                      Company Overview


[]   For an overview of Company Overview, refer to page 5-1
     in the BizPlanBuilder Reference Guide.


Legal Business Description

Company Name

The legal name of [Company] is [list full name of company as
listed on your registration with your local government].

[]   Include dba (doing business as) in the legal name of
     the company.

Legal Form of Business

The legal form of [Company] is [Sole Proprietorship/General
or Limited Partnership/Corporation/Subchapter S-Corporation,
Limited Liability Company).

[]   Explain choice of form.

Business Location

The business location of [Company] is [list primary business
address as well as satellite locations].

[]   Corporate Headquarters

[]   Business office

[]   Other business locations

Government Regulations

Because [Company] is operating in the [x] industry we are
under the regulation of the [x].

The manufacture and sale of [x] is regulated by both federal
and state authorities. [Company] has obtained all required
federal and state permits, licenses, and bonds to operate
its facilities. There can be no assurance that [Company]'s
operation and profitability will not be subject to more
restrictive regulation or that the [Company]'s operations
and profitability will not be subject to more restrictive
regulation or increased taxation by federal, state, or local
agencies.

[]   List licenses and permits required.

[]   How would you describe your company's relationship with
     the government agency?

[]   How will this agency regulate your business?

Our management team consists of [x] men and women. Their
backgrounds consist of [x] years of marketing with [x] years
of corporate development with [x], [x] people with [x] years
of engineering and design with [x], a chief financial
officer with [x] years of accounting, administrative, merger
and acquisition and banking experience with [x].


[]   Fortune 1000 company backgrounds mentioned here add
     credibility to your management team.

[]   Good company backgrounds pertinent to your management
     team's functions are good references. This demonstrate
     a solid management background and assures a probability
     of future success.

[]   See Stock Allocation later in this section for details.


Management Team

Officers and Key Employees              Age       Stock

[x], President                          [x]       [x]

[x], Vice President of Marketing        [x]       [x]

[x], Vice President of Sales            [x]       [x]

[x], Vice President of Finance          [x]       [x]

[x], Vice President of R&D              [x]       [x]

[x], Vice President of Operations       [x]       [x]

[x], Controller                         [x]       [x]

[x], Corporate Attorney                 [x]       [x]

Of the [x] people who make up the corporate staff, there are
[x] founders who hold the following positions:

     [x]

     [x]

     [x]

Each founder has been provided with [x]% of the original
stock issue.

Stock Allocation

[x] shares of [Company] common stock has been authorized by
the state of [state]. At this time [x] shares are
outstanding, and have been allocated as shown above.

Stock vests over [x] years for the date of employment. In
addition, we plan to allocate [x] shares of common stock for
Employee Incentive stock options.

Responsibilities

[]   List short job descriptions for the people in key
     positions in your company.

[]   Go to the library and see the Department of Labor's
     Dictionary of Occupational Titles for more descriptions
     and details.

[]   Add or delete from the following list as applicable.

[]   Incorporate specific goals from the  Vision\Mission
     section, to promote accountability to their goals.

[x], President/CEO

Develops and maintains the vision of the company. Oversees
marketing, product development, production and finance,
customer service, etc. Approves all financial obligations.
Seeks business opportunities and strategic alliances with
other companies and organizations. Plans, develops, and
establishes policies and objectives of business organization
in accordance with board directives and company charter.
Directs and coordinates financial programs to provide
funding for new or continuing operations in order to
maximize return on investments, and increase productivity.

[x], Vice President of Marketing

Manages market planning, advertising, public relations,
sales promotion, merchandising, and facilitating staff
services. Identifies new markets and corporate scope and
market research. Oversees market research and analysis as
well as evaluation of competition. Identifies and set
strategy for reaching foreign markets.

Goals include:

Implement in-store merchandising support in [x] stores in
the U.S. by [month/yr].

[x], Vice President of Sales

Directs staffing, training and performance evaluations to
develop and control sales program. Manages sales
distribution by establishing sales territories, quotas, and
goals and advises dealers and distributors concerning sales
and advertising techniques. Analyzes sales statistics to
formulate policy and to assist dealers in promoting sales.
Manages sales office activities including
customer/product/service.

[x], Vice President of Finance

Manages working capital including receivables, inventory,
cash and marketable securities. Performs financial
forecasting including capital budget, cash budget, pro forma
financial statements, external financing requirements,
financial condition requirements.

Current goal is to establish a line of credit for $[x] by
[month/date/year].

[x], Vice President of R&D

Directs and coordinates activities concerned with research
and development of concepts, ideas, specifications, and
applications for organization's new products or services.
Oversees product development, including quality control,
physical distribution, product and packaging design, new
product development and improvements on existing products.

[x], Vice President of Operations

Directs manufacturing, raw materials procurement and
management, field service, repair, and shipping/receiving
function. Oversees the company's facilities.

