors and research facilities
          to communicate with one another and share files
          and news.  This expanded to a point where
          private companies wanted to do the same kinds
          of things and now, the Government is completely
          out of it.  So, advertising has become the
          Number One concern of the Information
          Superhighway.  Everyone is trying to get into
          it.  How do I know?  Because we do that for a
          living too.  We sell advertising services on
          the Nets and it's very easy to sell because
          there's nobody doing it right now and that
          means there's very little competition for
          anything.
          
          But a 900# is perfect for this kind of
          advertising for several technical reasons, I'll
          tell you about in CHAPTER THREE.
          
          CHAPTER THREE, the Technical basis of what you
          need to do.
          
          The Internet is now a very boring place where
          people are setting up to do great things, like
          us, but not really doing great things yet.
          Why?  Because the InterNet is still too
          difficult to use.  Being a government and
          scientific tool for many decades, there was
          never the intent of making it something easy
          and smooth that the consumer could use.  That's
          all changed today.
          
          Nowadays, everyone is talking about it because
          the potential is so great.  Just the fact that
          you got the ad about this book on your
          computer, should convince you of this fact.
          It's exactly like the TELEVISION INDUSTRY IN
          THE FIFTIES.  Very few people could afford a TV
          set and it was only Black and White pictures
          and very difficult to understand and there was
          only one or two Shows on a day.  Nowadays most
          homes have two or three sets, color, stereo
          sound, another one in the kitchen for Mom, one
          Big Screen in the Family room.  And they spend
          average of 7 hours a day in front of the
          machine.  The Information Superhighway will
          someday replace TV as we know it because it's
          interactive and not just passive entertainment
          although all the passive stuff will be there
          too if you want it, so that's why they talk
          about 500 or even 1,000 separate channels.
          This is coming.  And it's coming very fast.
          
          But today, the best way to take advantage of
          all these changes is to get something like a
          great 900# idea and build your business acumen
          slowly with no risk, by putting out feelers in
          the Internet.  If you do it the way, we
          suggest, you'll do fine.  But there are some
          things you need to know about the technical
          aspects of what we're going to give you.
          
          1.  You need a computer, we already knew that
          but have to state it here.
          
          2.  You have to have a modem.
          
          3.  You have to know where on the InterNet and
          BBS and OnLine Service to go to get free
          advertising..
          
          4.  You have to make as much of your daily
          routine as automated as you can so that you
          don't waste your time.
          
          5.  You have to have a great 900# that provides
          information that people on the InterNet want
          enough to pay for and can't find for free
          already.
          
          SO, for all these reasons, you will need to
          experiment with several ideas that we have for
          you in Part Two, yes, that's the part you have
          to pay for, until you come up with the right
          combination of things that will finally work
          for you.
          
          You then, take our list of Electronic Newstands
          that will carry your vehicle and you
          methodically go about uploading and downloading
          files to see how you're doing.  So, therefore
          number 6.
          
          6.  You will spend time learning about the
          computer Networks and this means that you will
          have to become very familiar with your
          computer, some more of the software that's out
          there, etc.
          
          7.  If you're not already that good, I advise
          your postponing this purchase until you or
          someone in your organization is good enough
          with a computer to do all these things.
          
          Once you have all of these things, in General
          here's what you do to make it all come
          together.
          
          CHAPTER FIVE  -  MAKING IT ALL COME TOGETHER.
          
          You need a publication or a vehicle of some
          kind to offer to people so that you're not
          offering just a 900#.  The reason for this is
          because too many people will see your messages
          on the Net as pure advertising and they don't
          like this, and so they will do something to
          hurt you.  This is something we haven't talked
          about, but there are many vindictive and sick
          people on the InterNet who don't believe that
          you should be allowed to make money on the
          InterNet.  We don't need to go into why there
          are so many of these people out there, but
          there are still enough of them out there to
          frustrate all your efforts if you are not
          clever enough to beat them at their own game.
          This is how we evolved our publications.  We
          put out something very useful to everyone with
          a computer and so the Commies can't kill us.
          