[x], Controller

Directs financial affairs of an organization. Prepares
financial analysis of operations for guidance of management.
Prepares reports which outline company's financial position
in areas of income, expenses, and earnings, based on past,
present and future operations. Directs preparation of
budgets and financial forecasts. Arranges for audits of
company's accounts.

Outside Support

Additionally, our outside management advisors provide
tremendous support for management decisions and creativity.

[x], Accountant/CPA

[x], Corporate Attorney

[x], [Type of] Consultant

[]   Resumes of additional key employees should be provided
     in the Supporting Documents.

[]   An organizational chart describing needed business
     functions and relationships may also be included in
     Supporting Documents.

[]   Recommended Reading: The Greatest Management Principle
     in the World, by Michael LeBoeuf, Ph.D.

Management Team Backgrounds

[]   Include each person's actual resume in the Supporting
     Documents.

[]   Duplicate this section for each executive officer.

[x], President

[x] Degree, University of [x]

[x]'s professional experience includes many different areas
in the [x] industry.

[He/she] has been involved in [x], and [x]'s
[design/management/sales/marketing] experience covers many
diverse areas.

[He/she] required [x]'s knowledge of [example: electronics
and mechanical design] to develop [x] that are used to
[example: gather information from outer space]. At
[company], as a [x], [x] was involved in the development of
[x].

After learning the basic techniques of [example: COBOL
programming], [x] worked with [example: automated accounting
systems].

While working for [x], [x] was involved with [x]. There
he/she developed [x].

[x] enjoyed considerable success as [x], however, he became
interested in [x]. With ideas in mind, [x] conducted a
feasibility study to determine the viability of a product
capable of [x]. When he found that such a [x] was worthwhile
and could be developed, [x] formed [Company].

[]   Provide here a brief description of each person's
     background. Relate it to their functions in the new
     organization.

The strength of the [Company] management team stems from the
combined expertise in both management and technical areas.
This has produced outstanding results over the past [x]
years.

[]   Indicating a complementary cross section of areas of
     expertise is crucial to getting a favorable response
     from your potential investors.

The leadership and alignment characteristics of [Company]'s
management team have resulted in the establishment of broad
and flexible goals designed to meet the ever-changing
demands of the quickly moving marketplace requiring our
products. This is evident when the team responds to
situations requiring new and innovative capabilities.


Board of Directors

An outside Board of Directors, including highly qualified
business and industry professionals/experts, will assist our
management team in making appropriate decisions and taking
the most effective action; however, they will not be
responsible for management decisions.

[]   Use this page to highlight the backgrounds of your
     Board of Directors.

[]   Put each person's actual resume in the Supporting
     Documents.


Staffing

[]   Discuss additional staffing requirements based on
     needed talents.

[Company] development team recognizes that additional staff
is required to properly support marketing, sales, research,
and support functions.

Currently, [Company] is composed of [x] people; [x] will be
required to meet the demands of the projected market over
the next five years.

[]   List projected staff needed.

Management

Marketing

Sales

Engineering

Customer Relations

Administration

Manufacturing

Assembly

Skilled Labor

Repair

Field Service Technicians

Maintenance


Strategic Alliances

[]   There are many ways to reach the top of an oak tree;
     (a) start climbing, (b) sit on an acorn, (c) make
     friends with a big bird... this is a list of BIG Birds.

[Company] has formed some very important relationships with
major companies in the [x] industry. The following is a list
of existing relationships:

OEM Relationships

OEMs (Original Equipment Manufacturers) [example: an
automobile manufacturer installs your tires on their cars]
provide another source of income, yet with less product
recognition. The major advantage of selling through OEMs is
to provide a way to rapidly penetrate market.

These relationships also provide [Company] with worldwide
coverage through established sales forces.

We have signed OEM agreements with:

[x], our [product] is part of their [x].

[x].

[x].

An OEM agreement is being negotiated with [x] and [x].

Joint Marketing Agreements

Joint marketing with established companies will produce
revenues, credibility, and market presence.

[Company] is pursuing joint marketing agreements with other
organizations to further the name of [Company]'s products in
the [x] market. Our plans include having them market our [x]
products within their product line.

We plan to offer the [other company's product] to augment
our product line.

[Company] currently has a joint marketing relationship with
[x], and we are in the process of engaging in agreements
with [x], [x], and [x].

Third Party Supplier Agreements

We feel we require [additional features/components] to
enhance the attractiveness of [product] to customers.

Because we do not have the resources to
[develop/produce/install], we rely on [x] manufacturers for
the development of many types of [additional
features/components]. [Air conditioning systems, graphic
equalizers] is one such example of valuable [x].

[Company] has an established Third Party Supplier
relationship with:

[x], suppliers of [x]

[x]

Additional Third Party Supplier agreements are being
negotiated with [x].

Joint Development Efforts

[Company] has been involved with joint development efforts
with [x] and [x]. Financial and technical responsibilities
are/were shared when doing joint development with [x].

A joint development project with [x] has been discussed, but
has not yet begun. Also, this project has been discussed and
would receive technical input from [x], [x], and [x].