          You want to have something like this.  It all
          has to do with the fact that someone is paying
          for your messages to be sent.  It's unclear as
          to who because when you deal with the InterNet
          you literally go through hundreds of different
          computer networks to get to the person who
          wants to read your message.  This computer
          message of yours takes a fraction of a second
          to transmit and it therefore is costing
          somebody a fraction of a second on their
          computers.  Most people don't bother to tell
          you about all this, but I am to help you
          understand why there are many people who
          consider themselves to be part of the Network
          Police and they will send you nasty messages,
          like, "I think I'll get the FBI after you."
          Now, this could scare you unless you had
          knowledge that this is just a threat.  There is
          nothing illegal about sending messages across
          the nets, but it might scare you enough into
          giving up on certain things, if we hadn't told
          you about it.
          
          There is nothing legally anyone can do to you
          for sending advertising over the INTERNET,
          because there are no laws written about it YET.
          Congress is going to be introducing some
          legislation if they can ever quit arguing about
          who gets the most women in bed with them, but
          that's another story.  They will soon have laws
          into effect that may make it tighter on
          advertising, but at present there are NONE.
          So, you just ignore the Net Police for now, but
          someday, there probably will be a set of laws
          or policies and ways to block your messages on
          the nets and this is why you have to learn how
          to do things correctly now, so that it doesn't
          put you out of business when these changes come
          about.
          
          So, you should realize next that the InterNet
          is broken up into several major parts.  There
          are first the Bulletin Boards.  There are about
          50,000 of these around the country today.  They
          are run by big companies in support of their
          products or they are run by small hobbyists who
          just like to be a center of attention and have
          thousands of people log onto his computer each
          day.  Most of these hobbyists try to make money
          by selling subscriptions to their Bulletin
          Boards, but most of these never make a profit
          either.  These people don't know how to
          advertise their boards for Free either, or else
          more of them would be successful too.
          
          But there's about 30 Million people who call up
          BBS'es with their modems to find new files.
          And this too is growing by millions of people a
          month.  With the BBS'es you are dealing with
          thousands of little collectors of files.  So,
          you approach these people with Files only.
          They must also be useful so that they will put
          them on their boards and as soon as they do,
          their competitors come in and copy them to
          their boards and this is how you get
          propagation of your messages without any cost.
          If you have a good message, it will travel far
          and wide without any more effort from you.
          
          2nd, there's the InterNet itself.  This is like
          one Huge BBS put up by the Government, which is
          based on Unix and therefore very hard to learn,
          but not impossible.  It's getting easier to
          move around in because of some people who
          provide Windows Access to the InterNet and
          because of other people providing cheaper and
          faster modems, and dial up services.
          
          There's about 20 Million people involved with
          the INTERNET and you need to know how to send
          files to the right places and how to address
          the Newsgroups and mailing lists that inhabit
          this portion of the Information Superhighway.
          
          Thirdly, there is the OnLine Services like
          Compuserve, America Online, Prodigy, Delphi,
          and new ones on the way like the one from Apple
          Computer called E-world.  Soon to be followed
          by another one from Microsoft.  And there are
          others planned from Ziff/Davis and AT&T just to
          name a few.  These will eventually account for
          about 10% of the market or about 5 Million
          people and will also continue to grow at
          extraordinary rates.
          
          They each have their own character and policies
          that you need to know about, but are each very
          good places to advertise.  Not free, in this
          case, because they each charge a monthly fee to
          belong to their service, of about $10 - $15/mo.
          But they are usually worth it because you're
          going to get lots of your business in here.
          Whenever you can reach a potential audience of
          2 Million people as we do on Compuserve alone,
          for only $9 mo., there is a terrific
          opportunity to make money and with little risk.
          
          If you placed an ad in a newspaper's classified
          section it would cost you at least $9 and you
          would only reach a small percentage of readers
          who look at classifieds.  For the same $9, you
          can place several hundred ads or even thousands
          and you are potentially reaching all 2 Million
          readers.  There are ways to do this, that we
          teach you, again in Part II.
          
          (Well if we gave it all away for free, it
          wouldn't be worth telling you about and you
          never would have found about the truth in here,
          right?)
          
          Now, some of all three groups overlap each
          other.  In other words, of the 2 Million people
          using Compuserve, probably half at least also
          use the Internet, and/or the BBS system and
          can't be counted twice, but it's easy to say
          that there are at least 50 Million people
          around the world connected to either one or the
          other kind of phone service.  How do I know,
          because they sell 50 Million computers per year
          and at least ten percent of them are including
          modems, so 5 Million computers over ten years
          is 50 Million and it's growing at such a rate
          today that the next 50 Million people will be
          online within a few months!  It's all true.
          
          SO, no matter who's numbers you want to
          believe, there are enough people involved in
          the Info Superhighway that you should be able
          to make money.  It's certainly bigger than the
          New York Times and the LA Times circulation of
          about 10 Million and it's certainly growing at
          ten times the rate of growth of any print
          publication, so there's your starting point.
          By the time you really get going, there will be
          more potential than you or I or anyone can
          handle.
          
          CHAPTER SIX.  BASIC 900# CONCEPTS
          
          
          Now, let's talk some more about the kinds of
          900#s that you should be looking for.
          
          No, I don't think I will because that's the
          kind of information that I'm trying to get you
          to buy.  So, we will discuss with you in Part
          II how to think of a 900# concept that most
          people, when they see it will want to jump all
          over.  We've already given you two examples.
          One is our National People's Poll and the
          second is a Dateline.  But you need a Dateline
          that has thousands of members already, and
          these do exist and they are national so you
          just plug into one of these.
          
          The basic rule is that YOUR 900# HAS TO HAVE
          INFORMATION OR ENTERTAINMENT THAT THE USER
          CANNOT GET ANYWHERE ELSE.  Now, whether you
          know it or not, this is a pretty tall order and
          almost impossible when you think of all the
          tens of thousands perhaps millions of
          publishers of information in this world.
          Almost anything is covered by some publication.
          Even if you believe in UFO's and want to know
          more about them, there are probably 100's of
          UFO newsletters, books, magazines, etc. in
          existence today.  So, what do you do to find an
          original information idea?
          
          You don't.  There are no completely original
          ideas.  We got the idea for our National
          People's Poll because Prodigy has a poll and
          even some TV stations have polls, so we knew
          that there was a demand for them and that
          people liked to take them.  But here's the key.
          If you wanted to be in a poll, where would you
          go?  You can't go to the local neighborhood
          polling place and ask them to take your ideas.
          They simply don't exist.  There aren't very
          many books or magazines about them either.  But
          there are from time to time polls about Gun
          Control or the Clinton Health Plan or Sex polls
          that you see published in magazines or on TV,
          but to look for one most people wouldn't do it.
          But if one is thrust in your face and you have
          nothing better to do, like a crossword puzzle,
          you might doodle around with it.
          
          So, that's how we pick `em.  If there aren't
          lots and lots of ways to get the same
          information, don't do it.  You'll lose your
          time and money you could have spent developing
          a real winner.  If there are examples of the
          information so it's not completely new and you
          can see that people are interested in them,
          like the NBC polls we saw, gathered about
          20,000 callers in one night, then, you know
          that people will call.
          
          If you have a talent or skill start there.
          What do you know that most other people don't.
          Even if you're a plumber by trade, you know
          something about plumbing and most people don't.
          Put that information into the National
          Plumber's Hotline.  Maybe you have a supplier
          who will give you a great deal of Duck Tape you
          can sell anyone who calls?  For as many of you
          who read this book, there are good ideas that
          have been tapped and that can work.  You have
          to put your head to work on that one and we
          give you more guidance on this in PART II.
          
          CHAPTER SIX.  -  WHERE DO I GET MY 900#?
          
          
          Now, we're getting down to the nitty gritty.
          There are thousands of services that provide
          you with a 900#.  But there are only a few you
          want to deal with.  Here are the basic things
          to know.  You have to deal with AT&T as the
          underlying service.  MCI and all others do not
          give the service you need.  AT & T, is more
          difficult to deal with in getting setup and
          more expensive, but they report all the income
          and that's the most important part.  And they
          pay an honest check.  The others may or may not
          depending on who you deal with in the middle.
          Don't call AT&T or MCI, they all go through
          brokers.
          
          Now, here's where we save you MUCH MORE THAN
          THE COST OF THIS REPORT ALONE.  If we haven't
          save you $99 bucks already, if we don't save
          you $99 bucks in the rest of our secrets of
          Advertising for Free, this one area will indeed
          do that for you.  There are only a handful of
          brokers who you want to deal with who are
          honest and really do a good job in setting you
          up and will pay you what you're due.  We give
          you the list of six who we think are the best
          and then you pick the one more suited to your
          needs.  But of these six, they are ones that we
          know are the least expensive and which give you
          a great service.  This will save you hundreds
          of hours of research and thousands of dollars
          if you picked the wrong ones.
          
          Now, you must know too that there are two kinds
          of 900#s today.  There are the automated kind
          that you buy for a couple hundred bucks and
          they are datelines or sports lines or psychic
          or jokes, or whatever.  The point is you can
          tell what these will do for you because they
          are NOT INTERACTIVE.  That means they are not
          able to take information from the user.  They
          won't take their voice input and/or they won't
          take their input by telephone keypad.  They
          usually last for five minutes and have a set
          fee of about $10 0r $20.  You don't want to
          participate in these because they are of very
          limited value to the user and there will be
          millions of them out there if there aren't
          already.  So, the competition for this kind of
          service is fierce.  You also have a problem in
          collecting what little money you make from the
          providers of these numbers because most of them
          are dishonest or incompetent.
          
          Another problem is that this kind of number
          usually has an EXTENSION after it.  In other
          words you might have to call 900-999-9999 and
          EXT 101.  These are the numbers to avoid.  We
          give you this amount of information for free
          and it alone may have already saved you in
          thousands of dollars in time and money.   They
          don't work and if they do, you get cheated
          because the provider has this one 900# and he's
          farmed it out to 101 other people.  He has to
          have very expensive equipment to tell where and
          when to pay the owner of EXT 101 and he might
          even sell this EXT to many people.  Then, he
          arbitrarily divides up the income that you
          produce in that EXTension.
          
          RULE NUMBER FOUR.   -   NEVER, NEVER BUY A 900#
          WITH AN EXTENSION.  YOU'RE JUST KIDDING
          YOURSELF.
          
          So, let's summarize.  You want a 900# that is
          completely your own.  You want to deal with a
          provider who in turn deals with AT&T, not MCI
          or anyone else.  They are not good enough for
          our purposes.  You want an IDEA for INFORMATION
          that is not provided as easily as the local
          phone book or TV news.  FINALLY, you want your
          900# to be INTERACTIVE.
          
          RULE NUMBER FIVE  -   YOU WANT AN INTERACTIVE
          NUMBER.
          
          This means a number in which the user can key
          in some information for you either with the
          keypad, his voice, or both.
          
          Now, why do you want him to do that?  For
          several reasons.  If a provider can give you an
          InterActive Account separates him from all the
          others who try to sell you pre-recorded, pre-
          packaged or automated 900#s.  Don't fall for
          this junk.  It's like trying to make money with
          baseball cards.  They already have a publisher
          of baseball cards and all the kids know where
          to buy them and the manufacturers name and
          everything else they need to buy baseball
          cards.  They don't need yours.  That need is
          filled.  That niche is taken.  So for you to
          compete would take millions of dollars in
          advertising just to get your first sale.  And
          after that it would still be a struggle.
          
          Now, if you had baseball cards with pre-
          recorded messages from each player on the card,
          you would have something very different, and
          you wouldn't have to do much but get your cards
          into enough hands and let word of mouth take
          over.  Soon, all the kids on the block would
          have to have the new cards where the players
          give them batting tips or fielding tips or just
          talk about why they spit so much.  Something
          different is the answer, but not too different.
          If you had spacemen who talked on the cards, it
          might not work, because space people are not
          baseball heroes.  Know what I mean?
          
          You can be very different with an INTERACTIVE
          900#.  You can ask the user to listen to a
          recipe for Fat Free Cheesecake, as an example,
          then, you ask them to key in on their keypad
          how old they are.  Or their cholesterol count
          or their weight.  Then, you lead them to
          another message about Fat Free doughnuts as
          well.  By getting them interactively
          participating with your number, you'll make
          more money and you'll last a lot longer,
          because you'll learn enough about your users to
          give them what they want better and better.
          
          So, the best interactive number is like our
          poll because we can ask the caller information
          about his or her family and his or her likes
          and dislikes on many subjects, then, after a
          while we have a magnificent mailing list of
          thousands of people who all like Cheese Cake.
          So, we can send them a mailer someday that is a
          special offer on Cheese Cake, whatever we find
          out is marketable information.  Or we could
          start a new 900# that just concentrates on Fat
          Free Recipes.  You see how it goes?  An
          InterActive Number is a long term relationship
          with your customers and this is the time-tested
          and proven way to market any product.  Find out
          what your customers want and give it to them.
          This formula can make you wealthy.  And it
          applies to all forms of business, not just
          900#s, that's how you know it works.
          
          WHERE DO WE GO FROM HERE?
          
          If you've read all of the above and you still
          want to get a 900# going for you and your
          family, you need to buy Part II of this book.
          To do so now, just call 1-800-SOFTLOCK.  Then
          be prepared to give them the SOFTLOCK ID you
          will find at your DOS prompt when you type
          SOFTLOCK.  And the product Number.  Then, you
          will receive a password.  Type in this PASSWORD
          and Part II of this book will de-code for you
          and you may read the rest.
          
          IN PART TWO  -  WE GIVE YOU EVERYTHING YOU NEED
          
          
          1.  You will receive the phone number of the
          best 900# service providers who can get you
          started with an INTERACTIVE 900# FOR the same
          as you'd pay for a pre-recorded Non-Interactive
          900#.
          2.  You will receive the list of all our
          electronic Newsstands where you must upload a
          file to advertise your 900#.  Complete
          instructions on how to do this.
          
          3.  We will give you examples of files that we
          use and how we use them.  All you have to do is
          change the subject to fit your 900# and upload
          them the same way we do.
          
          4.  We will give you ideas about what we think
          would make good 900#s and how to brainstorm for
          better ones.
          
          5.  We will show you how to use the Internet to
          find out what it is that people will pay for.
          
          6.  We will give you everything you need to
          learn how to use the Information Superhighway
          so that you never have to pay for an ad for
          your 900#.
          
          What we've told you so far, probably has saved
          you more than the cost of this book already.
          We do it as a public service and we have
          written this First Part, so that if you're not
          a 900# type provider, you won't waste your time
          and energy on this.  If you are serious,
          however, we urge you to go on and call the
          SOFTLOCK NUMBER TO UNLOCK THE REST OF THIS
          REPORT.  If you do and if you are serious and
          have the time and patience to put into this, it
          could mean financial independence for you and
          your family.  You can make thousands and
          thousands of dollars every month, whether you
          do anything or not, but simply doing what we
          told you to do in Part One and with the tools
          we provide for you in Part Two.
          
          THE UPLOADING of files to the Information
          Superhighway, is not guaranteed to make you
          successful, either.  They are a way that we
          have used to be successful, but this doesn't
          necessarily mean that you will be successful.
          It takes a lot of work and creativity to put it
          all together.  You have to really enjoy working
          with computers and finding out what's new every
          day.  Because the new things that come out will
          help you do your job more efficiently.
          
          But just know one thing.  If you do everything
          we tell you to do and if you have a great idea
          for a 900#, it will work and you will make a
          small fortune and with less effort than any
          other kind of business.  When it works it's
          just like having a money tree.  The money just
          falls in out of the sky.  It's so thrilling to
          get your monthly statement from your service
          provider and instead of being a bill, it's a
          check for hundreds or even tens of thousands of
          dollars, every month!

			END OF PART ONE

          
What you have found is Part One
of the complete manual on how to make money with 900#s
and the Internet.

You can get Part Two by calling 800-664-9042 and have 
your credit card number ready to buy the final version at 
$49.95

Or you can send a check payable to Lighthouse Productions
for $49.95 to 
Lighthouse Productions
P.O. Box 7885 Santa Cruz, CA  95060
          

          Thanks and Good Luck.
          
          The Publishers.
          
          
          
          
          
          
